MxMIndia

Tag: Palasa

  • The Mumbai-based agency has launched its new TVC 'Live Fearless' with 'Fearless' Ranvijay Singh

    Palasa bags Streax Xenoh deodorants

    By A Correspondent

     

    Palasa Creative Place, a Mumbai-based agency set up in 2004 by Sandeep Bomble bags the Streax Xenoh Deodorants the adventurous deodrant brand of Hygienic Research Institute Private Limited (HRI).

     

    The commercial features celebrity Rannvijay Singh, Brand Ambassador Streax Xenoh.

     

    Riding on the idea, ‘Live Fearless’ created by Palasa, the new TVC is about the difference and a chase between a group of guys and a single fearless guy. It’s about the decisions that this single protagonist featuring Ranvijay takes with confidence in his stride.

     

    The new TVC highlights the way Xenoh deodorant adds to one’s personality. The basic message is to convey that if you are fearless, you get things your way.  At the same time, through this commercial the new Xenoh variant Night Out is introduced.

     

    Sandeep Bomble

    Speaking on the idea and the concept behind the commercial, Sandeep Bomble, Founder & Creative Director, Palasa Creative Place, said, “The thought was to portray that the attitude of the man lies in his confidence to face the world. Also we had debates on things that impress women and we came to a conclusion that no doubt good looks, roses, letters, etc are known to impress them but today women seek beyond these things. They look up to men who are fearless and confident. Thus, Palasa’s idea of ‘Live Fearless’ perfectly blends with the thought, which gives man a larger than life attitude. Hence we personified the product to something that brings forth the fearless instinct of the man that allows him to go ahead and get what he desires.”

     

    With increasing competition in the deodorant segment, the communication breaks free from the clutter of today Indian men becoming extremely conscientious about their personal grooming and hygiene levels. The brief was simply to retain the oomph factor but have something more as an idea that could be communicated to the audience and not simply go the cliched way of showing the girl being attracted to man with just the whiff of the fragrance. Men love sports and adventure; however this passion also brings along with it the unnecessary baggage of body odour.

     

    Credits:

    Client: Streax Xenoh Deodorant

    Executive Director, HRIPL: Ashish K Chhabra

    Concept: Palasa Creative Place

    Production: Red Ice Films

     

  • Talented people are self-assured and positive that visibility through good work only, can win them fame and money and perks are the next obvious that will follow, says Sandeep Bomble

    The Anchor: Sandeep Bomble on four ways agencies can attract top talent

    By Sandeep Bomble, founder, Palasa

     

    1. Money! The obvious five letter word that is expected to shoot up once the above question is fired. Let us first dig and understand the working of an advertising industry. Innovation is the crux of any agency. One must know that every department, be it creative, media, client servicing should possess the ability to compete with latest innovative ideas and ways to explore. But at the same time, a lot of them prefer sticking to the age old methods or ways of going about, and not take the risk of capitalizing energy, money or time by going off the track. And sadly a talent hits a dead end, driving it off. It is here, where a fine bait to attract a great talent lies.

     

    2. Of course, there can be zillion ways to source talents but, personally I believe, there is only one way an agency can hook a ‘great talent’ in their team and that is ‘The agency has to go Gutsy!’ An agency that has the courage to go bold and brazen in their thoughts and actions, is like a charged magnetic field. It automatically attracts to it unexceptionally talented people. A great talent is hungry and is constantly on a lookout for an agency which is in the position to explore ideas. They believe the agency will do justice to their ideas and will churn out the best from the deepest crevices of their mind. The gutsy agencies act as catalyst to the effervescing minds of ever-fangled talented guns who are ready to venture into a territory that will facilitate their ideas and take them to a next level altogether.

     

    3. Money is certainly an important part when you look to feed yourself but it is very subjective in this case. It is surprising but true that a great talent will least care about money and not look at it as their first priority. And if one delves deeper into the psychology of these people, one understands the logic behind their motive of not being money minded. They are confident of what shall follow next, once they find their base to breed their creative energies. They are self-assured and positive that visibility through good work only, can win them fame, that’ll get them noticed in the industry. Money and perks are the next obvious that will follow. When a talent believes in agencies good work and ability to take forward the idea, he/ she won’t be bound by any limitations then. Their minds are free to explore realms unexplored. They soar high to think big and different. And an agency should know that investing in a great talent is any day much viable option than having hundred workers with lack of talent.

     

    4. Today, it’s a pitiful state that a lot of agencies are simply satisfied with their cash registers ringing and look at work through business perspective and are not inclined towards exploring newer ideas; they play ‘safe’. With every passing day one can only hope that an agency dares to hone its powerful magnetic field. We are an industry that has courage to defy the conventional and passion to take a leap of faith in ideas we believe in. And what more can a great talent want than to truly, madly, deeply be in love with an agency that harbours such a principle.

     

    “Great Talent Will Never Ask For Money”

     

    Sandeep Bomble is founder, Palasa

     

  • On May 1, 2012, Palasa, the creative thought shop, completed 8 years of its journey in the industry

    Palasa’s 8 years of challenging the conventional

    By Shubhangi Mehta

     

    What started as small agency of five creatives in 2004 at Shah and Nahar Industrial Estate is today seen as a well-established and dependable communication partner equipped with a team of 22 creatives. Indeed, Palasa is an energetic hotshop with clientele spanning across various verticals, from technology to lifestyle products.

     

    Says the agency’s founder Sandeep Bomble: “Palasa is a thrilling ride of endless possibilities. Life has been one mad ride with thrilling ideas, fervour running in the nerves of every creative. Challenging the conventional and coming up with newer ideas at every opportunity is the crux of the Palasa belief and its ultimate success story since its inception.”

