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Tag: Oxemberg

  • Will be responsible for social media marketing and website planning

    Yellophant Digital wins Oxemberg mandate

    By Our Staff

     

    Yellophant Digital marketing agency has won the digital mandate for Oxemberg, a men’s fashion clothing brand from the Siyaram group. The agency will be responsible for social media marketing and website planning as part of its digital duties.

     

    Said Prashant Awasthi, Marketing Head – Siyaram Silk Mills Ltd: “I’m looking forward to working with the Yellophant team. We were most impressed by the vision they had for our brand. They are masters of their craft and know how to make brands stand out from the rest. We are thrilled to kickstart the project and our entire team is looking forward to a successful collaboration with Yellophant Digital.”

     

    Added Preksha Seth, Co-Founder, Yellophant Digital: “We’re glad to have a clothing brand as big as Oxemberg onboard. Coming from the Siyaram group of family, our team is more than pumped to get started and work with the Oxemberg team. The enthusiastic response from the entire Oxemberg team during our pitch gave me an insight that this partnership will bear fruit in the coming months, and we are excited to put our strategy into action and create something exciting across all platforms.”

     

  • For the record, it was a direct pitch

    Oxemberg appoints Isobar as its digital agency

    By A Correspondent

     

    Oxemberg, a brand from the house of Siyaram’s, has appointed Isobar India as their digital agency of record. The mandate is for the full service digital business of Oxemberg and will see Isobar India handling all digital creative, social and media for the brand. For the record, it was a direct pitch.

     

    Gaurav Poddar
    Shamsuddin Jasani

    Confirming the news, Gaurav Poddar, President & Executive Director, Siyaram Silk Mills said, “The digital medium has acquired critical importance given the rapidly changing media consumption patterns. Social media has today become the de facto medium for interacting with the consumers and getting real time feedback. The digital platforms are today’s media vehicles for engagement and interactivity. We are delighted to have Isobar as our online agency. Their understanding of the digital ecosystem and their in-depth digital knowledge will help us to achieve our media and business objectives.”

     

    Shamsuddin Jasani, Managing Director, Isobar India said: “Oxemberg is really poised to have a great impact in the fashion space. Isobar is very happy to partner Oxemberg on this journey to really make a mark and help Oxemberg use digital to achieve business success. We are very excited with the opportunity that Oxemberg has given us.”

     

  • The campaign has been designed to showcase apparel for every facet of a successful man's life

    Oxemberg launches print campaign with ambassador Saif Ali Khan

    By A Correspondent

     

    Oxemberg recently shot a print advertisement campaign with Saif Ali Khan, the ambassador of the brand. The campaign has been designed to showcase apparel for every facet of a successful man’s life. The print campaign showcases Saif posing in style and elegance to display the flair and panache of the new collection.

     

    Speaking on the occasion, Gaurav Poddar, Executive Director, Siyaram Silk Mills Ltd. commented, “Oxemberg is an established brand with a lineage of quality, style and elegance. The brand has been associated with finest fabrics and cutting edge designs while retaining a sense of eternal style and elegance. Our main objective was to project the classy and wide range and nothing could have been better than shooting with the star of style, Saif Ali Khan. Saif ably demonstrated quality of the products carrying the Oxemberg label.”