MxMIndia

Tag: OTTplay

  • To "redefine" the streaming landscape

    OTTplay Premium, RunnTV Join Forces

    OTTplay Premium, the AI-powered streaming, recommendation, and content discovery platform, , has announced the strategic onboarding of RunnTV, a digital platform.

    Said Avinash Mudaliar, CEO and Co-founder of OTTplay: “This synergistic alliance with RunnTV signifies a remarkable stride for OTTplay Premium. We are thrilled to unite with RunnTV to create a personalized streaming experience for our users. The fusion of our AI-based recommendation engine with RunnTV’s thematic channels is set to offer a refined and valuable entertainment landscape.”

    Added Manish Sinha, Founder & CEO of RunnTV: “We are thrilled to announce our partnership with OTTPlay as we continue to expand our reach and bring RunnTV to more and more Indian audiences. This collaboration marks a significant milestone in our growth journey, allowing us to leverage OTTPlay’s extensive and innovative discovery and distribution platform to connect with more users. Together, we look forward to delivering unparalleled value and experiences to our shared audiences.”

  • To "revolutionise" landscape through language and culture

    OTTplay Premium partners with Stage

    By Our Staff

     

    OTTplay Premium, the AI-powered streaming, recommendation, and content discovery platform, has announced a strategic partnership with Stage, the dialect-based streaming platform. This collaboration marks a step forward in delivering diverse and regional content.

     

    Said Avinash Mudaliar, CEO and Co-founder of OTTplay: “We are thrilled to join forces with Stage in our shared mission to bring diverse, regional content to the forefront of India’s streaming industry. This collaboration not only enriches the content offerings on OTTplay Premium but also celebrates the linguistic and cultural diversity of our country. Our AI algorithms will ensure that users discover STAGE’s compelling content, creating a personalized and engaging experience for our viewers.”

     

    Added Vinay Singhal, Co-founder and CEO of Stage: “Dialects in India changes after every 8 kms or so. Up until now people only had Hindi content at their disposal where the cultural values and milieu are missing. Stage makes content for aspiring Bharat and enables them to take pride in their culture and dialect.  Partnership with OTTPlay will allow Stage to take its content and mission to a wider set of audiences.”

     

  • This is the 16th over-the-top partnership of OTTPlay

    OTTPlay Premium collaborates with ManoramaMAX

    By Our Staff

     

    OTTPlay Premium, AI-powered OTT subscription, recommendation and content discovery platform, has announced its 16th OTT partner – ManoramaMAX, Malayalam OTT that delivers the latest movies, TV serials, programmes, web-series, and news from the home of of MM TV (Malayala Manorama Television).

     

    OTTplay Premium, in collaboration with ManoramaMAX will provide video-on-demand and over-the-top (OTT) streaming services of Malayalam movies, MAX Exclusives, and early access to Mazhavil Manorama programmes.

     

    Commenting on the collaboration, Avinash Mudaliar, Co-Founder and CEO – OTTPlay said: “We are concentrating our efforts on expanding our pan India presence, with the goal of capturing a share of the rapidly expanding OTT aggregator platforms across languages. With this collaboration, we are aiming to provide a substantial Malayalam content slate to our audience. In accordance with this approach, we aim to offer our OTT viewers with a wide and exclusive content slate in multiple languages. We are collaborating with the most creative OTT platforms to offer a plethora of exclusive content.”

     

    P R Satheesh, CEO – MM TV Ltd added: “MM TV is glad to partner with OTT Play in distributing ManoramaMAX to its end users. ManoramaMAX is the number one OTT in Malayalam with a significant base in Kerala who keep engaging with the platform enjoying over 400 blockbuster movies and 20,000 hours of entertaining content, live news and exciting exclusive web-series. We look forward to a great innings with OTT Play spreading the magic of ManoramaMAX.”

     

  • Brings AI-based recommendation feature for 18+ genres on 12 OTT platforms

    OTTplay rolls out TVC for AI-powered content navigation

    By Our Staff

     

    OTTplay, the TV shows and movies recommendation platform, has announced the launch of personalised AI-based feature that recommends content from a library of over 65,000+ web-series, movies and shows, 18+ genres and across many languages. The platform has tapped into the latest AI-powered technology and developed the feature in-house to equip audiences with smart recommendations.  The platform aspires to democratize content offered across OTT platforms by handing thus empowering the users to discover content they are most likely to enjoy.

     

    Commenting on the latest AI-based feature, Avinash Mudaliar, Co-Founder and CEO – OTTplay said: “As category creators, OTTplay’s latest AI-powered technology has revolutionised content navigation in India’s OTT ecosystem. We are razor focused on providing audiences with the convenience to discover and consume content from across OTT platforms. Our recommendation engine analyses user activity on the platform that aims to showcase curated content based on user preferences making the content consumption experience seamless.”

     

  • Introduces curated subscription packs, providing access to 12+ OTT platforms

    OTTplay woos audience in new campaign

    By Our Staff

     

    OTTplay, an OTT recommendation and content discovery platform, has announced the launch of its ‘Maze Karo Multiply’ campaign. The video ad focuses on the blockbuster content library, which includes availability of 20,000+ shows and movies on OTTplay platform, coining the ‘Har Din Kucch Naya Dekho’ catchphrase.

     

    Talking about the #MazeKaroMultiply campaign, Avinash Mudaliar, Co-Founder and CEO, OTTplay said: “We are delighted to announce the launch of our inaugural ad campaign, as we introduce the brand’s ‘Maze Karo Multiply’ positioning to OTT audiences across India in a quirky way. As category-creators, we strive to provide an exceptionally personalised viewing experience to our subscribers, by enabling audiences to consume relevant content from across genres, languages and platforms. Further, our extensive content library provides subscribers with world-class movies, web series and shows to consume basis their distinctive moods.”