By Kiran Gopinath
#1 Ad networks allow advertisers to focus on audiences rather than just publisher/content-specific deals.
#2 Advertisers are able to understand and target users most effectively and efficiently using ad networks.
#3 Data segmentation and analytics drive advertising and marketing efficiencies on ad networks.
#4 Publisher revenue yields will increase as efficiencies of inventory utilization improve.
#5 Moving up the value chain to becoming digital media consultants rather than just publisher aggregators.
Kiran Gopinath is the Founder and Chief Executive Officer of Ozone Media Solutions