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Tag: Organic Harvest

  • Encourages consumers to practice Organic and Sustainable living for a better tomorrow

    Organic Harvest embarks upon new journey on its sixth birthday

    By A Correspondent

     

    On completing six years in India, Organic Harvest has announced the launch of ‘#fixwithsix’ campaign. The campaign aims to promote the practice of organic and sustainable lifestyle. This campaign resonates with brand’s philosophy of providing a chemical-free organic lifestyle to its consumers.

     

    Said Rahul Agarwal, CEO – Organic Harvest: “We firmly believe that chemicals are for laundry and not for the skin. Organic Harvest is not just a personal care range, it is a lifestyle. We are the pioneers in organic personal care product category and our brand motto is to make this world a better & beautiful place to live in, and what better way to do this, than to live a chemical free life, an organic life. My objective, through Organic Harvest, is to reach every individual and make them aware about the amount of harsh chemicals that not only have harmful effects on them but on the environment as a whole.”

     

     

  • Encourages consumers to practice Organic and Sustainable living for a better tomorrow

    Organic Harvest unveils new campaign, #FixWithSix

    By A Correspondent

     

    Organic Harvest has announced the launch of ‘#fixwithsix’ ad campaign. The campaign aims to promote the practice of organic and sustainable lifestyle. The campaign resonates with brand’s philosophy of providing a chemical-free organic lifestyle to its consumers.

     

    Said Rahul Agarwal, CEO – Organic Harvest: “We firmly believe that chemicals are for laundry and not for the skin. Organic Harvest is not just a personal care range, it is a lifestyle. We are the pioneers in organic personal care product category and our brand motto is to make this world a better and beautiful place to live in, and what better way to do this, than to live a chemical free life, an organic life. My objective, through Organic Harvest, is to reach every individual and make them aware about the amount of harsh chemicals that not only have harmful effects on them but on the environment as a whole.”

     

    Also, Organic Harvest is encouraging people to adopt six simple actions through its exclusive outlets and e-commerce platform – plant trees for greener planet, use organic personal care products for green skin, use reusable cloth/jute bag for shopping, de-digitise to reduce harmful radiation, adopt organic products to reduce chemicals from our living.

     

     

  • Organic Harvest's new ad campaign promotes the belief that the closer you are to the nature, the better it is for your beauty regime

    Organic Harvest urges consumers to get closer to nature

     

     

    Organic Harvest has rolled out its first advertising campaign recently. The communication campaign is in line with the brand’s claim of making beauty products which speak of nature in its purest form. Organic Harvest’s new ad campaign promotes the belief that the closer you are to the nature, the better it is for your beauty regime.

     

    Speaking about the campaign, Rahul Agarwal, CEO, Organic Harvest said: “Organic Harvest is not just a beauty care range, it is a lifestyle. It’s about diversifying the way you view beauty and personal care sync with nature.We were very clear about our positioning. It was important to showcase the essence of the brand and also the promise it holds towards the target segment.

     

    Talking about the marketing strategy, he further added, “The personal care industry is flooded with numerous brands, however, there is still niche in the industry. The diversification strategy of choosing different mediums was a big decision, as it was important to evaluate and understand each medium keeping in mind our target audience. We want to make Organic Harvest- an aspirational brand and through this campaign we shall be able to build maximum exposure for our products, consequently, gaining the market attention.”