MxMIndia

Tag: Padhi

  • To help expand agency to Mumbai

    Santosh ‘Paddy’ Padhi joins Wieden+Kennedy as CCO

    By Our Staff

     

    Wieden+Kennedy has hired Santosh ‘Paddy’ Padhi as Chief Creative Officer for India. The hire also means an expansion for the independent creative agency into Mumbai, where Padhi will build out the shop’s second India location. Wieden+Kennedy has been established in Delhi since 2007, over the years working on brands loike IndiGo Airlines, Royal Enfield, and the Government of India.

     

    Said Padhi: “W+K have always raised the creative product of our industry for the last 3-4 decades, they were one of my inspirations when Taproot was set up. I have always believed creativity is the core of our business—W+K has proven that consistently with fearless creative work on a variety of brands. I’m very excited, it’s a great opportunity for me to take this vibrant legacy brand forward and build the next chapter of creative excellence out of India. In a business like ours you are as good as the kind of people you have on board—there are some wonderful minds in Delhi and I’m once again fortunate to hand pick some more wonderful people to join us and expand our presence into Mumbai.”

     

    Added Karl Lieberman, Wieden+Kennedy Global Chief Creative Officer: “Paddy is a transformative creative leader with an impressive track record building creative companies and brands, and making work that is really centered in culture. We feel lucky to have him join us at a time when we really want to connect further to the creative people and culture in India. We are excited about the future of Wieden+Kennedy in India”

     

  • Golds finally happen on Day 3 for India@Cannes2013. Plus 3 bronzes in Outdoor. And 19 Design shortlists.

    Taproot leads India with twin golds

     

    By A Correspondent

     

    Agnello Dias
    Agnello Dias
    Santosh Padhi

    When Agnello Dias and Santosh Padhi set up Taproot not many moons ago, one of their first benefactors was The Times of India. With reason. Aggie, as the Chief Creative Officer and Co-founder of the agency is better known as, had won his former agency JWT a Grand Prix in Direct at Cannes in 2008. The client in question was The Times of India.

     

    For, Aggie and Paddy (Santosh Padhi’s aka) have done some splendid work for the media group ever since.

     

     

    Rahul Kansal

    “The Times Group brand has an old legacy and is considered a great brand but I think with their association, Aggie and Paddy have managed to create a new buzz around the brand,” said Rahul Kansal, Executive President of Bennett Coleman and Company Limited. Talking of the duo the day the news that Dentsu had acquired stake in the agency, Mr Kansal told MxMIndia: “Aggie I would say is amongst the most versatile thinkers. He assesses the brand, market and consumer needs and comes out with a specific solution that will address the issue. Paddy then complements by giving the most appropriate treatment to the concept and that probably is their winning formula.” (Read full account at: Rahul Kansal: No shortcuts with Taproot).

     

    On Wednesday, even as Indian agencies had won a silver and 3 bronze metals in the PR and Direct categories, all eyes were on Outdoor where 43 Indian entries were shortlisted. Yes, there was Media too, but there were just two shortlists.

     

    While Media saw a blank for Indian entries, in Outdoor, there were as many as five metals, including two golds.

     

    Leading India in the metals foray this year is Taproot with two golds in Outdoor. Both are for The Times of India’s Farmer Suicides campaign. From amongst the numerous congratulatory messages he received on his Facebook profile, there was one from a senior creative: “To hear the word congratulations, must be so cliche for you. Boss how do you do it year after year!!!”

     

    The two golds are in the ‘Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages’ and ‘Illustration’ sub-categories.  Meanwhile, Grey won two Bronze Lions for DHL and Duracell and O&M won its Bronze Lion for Philips Electronics.

     

    With this, India’s total tally of metals at Cannes Lions 2013 is 9: 3 in PR, 1 in Direct and 5 in Outdoor.

     

    But there are many shortlists in Press and Design. And the glamour part of the Lions – films, integrated are still to happen. The Cyber, Design, Press and Radio Lions will be awarded today (June 19) and Branded Content & Entertainment, Film, Film Craft and the Titanium and Integrated Lions will be presented on Saturday (June 22).

     

    Going past last year’s tally of 14 now appears easy, but will we cross the 2009 high of 25? We’ll know for sure before the week ends.