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Tag: Pakdam Pakdai

  • Happy & Pinaki – The Bhoot Bandhus is the name of the show

    Nickelodeon announces 10th IP for Sonic

    By A Correspondent

     

    After a slew of home-grown IPs like Motu Patlu, Pakdam Pakdai, Shiva, Rudra, amongst others, Nickelodeon is all set to introduce its first spooky comic series and its 10th Indigenous IP – Lego presents “Happy & Pinaki- The Bhoot Bandhus” on Sonic. Produced by Tavrohi Animation, the show will start on November 9 at 11:30 AM.

     

    Speaking about the success of the homegrown IPs, Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and the Kids TV Network at Viacom18  said: “Kids are at the center of our universe and understanding their evolving preferences and catering to their diverse entertainment needs is at the core of all our initiatives. With each passing year, we have identified white spaces and brought alive clutter breaking and pioneering series that have gone on to be category game changers and favorites amongst all our stakeholders -kids, parents and advertisers ensuring that we are the most loved No1 kids entertainment brand in the country. With the launch of our new show Pinaki & Happy-The Bhoot Bandhus on Sonic, we are set to once again enthrall our young viewers with an immersive and unmatched entertainment experience.”

     

    Added Anu Sikka, Head – Content, Kids TV Network, Viacom18: “With the launch of our new show Pinaki & Happy -The Bhoot Bandhus, we are expanding our already popular programming catalogue to keep our young audience entertained. Each character and their traits are so carefully crafted that I’m confident that the Bhoot Bandhus will be thoroughly loved by the kids. The show promises to take kids into a new world of fun bringing to them first of it’s spooky-comedy series which takes them on a laughter ride when the bhoot world meets the real world. Over the years our adorable toons have formed an unbreakable bond with kids through the stories they tell and we are confident that that our young viewers will surely embrace the new characters  and make them a part of their daily lives.”

     

     

  • SONIC in its new swish avatar will go live, starting 3rd May, 2016

    Sonic undergoes rebranding; revisits content strategy too

    By A Correspondent

     

    Kids franchise, Nickelodeon is set to rebrand its 2011 launched kids channel – SONIC.  With this rebranding, SONIC, an integral part of the kids franchise, is all set to evolve its content strategy to now include edgy comedy along with riveting action. The evolution in the content strategy will be brought alive through the renewed graphic elements and the new vibrant logo imbued with energy and life.  SONIC will go live, starting 3rdMay, 2016.

     

    The channel is already prepped for the transformation through a refreshing programming line-up. This change has already been set into motion with India’s first action comedy series, Shiva moving to SONIC. There will also be new episodes of Pakdam Pakdai and Oggy the Cockroaches along with the ever-green shows Supa Strikas and Shaun The Sheep.

     

    “Our flagship Kids channel Nick has been the genre leader for almost 2 years now and our Kids portfolio is amongst the top 2 in India. Seen in this light, the rebranding exercise for Sonic is part of an evolving  content strategy aimed at building Sonic up as a strong second to Nick, thereby increasing the combined viewership share of our Kids portfolio as we aim to cement our position as the number one Kids’ content destination in India,” said Sudhanshu Vats – Group CEO, Viacom18, as he further underlined the importance of the Kids genre, “Our commitment to the genre is reflected in how we’ve placed it across our network through Consumer Products and a dedicated section in our OTT service Voot.”

     

    Talking about the rebranding of SONIC, Nina Elavia Jaipuria -EVP and Head – Kids Cluster, Viacom18 said “While Nickelodeon continues its dream run, our focus for this year is on building SONIC into a formidable channel that becomes a part of every child’s daily life. Our research shows that Children love action but with a significant dash of comedy.   It is aligning to this insight that we have curated the all new SONIC that is fun, refreshing, vibrant, full of action and entertainment  and with an edgy sense of humor which we are sure that children will love.”

     

    The refreshed look of the channel will be brought to life with the Shiva campaign. The expansive marketing campaign will have promotions with an extensive cross channel plan, large scale on-ground, ambient engagement and interesting on-line interactivity. Adding to this will be the on-ground initiatives like retail and mall partnerships, the association with Pantaloons for the Junior Fashion Icon, SHIVA themed games and meet-and-greets at Funcity, etc, all of which will introduce as well as allow kids’ to engage with their all new SONIC.

     

    With an enthralling programming lineup and an enhanced visual experience, SONIC is all set to zoom into the daily life of every child in India.