MxMIndia

Tag: Pad Group

  • … for the second consecutive year

    Centuary Mattress gets PAD Group for creative

    By Our Staff

     

    Centuary Mattress (yes, that’s how the name has been spelt) has chosen Pad Integrated Marketing and Communications as its creative agency partner for the second consecutive year.

     

    Commenting on this enduring partnership, Vijay Kumar Mikkilineni, General Manager Brand & Marketing of Centuary Mattress, said: “We are thrilled to renew our partnership with Pad Group for the second year in a row. Their strategic thinking, and deep understanding of our category have been instrumental in helping us reach new heights. Together, we aim to create even more engaging and impactful campaigns that resonate with our customers and reinforce our position as an expert of quality sleep solutions.”

     

    Gautam Reddy
    Gautam Reddy

    Added Gautam Reddy, Founder, Pad Group: “The journey with Centuary Mattress has been a remarkable one, and we’re absolutely thrilled to continue this partnership. This partnership reaffirms our commitment to delivering innovative marketing solutions, and we look forward to even more success together. We’re excited to bring fresh ideas and compelling campaigns to the world of sleep solutions. Our team is geared up to keep dreaming big and crafting extraordinary branding strategies that will make Centuary Mattress stand apart in the market” said

     

  • 'Connecting Loculturally' is the credo

    Pad Group launches Hotcult

    By Our Staff

     

    Pad Group, an integrated communications agency that is running creative, digital and productions services for brands has announced the launch of its branded content venture – Hotcult. Notes a communique: “Hotcult aims to cultivate culture to produce distinctive human experiences that have a long-lasting influence on behaviour by focusing on culture, consumption, and commerce. Its proprietary concept – is ‘Connecting Loculturally’. The company is headquartered in Mumbai with offices in Hyderabad and Bengaluru.

     

    Said Gautam Reddy, Founder and CEO of Pad Group: “When it comes to advertising, the one-size-fits-all strategy is slipping to the side-lines. The idea now is to think locally and culturally to ensure that any communication is current and timeless. The changing landscape is testament to the fact that culture and authentic representation is of utmost importance. Trends and countertrends may come and go, but culture always finds a new shape and form to prevail. Hotcult’s expertise lies in bringing out these hidden gems and fusing them with brand strategy in a very symbiotic manner, to create campaigns of great impact.”

     

    Hotcult shall be creatively led by Rupesh Kashyap as Chief Content Officer.