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Tag: Pallavi Puri

  • Actor Vinay Pathak is the face of a promotional campaign

    Tata Sky launches Astro Duniya

    By A Correspondent

     

    Tata Sky has added a new platform service – Tata Sky Astro Duniya – to its vast bouquet of interactive services. Joining hands with Dominiche Productions, Tata Sky Astro Duniya offers curated content created by astrologers offering advice in astrology, numerology, vastu, etc.

     

    Commenting on the launch, Pallavi Puri, Chief Commercial and Content Officer said: “At Tata Sky we have a diverse portfolio of platform services and believe in constantly strengthening them. With Tata Sky Astro Duniya we aim to provide our subscribers with information on various aspects of life and home using astrology, numerology, vastu from credible astrology experts, including personalized consultations. We thank Dominiche Productions for helping us develop this property and are confident that our promotional campaign featuring actor Vinay Pathak will create great buzz for the service.”

     

    Added Utpal Vaishnav, Director – Dominiche Productions: “When my co-founding partner Adarsh Gupta and me started our journey with Dominiche, we had set out a very clear objective for our company, to dominate scalable genres of the future. Astrology, given its generic appeal in India came up as a great opportunity to go after as a pioneering initiative. We are honoured to join hands with Tata Sky to bring to the audiences a credible Astrology offering that would make for a compelling watch.”

     

  • Tata Sky Binge is a streaming platform that aggregates various OTT apps under a single interface and single subscription

    Tata Sky Binge strengthens OTT play with Voot Select and Voot Kids

    By A Correspondent

     

    Strengthening its content catalogue to meet the growing entertainment requirements across age groups, Tata Sky Binge – Tata Sky’s OTT aggregator service — has now partnered with Viacom18 Digital Ventures to bring onboard their premium content streaming service Voot Select, and kids-focussed Voot Kids for its subscriber base.

     

    Commenting on the partnership, Pallavi Puri, Chief Commercial and Content Officer, Tata Sky, said: “Keeping customer requirements at the forefront, we have continued to expand the library for Tata Sky Binge with OTT apps that offer the most popular and relatable content for the entire family. In the current environment when children are facing a dearth of entertainment options, adding Voot Kids will enhance the entertainment experience for kids with a balanced library of fun and learning content. Further, with Voot Select, we will open the doors to Viacom18’s exciting library of movies and top Indian TV shows – all available 24 hours before TV.”

     

    Added Gourav Rakshit, COO at Viacom18 Digital Ventures said, “At Voot, we believe in building a versatile and immersive digital ecosystem that will add value to our users with path-breaking and diverse content experiences. With an increase in demand for content consumption, be it entertainment through Voot Select or fun learning through Voot Kids, this promising collaboration with Tata Sky Binge will help us cater and reach out to a larger audience base. We are delighted to partner with a like-minded brand who resonates with our ideologies and will help us make content viewing an enriching and engaging experience for all our viewers.”

     

     

  •  The partnership will see film and non-film entertainment through the ShemarooMe app available on Tata Sky Binge

    Tata Sky partners Shemaroo for Hindi classics, regional fare

    By A Correspondent

     

    Tata Sky, India’s leading content distribution and Pay TV platform have announced their partnership with Shemaroo Entertainment Ltd., one of India’s leading content powerhouses. The partnership will see film and non-film entertainment through the ShemarooMe app available on Tata Sky Binge.

     

    Speaking about this development, Pallavi Puri, Chief Commercial and Content Officer, Tata Sky, said: “At Tata Sky, we are always endeavouring to expand our content offerings and present best in class entertainment choices to our viewers. We have always believed in creating an enhanced and agile ecosystem of entertainment and our OTT aggregator platform, Tata Sky Binge has been a step towards that direction. To that end our partnership with ShemarooMe will not only help their content reach a wider set of audience but also give our Tata Sky Binge subscribers an even richer bouquet of quality content to choose from.”

     

    Added Kranti Gada, COO, Shemaroo Entertainment: “We at Shemaroo always believe in delivering the best of entertainment to our audiences in the most preferred format and mediums. Our latest association and longstanding relationship with Tata Sky is a testimony to the same promise where together we will be delivering top notch entertainment through the most consumer centric value proposition and user-focused technologies. We are elated to partner with like minded brands who resonate our ideologies and help us enhance end to end viewing experience for the consumers.”

