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Tag: Orient Electric Limited

  • Salil will be based at the company’s Head Office located in New Delhi

    Orient Electric appoints Salil Kapoor to lead its Home Appliances biz

    By A Correspondent

     

    Salil Kapoor

    Orient Electric has appointed Salil Kapoor as Business Head, Home Appliances business. Kapoor will be based at the company’s Head Office located in New Delhi.

     

    Kapoor has held leadership positions at leading brands like LG Electronics, Samsung, Microsoft, Dish TV and Voltas. His previous assignment was with Voltas Limited where he was working as COO for the UPBG division and was leading air-conditioners and other appliances business.

     

    Said Rakesh Khanna, MD & CEO, Orient Electric Limited: “It gives me immense pleasure to welcome Salil to the Orient Electric family to lead our Home Appliances business. He brings with him extensive experience and deep understanding of consumer durables industry which will help us to propel growth in our Home Appliances business.”

     

     

  • A parallel is drawn between Captain Cool and Orient coolers in a simple and charming way

    Orient promotes its IoT-enabled coolers in new film

    By A Correspondent

     

    In line with its marketing strategy for the summer season, Orient Electric has launched a new TVC featuring MS Dhoni to introduce its new range of IoT-enabled air-coolers.

     

    Said Saurabh Baishakhia, Sr. VP and Business Head, Home Appliances, Orient Electric Limited: “We are continuously focusing on using technology led innovation to create the differentiation that the new age consumers expect. By introducing a complete lineup of IoT-enabled air coolers which can be controlled via Orient Smart mobile app and voice assistants (Alexa & Google Assistant), we have clearly created a differentiator in the segment. The new TV commercial brings out the characteristic features of our air cooler range by means of a witty dialogue between MS Dhoni and Chikki. I am sure that this TV spot will capture the audience attention and create a lot of excitement about Orient’s IoT-enabled air coolers.”

     

    Added Sagar Mahabaleshwarkar, CCO, Contract: “It’s not just talking about a new range of coolers but also the fact that it comes from the house of Orient. Which is why it was imperative to use the larger narrative that has been used for Orient Electric time and again, that of MS Dhoni and his on-screen niece ‘Chikki’.  And subsequently humanise all the innovative features of the coolers within it.”

     

     

  • Orient Electric, part of the USD 1.8 billion CK Birla group

    Dhoni turns his world upside-down in Orient Electric ad

    By A Correspondent

     

    Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote its brand Aeroslim. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. The new TVC creative by Contract Delhi and Oink Films features Orient’s brand ambassador MS Dhoni.

     

    Said Anshuman Chakravarty, Head Brand & Corporate Communication, Orient Electric Limited: “Aeroslim is world’s slimmest smart fan loaded with umpteen features and Inverter technology for saving energy. It can be controlled by the Orient Smart App or via voice commands using Alexa and Google Assistant. Our 360-degree marketing campaign for Aeroslim kicks in from today, starting on social and digital platforms eventually leading to a full-fledged campaign by February.  I am sure that our TV ad, featuring beautifully composed jingle and visuals, will capture the audiences’ attention and create a lot of excitement. We have also worked out a robust TVC campaign flanked by print & cinema.”