MxMIndia

Tag: Pallavi Nayak

  • To develop and implement an integrated communications strategy

    H+K wins mandate for both OnMobile & ONMO

    By Our Staff

     

    Hill+Knowlton Strategies (H+K) has been awarded the integrated communications mandate for both OnMobile, mobile entertainment and ONMO, its D2C mobile cloud gaming platform in India.

     

    Said Pallavi Nayak, Director Marketing & Communications, OnMobile Global & Head of Marketing, ONMO, said, “We are pleased to appoint Hill+Knowlton Strategies as our strategic communications partner in India. As we prepare to enter the Indian market with ONMO, we are confident H+K, with their in-depth experience and capabilities, are well-positioned to establish ONMO in India, while simultaneously communicating the strategic transformation that OnMobile is going through with its focus on mobile gamification.”

     

    Commenting on the announcement, Abhishek Gulyani, CEO, Hill+Knowlton Strategies India, added: “Mobile entertainment and cloud gaming has seen a vertical take-off in India in the last two years. The combination of our experience in the sector globally and dynamic team locally positions H+K well to seize that opportunity and drive a purpose-led, integrated communication outreach for OnMobile and ONMO brands as leaders and disrupters in the Indian mobile entertainment industry.”

     

  • To manage their creative duties globally

    Lowe Lintas to partner with Onmo gaming platform

    By Our Staff

     

    OnMobile Global Ltd, the mobile entertainment specialist, has appointed Lowe Lintas Bangalore as the creative agency for Onmo – its mobile cloud-gaming platform. Onmo aims to bring together e-sports, social features and AI-powered analytics.

     

    Pallavi Nayak
    Pallavi Nayak

    Commenting on the appointment, Pallavi Nayak, Director Marketing and Communications, OnMobile Global; Global Head of Marketing, Onmo said: “As we embarked on the journey to launch ONMO, our D2C mobile cloud-gaming platform, we were looking to partner with a global, forward-thinking, and consumer-first agency who identified with our passion & understood our vision. Lowe Lintas stood true for that and more, and we’re absolutely delighted to partner with them! Looking forward to doing some groundbreaking work together.”

     

    Sonali Khanna
    Sonali Khanna

    Added Sonali Khanna, Executive Director and Branch Head – South, Lowe Lintas: “The gaming industry has seen a steady growth since the mid-80s, but the rise of internet and mobile in the 21st century has really pushed it into top gear. Companies like ONMO, that offer totally fresh and immersive gaming experiences, are going to be at the vanguard of this incredible growth story. At Lowe Lintas, we believe bleeding-edge products deserve future-focused strategies, combined with consumer-centric storytelling. To put it in gaming terms, we’ve got itchy trigger fingers as we team up with ONMO to storm the Leaderboards!”

     

  • Happy's Design Cell shall focus on offering services in the space of identity creation / Branding / Packaging and some amount of retail / environment design

    Happy launches Design Cell

    By A Correspondent

     

    Bangalore based boutique agency Happy just announced the launch of its Design Cell. This comes post the announcement of their Mumbai operations in January earlier this year.

     

    “We have been offering design services to many from the day we started. We’ve also been fortunate to win a few awards for our work in Design. We took our time to build a body of work and crystallize on a strategic design process that is our own. The design cell shall work as an independent unit with its own business targets and talent pool. We see a huge opportunity in this space and are confident we can inject new energy and excitement in this space” said Kartik Iyer, CEO, Happy.

     

    Happy’s Design Cell shall focus on offering services in the space of identity creation / Branding / Packaging and some amount of retail / environment design. It will be led by Shilpa Colluru in Bangalore and Pallavi Nayak in Mumbai. While business development will driven from these two offices, the objective is to serve clients from across the country with the creative delivery happening out ofBangalore.

     

    “Having a specialized design cell only seemed like a natural progression for us as it allows us to do a lot more for our clients. It also makes more sense for companies and brands that have been newly formed and are preparing for a launch,” said Praveen Das, CCO, Happy.

     

    “Design is more than just making things look pretty. There is science behind effective design.India is at a stage where her people have begun to develop a strong aesthetic sense and appreciation for design. We believe that this will play a strong ancillary role in shaping the way Indian businesses look at branding and design as a key to drive growth,” added Mr Iyer.

     

    Happy’s work in design has been well noticed and appreciated in the past. The Lee Never wasted Bag went on to win many awards including a Cannes nomination. The Skinny jeans packaging they created for Lee also won a D&Ad nomination. Happy was also behind the new logo of online fashion retailer Myntra.com. The agency also created the logo and worked on the store experience of fashion retailer, Basics Life.

     

    Happy’s inner wear packaging design for fashion brand Basics 029 has also been appreciated and featured on most leading design websites in the world. Happy also recently won 2 bronzes in design at Goafest 2012 – one for direct mail and the other for environmental graphics.