     

     

  • The series will feature a wide range of specially compiled library of TV shows, web series and movies

    Tata Sky explores new genre with ‘Tata Sky Adbhut Kahaniyan’

    By A Correspondent

     

    Tata Sky has launched its new offering– Tata Sky Adbhut Kahaniyan. It has partnered with Shemaroo Entertainment Ltd., to curate content for this offering. The series will feature a wide range of TV shows, web series and movies. Additionally, the service will also showcase first-ever-adapted stories from the popular Hindi magazine, ‘Manohar Kahaniyan’.

     

    Sharing her thoughts on the launch of the service, Pallavi Puri, Chief Commercial and Content Officer, Tata Sky said: “Genres like crime, thriller and horror has witnessed great traction over the past few years. While there are multiple options for these genres available on linear television and OTT platforms, currently there isn’t a single destination catering to all the three content genres. Realising this need-gap we decided to bring to our subscribers – Tata Sky Adbhut Kahaniyan – a curation of the best Hindi content library of TV shows, web series and movies in crime, thriller and horror genre. With this launch, we shall continue to focus on catering to the diverse entertainment needs of our subscribers.”

     

    Added Hiren Gada, CEO – Shemaroo Entertainment: “I am excited to announce another unique partnership with Tata Sky, where we are introducing an interesting service called Tata Sky Adhbhut Kahaniyan, that will showcase stories of crime, thriller and horror genres. Shemaroo constantly aims at getting the best content for its audiences and strives to deliver on the promise of great entertainment, and through this association, we again aim to achieve the same.”

     

     

  • One-stop destination for all formats of Comedy

    Tata Sky launches comedy service on DTH

    By A Correspondent

     

    Tata Sky has added a new service to its diverse bouquet of content named Tata Sky Comedy. This would be the first ever interactive service on DTH in India that provides a single destination for all formats of Hindi comedy content.

     

    The service was launched by Pallavi Puri, Chief Commercial Officer at Tata Sky, along with Hiren Gada, ‎Director, Shemaroo Entertainment the content partner for the service. The launch event provided a glimpse of the service, unfolded by stand-up comedians Sugandha Mishra and Sahil Khattar, who are also a part of the service.

     

    Tata Sky Comedy offers original content created especially for this service along with the best of classic comedy TV shows like Nukkad, Ye Jo Hai Zindagi, Office Office and Zabaan Sambhalke. Every format of comedy content is being made available through this service – from filmy spoofs to fun movie reviews, from gags & pranks to faking news shows – Tata Sky subscribers will now have access to comedy content at their fingertips.

     

    The service is packed with rib-tickling content that is refreshed daily and plays 24X7, ad free. Tata Sky has partnered with Comedywalas, a unit of Shemaroo Entertainment for exclusive and new content such as Bollywood Tadka and Comedy Fatafat. The interactive section of the service features Jokes, Fun Quizzes like Dialogue baazi (based on dialogues from Bollywood movies) and a popular comic strip Suppandi, all of which is refreshed daily.   Pallavi Puri, Chief Commercial Officer, Tata Sky said, “With Tata Sky Comedy we aim to provide a fun way to relax for our subscribers. Comedy is a genre that the audiences have a huge appetite for and we believe there is currently a gap for a singular destination for all types of Hindi comedy content. We wish to fill that gap with this latest offering from Tata Sky. In partnership with Shemaroo, it is our attempt to provide a one-stop shop for popular comedy formats that will be available to subscribers 24 hours a day. ”

     

    Talking about their expertise, Hiren Gada, Director, Shemaroo Entertainment said, “We’re very excited to launch the comedy service with Tata Sky. Being a leading content aggregator and owner, our continuous efforts are to serve our audiences in new and innovative ways. Comedywalas is one such initiative from Shemaroo. Given the fact that comedy is such a universal entertainment genre, our efforts will be to aggregate, produce and curate some highly entertaining and fun programming.”