By A Correspondent
Orienta Cine Advertising ideated and executed an innovative lift branding campaign for the brand ITC Engage On 2-in1 pocket perfume across popular malls of Kolkata.
The lift branding bears the product image of two-in-one pocket perfume on the two gates of the lifts (inside and outside lift gates) are placed in such a way that it presents a two different perfumes in a single pack, when the lift door opens at each floor of the malls.
Said Ketan B Lakhani, Director, Orienta Cine Advertising: “Innovative ideas and flawless execution is what we always aim to deliver to our clients.”