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Tag: Pallavi Chakravarti

  • He will report to Pallavi Chakravarti, Creative Head – West, DDB Mudra

    DDB Mudra appoints Manish Darji as Head of Art – West

    By Our Staff

     

    Manish Darji
    Manish Darji

    DDB Mudra Group has announced the appointment of Manish Darji as Head of Art – West. In his new role, Darji will lead the design mandate for the agency’s west office and will report to Pallavi Chakravarti, Creative Head – West, DDB Mudra.

     

    Pallavi Chakravarti

    Speaking on his appointment, Chakravarti said: “It is impossible to look at a piece Manish has worked on and not be wowed. His passion for craft and grasp of distinctive visual languages are skills sorely needed in this day and age. We’re delighted to have him on board to further the creative vision for DDB Mudra West.”

     

    Added Darji: “Bill Bernbach was the first to put Art and Copy on the same floor, back in the 60s, and that’s been the model for all agencies ever since. With it comes the opportunity to let craft shine as we pursue our promise of Unexpected Works. I am truly excited to be on this ride,” A celebrated name in the creative sphere, Darji’s work has been recognised at some of the biggest creative forums including Cannes Lions, Spikes Asia, One Show, D&AD, LIA, and Kyoorius.

     

  • Created by DDB Mudra

    Alia Bhatt entices with Cornetto in new film

    By Our Staff

     

    Cornetto, the frozen desserts brand by Hindustan Unilever, has launched a film featuring Rohit Saraf and brand ambassador Alia Bhatt. The campaign, ‘Make the first move’, is aimed at breaking the stereotype around the expression of love, which expects men to always make the first move.

     

    Speaking on the campaign, Maya Ganpathy, General Manager, Kwality Wall’s said: “Cornetto has always been the wingman for youngsters to express love and make the first move. In our latest campaign, Cornetto goes a step ahead to change the language of love by asking one out ‘with a Cornetto’ and ‘to be their Cornetto’. It also breaks stereotypes by entrusting the girl to make the first move, an idea that is sure to spark a conversation and perhaps a new trend. We couldn’t have asked for a better team than Alia, Rohit, and Gauri (Shinde), who have done a spectacular job of bringing this idea to life!”

     

    Added Pallavi Chakravarti, Creative Head – West, DDB Mudra: “It’s not easy telling that special someone you like them. So, the next time words or even emoticons fail you, don’t worry. A Cornetto will suffice when you want to make your move. The campaign is light, sweet and ends on a high note – much like the Cornetto itself.”

     

  • Targets bargain conscious consumers

    DDB Mudra creates campaign for Meesho

    By Our Staff

     

    Meesho, the online shopping platform, has launched its latest campaign which highlights the consumer dilemma of ‘Loon Ya Na Loon?’ Featuring three TVCs that target three different consumer segments the campaign highlights Meesho’s value proposition of offering products at the lowest prices.

     

    Conceptualised by DDB Mudra, the campaign is based on the insight that consumers often debate “Loon ya na Loon?” before making any purchase. The TVCs showcase the protagonist’s journey from contemplation to a no-compromise shopping experience on Meesho.

     

    Said Megha Agarwal, Head of Growth at Meesho: “When consumers want to purchase something they desire, the guilt or need to cut down on other expenses often crop up, making them prioritize one desire over another. The core objective of the campaign is centred around resolving the ‘Loon Ya Na Loon’ predicament. At Meesho, we are helping millions fulfill their desires by providing them a wide selection of quality products at the lowest prices.”

     

    Added Pallavi Chakravarti, Creative Head – West, DDB Mudra:  “To buy or not to buy – that is the question. Which bargain-hunting, value conscious Indian shopper has not hit the pause button and wondered about all the demands on her/his budget, before picking up something? It is this behavioral truth that we played on to land a simple message – Meesho offers prices so low, you’ll never have to choose between one thing or the other again. The result was a breezy yet insightful campaign which we believe will resonate with our target audiences around the country.”

