Illustrake, a full-stack D2C enabler, has been awarded the digital mandate for Overlays Clothing, the fashion brand founded by Shlok Srivastava.
Said Mihir Gadhvi, Founder and CEO of Illustrake: “We are thrilled to partner with Overlays Clothing. Having previously worked in this category, we have gained insights into the market dynamics, and we are ready to position the brand for its target audience in a way that resonates with their preferences.”
Added Muskan Singhaniya, Brand Manager at Overlays Clothing: “In today’s digital age, a strong online presence is crucial for any brand. We are confident that Illustrake’s expertise will help us reach new heights by connecting with our audience in innovative ways. This partnership is a significant step forward for Overlays Clothing as we look to strengthen our brand’s digital footprint and engage with customers on a more personal level.”