     

    The diktat is clear: “It’s not what you want to say, but what they want to hear. In this consumer-driven world, it is important to communicate through various innovative mediums, discover newer prospects to reach out the hearts of millions.”

     

    The Power of an idea can be everywhere, and this is what is communicated effectively through Palasa’s work. It is this hub that has cleverly shaped and built the identity of the brands like iBall, YOU Telecom, Circle, and so on right from the scratch.

     

    Palasa has essentially focused on removing barriers between ATL and BTL. In fact it has re-defined the way BTL advertising is perceived: by executing it with a class of breakthrough ideas and not mere adaptations.

     

    Laying emphasis on BTL advertising, Palasa successfully launched its sister concern, GOD – Gang Of Designers – where cutting edge designing takes life, encompassing corporate identity, brochures, packaging, conceptualising designs to events et al. The clutter breaking communication has won Palasa laurels, both nationally and internationally.

     

    The Abby win for Umax DM, at Goafest 2011, for Circle’s Vein packaging and best art direction, for JJAAAN’s Radio spot in 2010 and a bevy of awards still under its hat, and print ads occasionally featured in ‘The Archive’, are witness to Palasa’s versatility at 360-degree marketing.

     

    Palasa successfully completed its 8 years of trials, tribulations and victories on May 1 – ‘8’ standing beautifully unique, holding within it the power of infinity, beckoning the effervescing minds at Palasa to venture and seek crevices untouched. Three, err, eight cheers to that!

     

     

  • Palasa has managed to win the creative mandates for KG Beverages, RESTLESS and BUZZ

    Palasa now creative partners with KG Beverages

     

    Sandeep Bomble
    Nitin Gupta

    By Shubhangi Mehta

     

    Palasa has managed to win the creative mandates for KG Beverages, RESTLESS and BUZZ. Along with creative mandates, Palasa will also be involved in the packaging and marketing of both the products.

     

    RESTLESS is an action drink which will be competing with the likes of Red Bull and Cloud 9. KG Beverages will also be launching range of carbonated drinks like Lemon Clear drink,Orange, Green Apple Cola and Jeera Masala. BUZZ is premix alcoholic beverage which will be available in three exciting flavours.

     

    Sandeep Bomble, founder, director, Palasa, said: “We have been associated with KG beverages since 8 years and we have created this product range together. Many others wanted to be a part of it but no one else could win it, as it is our baby”.

     

    Nitin Gupta, CEO/founder, said: “I have worked with Sandeep for almost eight years for SYKZ and having seen his work, there was no question of calling other agencies to pitch. Sandeep’s work has always impressed me and we are already quite happy with whatever they are doing for the brand.”

     

  • Palasa, the creative workshop has added two new accounts to its kitty, Housefull and Rawwar

    Palasa obtains the creative mandates for Housefull and Rawwar

    By Shubhangi Mehta

     

    Palasa is on a roll, having bagged two businesses back to back, one for a low-cost furniture brand called Housefull and the other for a young fashion brand to be launched in February, named Rawwar. Palasa is a creative workshop formed by Sandeep Bomble, better known as ‘Bomble’ in the advertising circuit.

     

    The account size for both the businesses is estimated around Rs 20 crore. Palasa won the Housefull account by just recommending a communication strategy and a defined path to make Housefull a reliable furniture brand in the industry. For Rawwar the communication strategy gives a lift to the catalogue advertisement. They are also designing the T-shirts and the exclusive retail outlets for the brand.

     

    On the win, Sandeep Bomble, Director, Palasa, said, “Palasa as a creative place is different from other advertising agencies as we do not have any ATL and BTL barrier. No job is small or big; a visiting card or packaging or even merchandizing is as important as a television commercial. Both require idea and thinking. For Houseful we’ll be doing creatives across mediums from ATL to BTL.

     

    The approximate media spent is about Rs 12 to 15 crore. Housefull are on an expansion spree and plan to open maximum number of stores across India in the year 2012. “We saw this as a great opportunity to make Housefull ‘the’ household furniture Brand of India,” he added.

     

    The second account Rawwar, a young fashion brand to be launched in February, was recommended by Palasa. Mr Bomble explains their communication strategy, “To survive in this ever-evolving fad, being raw isn’t good enough. To overcome, situation demands a reverse in trend or to announce a fashion war. The idea is in the name itself the mirror reflection of RAW is WAR. And with Rawwar, it’s a Win-Win situation.”

     

    Mr Bomble had spent nine years at Ogilvy from where he moved to JWT and stayed for three and half years. The mix of creative sparks in Ogilvy and strategic strengths from JWT initiated Palasa’s birth. Palasa believes that as long as the clients are happy they do not need to come out and create any buzz.

  • Bawa Group of Hotels have called a pitch, and have invited agencies to handle their creative mandates.

    Bawa Group wants creative partner

    By Shubhangi Mehta

     

    Bawa group of Hotels are in a lookout for an agency to handle their creative mandates, sources close to the development have confirmed the news to MxM India.  The incumbent on the account is Palasa and their media mandates are also handled by them. The account size could not be ascertained at the time of filing the report.

     

    Bawa Group of Hotels has established four properties are located in the commercial capital of India, Mumbai, since 1984, Newly opened in Kolkata and Jaipur and very shortly coming up in Goa, Hyderabad, Amritsar and New Delhi. The hotels are endowed with comfort and elegance at affordable prices.

     

    The Hotel Bawa International, owned by the Bawa Group of Hotels, has recently achieved ISO 9001:2008 certification by the International Organization of Standardization (ISO)