MxMIndia

Tag: ORRA

  • The film explores the evolving relationships in a contemporary Indian household

    Orra ad on jewellery gifting

    By A Correspondent

     

    Jewellery-maker Orra has launched its latest digital film that’s set against the backdrop of a cozy chat between a mother-in-law and daughter-in-law.

     

    Commenting on the launch of the film, Vijay Jain CEO and Director – ORRA said: “At Orra we understand that jewellery is not as much about the investment value as the emotive value that it holds. So whether it is an anniversary, birthday or wedding celebration we too cherish with our customers the emotions that each piece brings to them. In a setting which captures the new relationship between a mother-in-law and her daughter-in-law, we also wanted to showcase the shared responsibilities of men in a contemporary household.

     

     

  • Branded jeweller major sends telegrams to commemorate its timelessness

    Orra showcases timelessness by sending telegrams

    By A Correspondent

     

    Branded jeweller major Orra has launched a campaign using telegrams to commemorate the end of the service on July 15. These telegrams were sent to well-wishers and customers, bidding goodbye to the era of telegrams and showcasing the timelessness of Orra.

     

    Said Vijay Jain, CEO, ORRA: “The idea of telegrams was to capture both the nostalgia of the end of an era as well as showcase the timelessness of Orra. For many people this will the be the first and the last opportunity to send a telegram . Also to reach to out to the youth in India we are marrying the old world with the young by sending out telegrams on behalf of our Twitter and Facebook fans.”

     

    The message sent in the telegram was as follows: “Telegrams – Soon to be part of a bygone era. Thankfully some things go on forever. ORRA – Pure Brilliance Impossible to Hide.