MxMIndia

Tag: Oreo

  • It is trying to encourage our consumers to strike a chord of playfulness

    Oreo urges consumers to ‘Disconnect to Connect’

    By A Correspondent

     

    Oreo recently launched a new campaign that urges consumers to ‘Disconnect to Connect’, getting away from their technological devices and enjoy moments of playful connections, with family and friends.

     

    Commenting on the launch of the campaign, Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India, said, “In order to connect with people, it’s important to give them utmost time and attention. With our ‘Disconnect to Connect’ campaign, we are trying to encourage our consumers to strike a chord of playfulness with their loved ones by snoozing away from the automated world. Oreo’s brand purpose is to fill the world with more playful moments that bring people together to break through the monotony of adulthood’s seriousness. For over 70 years now, Mondelez India has garnered consumer love and trust on the back of light-hearted, yet meaningful and progressive storytelling, supported by cutting-edge Marketing Excellence. Through this campaign, we aim to continue this momentum by taking forward our company’s vision to ‘Empower People to Snack Right’.”

     

    The new TVC has been conceptualized by FCB Interface. Shedding light on the insight, Robby Mathew, Chief Creative Officer, FCB Interface added: “The innocence of the little girl sending an Oreo by email lent itself to a really cute story.”

     

     

  • This is in line with the its vision of ‘Snacking Made Right’

    Oreo unveils new campaign for Cadbury Dipped offering

    By A Correspondent

     

    Oreo has announced the launch of Oreo Cadbury Dipped. This is in line with the its vision of ‘Snacking Made Right’, where Mondelēz International promises to offer its consumers the right snack, for the right moment, made the right way.

     

    Speaking on the launch of Oreo Cadbury Dipped, Sudhanshu Nagpal, Head – Biscuits Category, Mondelez India said: “The launch of Oreo Cadbury Dipped stems from our constant endeavour to expand the brand’s narrative and consumption occasions. As Oreo has always stood for bringing people together, we bring to them a winning combination of the yummy crème filled chocolaty cookie layered with the iconic taste of chocolaty Cadbury. We believe that Oreo Cadbury Dipped will further strengthen our position in the fast emerging chocobakery segment, which is truly a cross pollination of our iconic Chocolate and Biscuit category, delivering a delightful and unique experience for the consumer. After Oreo and Bournvita Biscuits, the launch of Oreo Cadbury Dipped will certainly open up interesting avenues in the snacking domain.”

     

    The TVC has been created by FCB Interface. Said Joemon Thaliath, CEO, FCB Interface: “We have taken forward the brand’s globally popular ‘Oreo People’ format for this launch. It’s a catchy and fun way to bring alive this crunchy-chocolatey dilemma.” Added Robby Mathew, Chief Creative Officer, FCB Interface: “The product story is strikingly brought to life with appetising visuals and a peppy song.  Surjo Deb, the director, has done a great job keeping alive Oreo’s playfulness.”

     

     

  • MOMS came up with an innovation showcasing a live analogue clock with the hour and minute hands replaced by the Engage Men's & Women's – All Day long variants

    Madison OOH creates an innovative campaign for ITC’s Engage Deo

    By A Correspondent

     

    Madison OOH, the outdoor arm of Madison World has done an innovative outdoor campaign to promote ITC’s Engage Deo’s new variant All Day Long for men and women in Mumbai.

     

    The brand stands for the proposition of all day long fresness and therefore MOMS came up with an innovation showcasing a live analogue clock with the hour and minute hands replaced by the Engage Men’s & Women’s – All Day long variants.

     

    Dipankar Sanyal, COO MOMS, says “We have been working with ITC brands over the last 6 years. It is always a pleasure to work with the brand and come up with intersting, innovative, disruptive Outdoor strategy and execution to create high level engagement for consumers.”

     

    The recent Mondelez Oreo campaign in Mumbai and the Bandhan Bank launch campaign were also excuted by MOMS.

     

    Madison OOH has won several awards recently including 1 Gold, 1 Silver and 5 Bronze at the OAC awards last week, a Gold at Goafest Abby 2015, 16 awards at E4M Neon Awards 2015 and 12 awards at Asian Consumer Engagement Forum 2015.

  • The digital driven IMC took off depicting how Oreo Cookie and Orange Creme are #OreoBesties, two flavors that blend together

    Interface creates a new digital campaign for Oreo

    By A Correspondent

     

    With the launch of Oreo Orange Crème, Oreo has attempted to create a new chapter in content creation. The digital driven IMC took off depicting how Oreo Cookie and Orange Crème are #OreoBesties, two flavors that blend together.

     

    The entire campaign designed by Interface Communications reinforces the friendship between the two and narrates tales whilst engaging Oreo’s fan base with multiple activities.

     

    The campaign was a fourfold activity that didn’t leave any #OreoBestie loose.The first activity tapped the biggest thing in vogue – the selfie. A spin off of this love for taking pictures, Oreo’s #BestieSelfie ran for three days where users were asked to share their wacky selfies. This activity saw a 387,352 reach on facebook and generated 243,833 impressions on twitter.

     

    The second leg of the campaign was a #ShoutOut between #OreoBesties Cookie and Orange Crème, where one had to #ShoutOut something and the fans had to guess what the other would reply. The conversions were not limited between the #OreoBesties Cookie and Orange Crème, but also pulled in its users to complete the conversation between the two.

     

    Thus, #BestieBond was the most spoken about activity for two long days. The users flourished with entries talking about what made their bond with their bestie unique. Oreo created live #OreoBesties in the most visually appealing way.

     

    A restaurant brand also jumped in the bandwagon by tweeting with #BestieBond. Oreo India showered customized love on them too. The grand culmination received a warm response with a total of 207 personalised posts created live by Oreo India, 6.9 million impressions and 541 per cent increase in Facebook PTAT.

     

    Robby Mathew

    Robby Mathew, NCD, Interface Communications added, “There’s nothing better than users getting involved in driving brand content . . . that’s what Oreo has successfully done time and again. And now with #BestieBond Live, it has taken engagement to a whole new level.”

     

    YouTube being another platform, the launch TVC grabbed 201,995 eye balls (Read: views). Going beyond social media, the #OreoBesties also reached the online audience via display banners: