MxMIndia

Tag: PaisaBazaar.com

  • Showcases ‘Paison Se Badhkar’ brand philosophy

    Paisabazaar releases new brand film

    By Our Staff

     

    Paisabazaar.com has released its new brand film under their “Paison Se Badhkar” brand philosophy – “The Sweet Sound of Wood”.

     

    Said Sai Narayan, CMO, Paisabazaar.com: “As a brand that offers financial assistance to millions of consumers in their time of need, Paisabazaar wants to tell inspiring stories about India’s rising aspirations. Our ‘Paison Se Badhkar’ brand philosophy is all about Paisabazaar’s commitment to help India fulfil their dreams and not let money be a hindrance towards that. Our latest film is again a shift from the conventional and transactional messaging, towards heart-felt consumer stories, reinforcing Paisabazaar’s stance of a brand that stands with consumers as their financial companion for life.”

     

    Added Anand Karir, who had directed all three films under Paisabazaar’s “Paison Se Badhkar” brand philosophy: “I am generally never nervous when I take up a project but, quite honestly, with this one I was a bit nervous. This film was different from the others. This was the film that completed my trilogy for Paisabazaar. I had to make a film that lives up to the standard set by the earlier two films I have directed for Paisabazaar. But with the support of the lovely client and production team and more so with my bunch of actors, I am happy with the way it all came together.”

     

  • The agency has been the Media AOR for Policybazaar.com since 2011

    Wavemaker retains media mandate for Policybazaar & Paisabazaar

    By A Correspondent

     

    GroupM agency Wavemaker has retained the media mandate for Policybazaar.com and Paisabazaar.com. Wavemaker has been media AOR for Policybazaar.com since 2011.

     

    Speaking on the successful retention, Kartik Sharma, Chief Executive Officer, Wavemaker – South Asia said: “We are delighted to continue our association with Policybazaar.com and Paisabazaar.com. Working with India’s largest Insuretech and Fintech brands for close to 7 years now, has been an extremely interesting and fulfilling experience for the team. By connecting our pillars of media, content and technology, I am confident we can demonstrate our understanding of consumer journey and help the brand achieve their business objectives efficiently.”

     

    Added Navin Khemka, Managing Partner, Wavemaker India: “It has been a very exciting journey. Our focus has always been on achieving client’s business objectives of building a new category in India. We have demonstrated unmatched media value and innovative media approaches for business results.”

     

     

  • The campaign aims to increase awareness around Credit Score in India

    Paisabazaar.com highlights credit report in latest campaign

    By A Correspondent

     

    Paisabazaar.com has launched a campaign around its ‘Free Credit Report’ feature. Said Naveen Kukreja, CEO and co-founder, Paisabazaar.com: “Ignorance around Credit Score and the relevance it holds in the lending process often leads people to approaching wrong banks and financial institutions for loans. Not only are the loan applications rejected, but their credit score worsens further. An individual’s Credit Score not only determines whether his loan application will be approved or not, but also decides the pricing of the loan. We, at Paisabazaar.com, want to drive home the point that every individual should be aware of his credit score and constantly strive to improve it. Even if one doesn’t require a loan right now, doesn’t mean he will never have a lending need. Medical emergencies or future needs like buying a house, child’s education and marriage force people to look for loans. A poor credit score in times like these can lead to a crisis.”

     

    The free Credit Score feature is a part ofPaisabazaar.com’s consumer awareness programme that has been built in line with its brand promise to make lending easier for India.

     

    “Being the biggest disburser of unsecured loans and credit cards in India, it is extremely important to us that customers, who choose our platform, are able to meet their lending needs. The free credit score feature has empowered our customers to lend betterand take steps to build their score over time for future needs,” Kukreja added.

     

    Sai Narayan, Group VP and Head of Marketing, Paisabazaar.com, said, “One of the biggest ailments in the Indian financial market is the lack of awareness around Credit Score. The key messaging around our campaign was born from this problem statement – Your chances of getting any type of loan depends on your Credit Score. On Paisabazaar.com, finding out your Credit Score is easy, instantaneous and free.”

     

    The campaign will include a TVC with actor-anchor and Paisabazaar.com brand advocate Kapil Sharma would be aired across various channels.

     

     

  • To place emphasis on "Ab India Nahi Banega Ullu" in its new marketing campaign

    Policybazaar ropes in Kapil Sharma to promote brand message

    By A Correspondent

     

    PolicyBazaar.com has roped in actor comedian Kapil Sharma to launch its biggest brand campaign. The new campaign would see mass icon, Kapil Sharma urging consumers to compare before buying insurance, so that they don’t become an “Ullu”(a fool) and in turn get “Babaji ka Thullu” (a raw deal).

     

    The new campaign backs PolicyBazaar’s aggressive plans to spend nearly Rs.80-100 crore on its marketing initiatives this year across offline and digital mediums, highlighting the core offering that makes PolicyBazaar special, “Compare. Buy. Save”

     

    The campaign, conceptualized by the creative team of Lowe Lintas, takes the “ullu” idea forward from the brand’s previous advertising and marries it with India’s favorite actor comedian, Kapil Sharma and his all famous colloquial term “Babaji ka Thullu.”

     

    The campaign will kick off with teasers on TV followed by the release of 35-second TVC. The adverts would feature Kapil Sharma in different avatars, placing emphasis on “Ab India Nahi Banega Ullu”. The company will be launching three TVCs focusing on motor insurance, term insurance and PaisaBazaar.

     

    The PolicyBazaar launch campaign would be followed by PaisaBazaar.com, the non-insurance online platform of PolicyBazaar, unveiling its own brand initiative with Kapil Sharma as the lead later this month.

     

    Naveen Kukreja

    Speaking on the new campaign, Naveen Kukreja, Group CMO, PolicyBazaar & MD, PaisaBazaar.com, said, “Our key objective this year has been to increase ‘reach’ while keeping our core communication same – instilling the habit of comparing insurance before buying in the mind of consumer. When Lowe Lintas came with this idea of marrying ‘ullu’ and ‘thullu’, the only name we could think of was of Kapil Sharma. Being a mass icon, he has a deep emotional connect with the consumer which we wanted to make best use of through a witty yet thought provoking advert.”

     

    Shriram Iyer, Executive Director of Lowe Lintas said, “Policy bazaar had already created a fair bit of conversation with their advertising idea ‘Ullu mat bano’. With the introduction of Kapil Sharma in the ‎communication, we were looking to take ‘Ullu mat bano’ forward in a manner that would allow us to seamlessly integrate Kapil’s brand of humour.”