     

  • With the strapline ‘We Are In The Making’ to highlight the power of self-exploration

    DDB Mudra partners Instagram on brand campaign

    By Our Staff

     

    Instagram has announced a new consumer marketing campaign aimed at encouraging young people to express and explore their personal stories, on the platform. The campaign, ‘We Are In the Making’, is Instagram’s first brand campaign in India, and will air on TV during the IPL and the upcoming T20 cricket World Cup, in addition to other broadcasters. the campaign has been visualised in partnership with DDB Mudra.

     

    Said Avinash Pant, Director – Marketing, Facebook India: “With Reels, we’ve seen the rise of a new cohort of short form video creators who’ve discovered their interests and found their voice, and attained national popularity in the process. The new campaign from Instagram brings these local insights together, with our global platform, and celebrates the multi-dimensional generation. While the young continue to shape their identity, we wanted to highlight the power of self-discovery for them through relatable and inspirational stories. We hope the campaign encourages young Indians to express and shape themselves on Instagram.”

     

    Added Pallavi Chakravarti, Creative Head – DDB Mudra West: “Experimentation is the name of the game. Or at least it was, an hour ago. That’s how quickly the world is changing in the Instaverse. A platform where a storm of creation is constantly brewing, self-expression is being permanently redefined and identities are being shaped and reshaped with every passing day. Nothing is set in stone here, it is culture-in-progress. To bring this reality to life through a campaign, we decided to keep it real. Hence the articulation: We Are In The Making.”

     

  • Launches lowest prices and best value for money campaign

    DDB Mudra steps up shopping experience for Meesho

    By Our Staff

     

    Meesho, the  online shopping platform, has launched the Sahi Sahi Lagaya Hain campaign to appeal to shoppers across Tier 2+ markets. The campaign highlights how customers can access a wide selection of quality, unbranded products at the right price from the Meesho app.

     

    Speaking on the campaign’s value proposition, Megha Agarwal, Vice President & General Manager Growth at Meesho said: “The core concept revolves around the ‘right value’ of a product that users often look for. True ‘value’ means having the right selection of quality products and at the right price. Over the years, we have made this a reality for our users. With industry-first initiatives like 0% commission, Meesho has become the lowest-cost channel for sellers. In turn, they are able to ensure the lowest prices for users on the platform. We are committed to enabling online success for millions of sellers, entrepreneurs, and customers, even from the remotest town in the country.”

     

    Added Pallavi Chakravarti, Creative Head – West, DDB Mudra: “Shopping online is an experience replete with many things – a discount here, an offer there, a new range elsewhere – and we noticed that people are always locked in a struggle between ‘I paid more for this’ and ‘I paid less for that’. That’s how we hit upon the proposition for Meesho’s latest campaign  -on this platform, it’s never about less or more. It’s always about paying the RIGHT price. Using a bargain hunter’s lexicon to bring this thought alive, we created a campaign that we believe does justice to what Meesho does – marrying the offline world with the brand’s online offering, but more importantly, telling a consumer what’s in it for her or him, in an engaging manner.”

     

  • To reinforces India’s preference for network quality

    Taproot Dentsu films campaign for Airtel

    By Our Staff

     

    Bharti Airtel has rolled out a brand new brand campaign to showcase the disproportionate customer preference for its world-class network and differentiated services. The campaign has been conceived by Taproot Dentsu.

     

    Said Shashwat Sharma, Chief Marketing Officer, Bharti Airtel: “We have one and only one guiding principle – customer obsession. And it’s gratifying to see customers reward Airtel for constantly listening to them and innovating to serve them even better, especially at a time when the pandemic has redefined the normal. Today, Airtel has the highest number of active mobile subscribers in India and more importantly we believe we are leading in the hearts of customers.”

