Option Designs, a digital marketing firm, appoints Mayank Gaur as its new creative director. With more than three decades of experience in the advertising sector, Mayank brings to the company a wealth of knowledge and a successful track record.
Jaspreet Singh, the Co-Founder and National Creative Director of Option Designs, said: “Mayank Gaur’s extensive experience and track record of successful campaign creation make him an invaluable asset to the agency, and we are beyond thrilled to have him joining our team. With the addition of Mayank as Creative Director, Option Digital is prepared to strengthen its creative capabilities and offer its clients even more effective digital marketing solutions.”
Options Designs curates Haldiram’s campaign promoting “Apno Ko Laye Aur Bhi Paas.” The ad emphasises on bonding between families, bringing a feeling of happiness and unity.
Said Ambuj Bajaj, Marketing, Option Designs: “We consciously created the Diwali campaign so that families could spend quality time together in this acute technological world, bringing families together and safeguarding the environment”.
Added Rajat Rastogi, Marketing of Haldiram’s: “Festivals give us reasons to bond with our families. Abiding by this line of thought, we came up with the Diwali campaign that truly brings out the essence of celebration.”
Option Designs has bagged creative duties for aseptic packaging brand – Asepto.
Sanghmitra Lodh
Said Sanghmitra Lodh, Senior Marketing Manager, Asepto, about the collaboration: “Option Designs has a keen understanding of our brand requirements. Their out-of-the-box approach, passion, and enthusiasm towards creating new things assured us that this partnership has potential to reap great benefits for both the parties. Being India’s first manufacturer of aseptic liquid packaging, the brand is involved in the production of next-gen aseptic liquid packaging for companies from dairy, beverage and liquor industry. With this collaboration, we seek to create exceptional work together and create a stronger brand positioning for Asepto.”
Anurag Mehta
Speaking on the win of the brand, Anurag Mehta, Co-founder Option Designs added: “Working with a renowned brand like Asepto (Uflex) is a great opportunity. There is scope for innovative and creative works in terms of its communication channels as well as various other aspects of brand building. With our strategic advertising campaigns, we seek to position the brand at the top of its competition.”
Classplus, in collaboration with Option Designs, launched its latest campaign starring Sourav Ganguly.
Said Mukul Rustagi, Co-founder, Classplus: “It is very satisfying to see the hard work put in by Option Designs. They were able to capture the emotions perfectly in the earlier ad and we hope this ad proves to be a success too. We look forward to serving more educators in the internet age of today and help them build their online presence with support from our latest campaign.”
Added Japneet Singh, Campaign Head and CEO – Option Designs: “After the success of the emotional route with the previous film where Dada empowers Mrs. Bannerjee with a new identity as a teacher, we decided to go with a comical route. With this film, we showcased the benefits of adopting a remote teaching model through Classplus and how it can unlock limitless growth for the educators. The film explores humor and wit with a Talismanic Avatar, Mentor Dada, who inspires India’s educators to evolve and digitally manage their coaching and tuition setups with ease.”
Option Designs has announced the launch of a new business vertical “FRWD” that aims to strategise the ecommerce platform of the brands and also ensure the authenticity of information provided at the platform pertaining to any product and service.
Said Rahul Gandhi, Co-founder of Option Designs: “Given that the ecommerce market is very competitive, where the small and medium sellers keep struggling to meet their ends, we decided to provide solutions to the brands with our services. All the complex intricacies like reconciliation process to payment, digital marketing, SEO, etc., to create brand visibility and ultimately push up their sales will be taken care by us.”
Option Designs has been appointed the 360 degree branding, advertising and digital marketing mandate for Bluebird Pure. Bluebird, a company known for its trust in making voltage stabilizers, has recently entered into the healthcare product segment with its range of Water Purifiers, Water Softeners and Air Purifiers under the name of Bluebird Pure.
As a part of the mandate, Option Designs will be responsible to create and manage the creative campaigns and brand strategies for Bluebird Pure while working closely on both ATL and BTL marketing collaterals. As the agency on board, Option Designs will also build and implement a 360-degree advertisement campaign with ace Bollywood and Hollywood actor Anil Kapoor who has been roped in as the brand ambassador by Bluebird Pure.
Aditya Mittal
Expressing his expectation from the agency, Aditya Mittal, Founder, Bluebird Pure said, “We chose Option Designs because of their keen understanding of Bluebird’s business needs, additionally their passionate, irresistible energy and unconventional creative approach is noble.†He further added that, “Association with Option Designs will create a better and stronger brand positioning via innovative solutions and in turn will give mileage to the brand in reaching to its target customers.â€
Japneet Singh
Japneet Singh, M.D & CCO, Option Designs, said, “It is an honor to work on Bluebird. We as an agency are excited with an opportunity to work in the healthcare segment as it has a lot of scope in terms of creativity, communication and also in terms of building the brand as a trustworthy and reliable brand for purity. It will be quite interesting to work in this industry as there is a lot, which has not been covered yet by the advertisers. Through our strategic advertising campaigns we will try to bring out some clutter breaking advertising in this segment”
Ad agency Option Designs has bagged the creative duties for Trak N Tell. Trak N Tell is a telematics solution provider and vehicle tracking device manufacturer which has introduced in India advanced telematics technology.
As a part of the mandate, Option Design will be responsible for managing the creative and digital media planning activities for Trak N Tell and build a strong online brand. The agency will be working closely with the team at Trak N Tell to build and implement creative campaigns and innovative brand strategies for offline and online media as well as in the ATL and BTL marketing collaterals.
Pranshu Gupta
Pranshu Gupta, Founder and CEO Trak N Tell said, “We chose Option Designs because of their keen understanding of Trak N Tell’s business needs, additionally their passionate, irresistible energy and unconventional creative approach is noble. It’s a partnership of two companies with tremendous potential, and we are excited about the work to come. We believe that further with our association with them, Option Designs will create a better and stronger brand positioning via innovative solutions for both online and off line medium.”
Japneet Singh
On winning the account, Japneet Singh, M.D & CCO, Option Designs, said, “It’s an honor to work on Trak n Tell. We wish to see it as a blank canvas and a focused vision means that there is great scope for innovation, both in communication and in other aspects of brand building. We are also very excited to work for their online communication platform as it makes sense and generates harmony in communications.â€
