By A Correspondent
Home interiors brand Livspace has appointed Performics to handle its digital duties. Thee mandate is to bring in cross platform data analysis and digital capabilities for Livspace; merge it with creative thinking to result in innovative performance marketing solutions across various online channels for the brand.
On the appointment of the agency, Kartikeya Bhandari, Chief Marketing Officer at Livspace said – “Livspace is the beginning of a new paradigm in home interiors in the country. Our technology and design capabilities seek to transform user journey from being fragmented offline to seamless and experiential online. At this pivotal juncture of exponential growth, we needed to bring on board best in class players who can complement our vision.
In Performics, we found a passionate team with a thorough understanding of not only digital platforms but also curiosity to deep dive into our business challenges and connect them with performance marketing strategies. We believe this partnership will bring in a thinking team capable of innovations and together we hope to positively impact the ‘design to installation’ journey for our Livspace consumers”.
Announcing the win, Pallav Jain, Co-CEO, Performics India said:
“We are excited to work with Livspace, India and South East Asia’s leading home interior design and renovation platform, a future-facing, consumer-centric brand. Performics continues to redefine the digital space, through superior play in performance, search, data & analytics and we look forward to driving significant business outcomes for Livspace.”