     

    Commenting on the film, Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu said, “When it comes to India’s telco of choice, winds of change have been brewing slowly, steadily and surely. And today, Airtel’s numbers are doing the talking. Our campaign is a reflection of this simple truth, told simply.”

     

  • Appoints Pallavi Chakravarti as Creative Head – West

    DDB Mudra bolsters creative leadership

    By Our Staff

     

    Pallavi Chakravarti
    Pallavi Chakravarti

    DDB Mudra has announced the appointment of Pallavi Chakravarti as Creative Head of the West office. Chakravarti will work closely with Rahul Mathew, CCO, DDB Mudra Group to take on the responsibility of driving the agency’s creative product. Her last stint was at Taproot Dentsu, where she led the creative function for the Mumbai office as Executive Creative Director.

     

    Rahul Mathew
    Rahul Mathew

    Speaking on the appointment, Mathew said: “Over the last couple of years, we’ve been slowly gathering momentum as an organisation – No.2 at Effies, topping the new biz league, back-to-back Grand Prixs at Spikes Asia and our more recent performance at Kyoorius. And Pallavi is just the person to help us keep this momentum going and add more kick to it. She strengthens our belief and our ambition to do unexpected work that gets disproportionate results for our clients.”

     

    Added Chakravarti: “I’m here to build, to enjoy the creative process, to love the business of advertising even more than I already do. I’m here because it felt like the right place to be. And I’m looking forward to the journey – there’s really nothing else to say, is there?”

     

  • To drive momentum of 'Urban Company Salon for Men'

    Taproot Dentsu films for Urban Company

    By Our Staff

    Urban Company, the home services marketplace, has launched a new campaign to push further its two-year-old dial-up services at home. Conceptualised and executed by Taproot Dentsu India the campaign comprises two master films.

    Said Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu: “Some people waste time in the pursuit of grooming. Others have no time for grooming. For people in both these situations, it’s time for Urban Company. Our campaign uses subtle humour and juxtaposes life without UC against life with UC, thereby showing people what they stand to gain with the click of a few buttons.”

    Added Rahul Deorah, Vice President – Marketing, Urban Company: “Urban Company Men’s Salon services have seen exponential growth over the last 2 years owing to the unparalleled convenience and quality they provide and we look forward to continuing the same in 2021.”

     

     

  • To launch Cipladine with ‘Skin Ka 1st Aid’ campaign

    Taproot films first TVC for Cipla Health

    By Our Staff

    Cipla Health has launched its first-ever TVC for multipurpose topical antiseptic – Cipladine.  The new TVC showcases Cipladine’s broad spectrum of action on cuts, wounds, burns and skin infections positioning it as ‘Skin Ka 1st Aid’. The ad has been conceptualised by Taproot Dentsu and will be broadcast across all popular Indian TV channels and digital platforms.

    Said Shivam Puri, CEO- Cipla Health Ltd.: “As a brand that has gained acceptance over the last 20 years, Cipladine’s first ever TVC portrays its usefulness in busy Indian households. With its gentle albeit effective results, Cipladine has become a trustworthy companion in homes, clinics, dispensaries and hospitals for combating skin infections. A topical application, Cipladine’s scientifically backed formula makes it an ideal choice to treat skin issues in both adults and children. Moreover, it has emerged as a trusted solution to a broad range of skin infections arising from day to day injuries or infections and can rightly be called ‘Skin Ka 1st Aid.’ The ad showcases the versatility of the product and is an enjoyable-watch.”

    Added Pallavi Chakravarti, ECD, Taproot Dentsu: “Skin infections arising from multiple types of everyday injuries have one solution – Cipladine. We wanted to land this simple message with a commercial that people will want to watch multiple times. Hopefully they’ll find something new about the spot each time they see it. And the message will hit home every single time.”

