MxMIndia

Tag: P.N. Vasudevan

  • Equitas is the country's first small finance bank to get listed on the exchanges and operate as a non-promoter entity

    R Ashwin appointed brand ambassador for Equitas SFB

    By A Correspondent

     

    Equitas Small Finance Bank, the first private sector bank from Tamil Nadu post-Independence, announced bowler Ravichandran Ashwin as its brand ambassador. Commenting on the association, MD & CEO P N Vasudevan said: “Equitas is a new age bank which seeks to provide high tech banking, where the customer enjoys the banking experience and Ashwin is a high performer who gives joy to spectators. We believe each complement the other and look forward to a long association.”

     

    The cricketer will endorse the bank’s products and services through advertising campaigns and other promotional programmes.

     

    Commenting on the occasion Ravichandran Ashwin said: “It is indeed a proud moment for me to get associated with Equitas Small Finance Bank. I love their vision of empowering 5% of Indian households through financial inclusion in next 10 years and I look forward to doing my small bit in this great vision.”

  • FCBInterface Chennai office will be responsible for launching the brand nationally

    Equitas appoints FCBInterface for the launch of Small Finance Bank

    By A Correspondent

     

    Equitas Holdings Limited, a diversified financial services provider has given its mandate to FCB Group for the launch of its proposed small finance bank. FCBInterface Chennai office will be responsible for launching the brand nationally.

     

    Equitas Holdings Limited is a diversified financial services provider focused on individuals and micro and small enterprises (MSEs) that are underserved by formal financing channels. Its focus customer segment includes low income groups and economically weaker individuals operating small businesses, as well as MSEs with limited access to formal financing channels on account of their informal, variable and cash based income profile.

     

    P.N. Vasudevan
    Joemon Thaliath

    Speaking about the association, P.N. Vasudevan, Managing Director, Equitas Holdings Ltd., says “We are happy to have FCBInterface as our creative partner. We are assured that their comprehensive understanding of consumers and their strategy led creative approach will help launch and position Equitas Small Finance Bank successfully across the country.”

     

    Commenting on the win, Joemon Thaliath, CEO, FCBInterface, adds, “We are thrilled to be working on the Equitas Small Finance Bank brand. Equitas has been a revolution in the micro-finance industry. Be it leveraging technology to enhance financial inclusion, or the several social welfare initiatives, they have always set the norms for the rest. We are confident that Equitas Small Finance Bank will also be a revolution in the banking sector and we are delighted to be a part of it.”