By Our Staff
BeatO glucometer has launched a new brand campaign featuring the humorous and influential – Pammi Aunty (aka Ssumier Pasricha).
Said Devika Chopra, Director- Branding and Communications, BeatO app: “While diabetes and its complications affect a large population in India, there is still not enough awareness around it. People often rely on home-remedies rather than seeking expert advice at the right time. As a brand we wanted to use a fun and relatable character to get this message across in a light-hearted way and therefore chose the famous and much-loved ‘Pammi aunty’. Her fun, story-telling style was an easy way to tell people to rely on experts rather than ‘desi totkas’. BeatO’s experts include coaches, nutritionists & top doctors and our coaches have provided over 100,000 consultations on the BeatO App to help them control diabetes.”
The witty Punjabi Aunty in her unsolicited unforgiving self has sworn not to spare people who spread rumours. In her latest video, Pammi Aunty, behind her signature pink glasses and facemask, is seen snacking on Kurkure Masala Munch and gossiping. In her witty-wicked best, she tells her friend Sarla, or Sarla Bhenji as we know her, to rubbish stories around her alleged lip job and myths around plastic found in Kurkure.