     

     

  • With new campaign created by Taproot Dentsu & Dentsu Webchutney

    Facebook bats for stronger consumer connect

    By Our Staff

    Facebook has launched a new phase of its consumer marketing campaign in India – ‘More Together’. The 360-degree campaign has been conceptualised and executed by Taproot Dentsu and Dentsu Webchutney and will go live in multiple languages across TV, digital, print, radio and OOH.

    Said Avinash Pant, Director – Marketing, Facebook India: “Facebook is deeply entrenched in the cultural fabric of India. Everyday we see different ways in which people across the country come together on our platform to create meaningful connections, fuel discovery, and help and support one another. This ability to connect and share with the world can lead to endless possibilities, and we feel humbled with the stories where our family of apps have provided this value to the people. Our consumer marketing journey over the past year has been focused on showcasing these diverse stories with the underlying belief that people can do more together than alone, and we continue to rally behind it.”

    Added Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu: “People want to be more, experience more, inspire more, help more, relax more, shine more – it’s in our DNA, this need to do more for ourselves and indeed for the world we live in. Facebook is a means to that end – a place where people come together resulting in delightful, sometimes entirely unexpected outcomes. This campaign will capture many such stories and trace the trajectories of people like you and me, who shared something with the world and got so much more back in return.”

    Said GD Prasad, Vice President, Dentsu Webchutney: “On Facebook, everyone is just a conversation or comment away from unlocking the potential of achieving more together. With #FBpePoocho, we are celebrating the power of community. Our aim is to encourage people to activate their network, and in the process, help themselves and others grow. We’ve done this through interesting, everyday stories of people who’ve come together through the platform to realise impactful, incredible outcomes.”

     

     

  • The films are part of the brand’s ‘Har Game Mein Jeeto’ campaign

    Taproot Dentsu launches fresh Commercial Series for MPL

    By A Correspondent

     

    Mobile gaming and e-sports platform Mobile Premier League (MPL) has released a fresh set of television commercials (TVCs), conceptualised and executed by Taproot Dentsu. The films are part of the brand’s ‘Har Game Mein Jeeto’ campaign.

     

    Speaking on the campaign, Pallavi Chakravarti, ECD, Taproot Dentsu said: “Creating this campaign was as rewarding for us as playing on MPL is for gamers. MPL has got some fantastic titles on its platform, and the multiple tournament formats and exciting prizes make the go-to even better. All we had to do was have fun and put the point across as sharply and simply as possible. It’s what I’d call a win-win situation.” MPL has over 40 games on its platform with numerous tournaments and exciting prizes on offer.

     

    added Abhishek Madhavan, VP, Growth and Marketing, MPL: “We chose to work with Taproot Dentsu after a closely-contested multi-agency pitch due to their thorough understanding of our brief, our product and users. The current set of films that Taproot Dentsu has delivered hits the nail on its head in terms of conveying MPL’s unique value proposition and will be running across TV, digital and OTT platforms. We hope these will help further cement MPL’s position as India’s biggest gaming app.”

     

     

  • The film has been shot indoors across Jharkhand, Uttar Pradesh, Delhi and Noida while adhering to the norms and guidelines of the lockdownEI

    Taproot Dentsu & Airtel launch ‘Recharge Revolution’

    By A Correspondent

     

    Airtel has launched its latest campaign ‘Recharge Revolution’ conceptualised and executed by Taproot Dentsu. The commercial highlights recharging facilities at ATMs and Pharmacy stores. The film has been shot indoors across Jharkhand, Uttar Pradesh, Delhi and Noida while adhering to the norms and guidelines of the lockdown.

     

    Commenting on the film, Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu said: “Some services are more essential than others. I think the past few months have taught us that telecom is one of them. Cooped up indoors, a single day spent without data or good signal strength meant losing touch with loved ones and the outside world at large. So, imagine the setback millions of prepaid users would have faced with the lockdown shutting down recharge stores everywhere. Airtel rose to the challenge and in a short span of time, changed the face of recharging as we knew it. The ad just captures what actually happened – nothing more, nothing less, and that’s the beauty of it.”