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Tag: Pallavi Chopra

  • EMSinteracts intelligently across a number of channels. With its flexible campaign management, the platform provides optimized interactions across touch-points

    Experian Marketing Suite enables brands to create and deliver authentic customer experiences

    By A Correspondent

     

    Experian has launched its Experian Marketing Suite (EMS), an end-to-end marketing solution that enables brands to create and deliver authentic customer experiences across multiple channels for Indian brands. EMS allows brands to identify and profile customers better, while providing added intelligence to gain a complete and current view of the customer.

     

    Paired with a flexible campaign management platform, EMSenables marketers to create personalised interactions in real time and increase the sophistication of their marketing efforts. Consumer insights and intelligence can be linked to a brand’s own data, making it available via every communication channel in a privacy compliant and secure manner.

     

    Commenting on this development, Kunal Tomar, General Manager, Experian Marketing Services, India said, “Through EMS, brands can truly put the customer at the center of all marketing efforts. Brands can boost customer retention, keep them involved and gain valuable intelligence thatcan be used to push customised messages basispreferences. EMSdelivers cross-channel optimisation, which is critical to delivering highly relevant, personalised content to customers anytime, anywhere”.

     

    EMS interacts intelligently across a number of channels. With its flexible campaign management, the platform provides optimized interactions across touchpoints.

     

    Addressing the benefits of the Experian’s Marketing Suite,Pallavi Chopra, Senior Brand Director – Marketing Head, redBus, Ibibo Group Pvt. Ltd. said, “We have had a long standing relationship with Experianand they have been successfully powering our email marketing programme for the past three years. Having seen the Experian Marketing Suite (EMS) functioning first hand, I am really excited about its launch in India. EMS is a massive marketing automation platform that connects disparate data sources to give that ultimate one-view of the customer. It provides rich behavioural& demographic information about a customer, thereby allowing marketers a powerful way to mass-personalise communication across multiple platforms.”