By A Correspondent
According to the November edition of Characters Youth Loves (CYL) – Rannvijay from MTV Roadies is the most popular character among the youth. Rannvijay was at the No 1 position in the last track as well, which was conducted during June-July this year.
This track has seen two new entrants in the Top 5 of CYL – Amitabh Bachchan for Kaun Banega Crorepati at No 2 and Salman Khan for Bigg Boss 5 at No 3.
Raghu of MTV Roadies has moved down to the No 4 position from No 2 in the last track. Hrithik Roshan continues to be at the No 5 as a host for Just Dance.
Characters Youth Loves is a quarterly study done to track the favourite reality show characters (contestants, hosts and judges) among the youth, along with reasons for preference. The study was conducted among 1120 male and female respondents, 15-24 years, SEC AB, across four cities – Mumbai, Delhi, Lucknow and Bhopal.
Ormax Media is a research and consulting firm specialising in the entertainment business. The company has also developed a series of proprietary research tools and syndicated products for the entertainment business.