By A Correspondent
TikTok has unveiled an awareness campaign to sensitise India’s growing digital population about safe and responsible use of user-generated content platforms. The campaign, titled #WaitASecToReflect, has been developed with the mission to inspire built on the philosophy of inspiring users to pause for a second and think about their online conduct.
Through the month-long campaign, TikTok aims to reach users pan-India. In addition to the three films, the campaign also features a radio jingle and an in-app challenge that inspires action, with a culturally relevant phrase – post no evil, share no evil, comment no evil].
Said Nitin Saluja, Director of Public Policy (India), TikTok: “As internet penetration grows at a rapid pace across India, the need to drive awareness around safe user behaviour is felt like never before. We believe that #WaitASecToReflect will encourage all digital citizens to use the internet and online platforms in a more responsible, respectful and constructive manner. As part of our commitment to India’s growing digital community, we are delighted to forge a collaboration with the Digital Empowerment Foundation who will help us get our message to the last mile.”
Added Osama Manzar, Founder Director, Digital Empowerment Foundation: “The internet today is dominated by youth from smaller towns across the country; many of whom are experiencing the digital world for the first time through their smartphones. This ease of access to the connected world can be immensely empowering, if channelised in the right way. The aim of our partnership with TikTok is to build a conscious community of digital natives who will help spread the message of creating a safe and positive online environment. With this partnership, we look forward to further our mission of informing and educating the youth about responsible online conduct.”