MxMIndia

Tag: Optiminastic Media

  • With 4Dots Production…

    Optiminastic forays into entertainment

    By Our Staff

     

    Digital marketing agency Optiminastic Media has announced the launch of 4Dots Production, am OTT production house. 4Dots Production will work closely with OTT, digital and social media platforms to Web Shows for millennials.

     

    Said Akshae Golekar, Founder aof Optiminastic Media: “Over the last four years, Optiminastic Media has had an interesting journey dotted with many milestones across the internet marketing industry. The OTT sector in India and globally is filled with opportunities and keeping this in mind, and with the intent of becoming a significant part of this sector, we have launched 4Dots Production as a production house that will innovate, design and create shows specifically for OTT and digital platforms. There currently is a dearth of production houses that create such content and we believe that with the right partners by our side, we can bridge this gap. We have partnered with some of the industry’s most talented people and will work closely with them as we embark on this new journey.”

     

    For its maiden project, 4Dots Production has partnered with director Arbaaz Afzal, DOP Nawaraj Thapa, Executive Producer Ganesh Kharal, Associate Director Aradhya Mahashilkar, and Writer Siddharth Goyel.

     

  • To simplify the growing business of influencer marketing

    Optiminastic Media launches digital influencer marketing platform

    By Our Staff

     

    Digital marketing agency Optiminastic Media has announced the launch of Click2Collab, a tech-based influencer marketing platform. Click2Collab will help brands and agencies design, curate and customise campaigns as per their needs and requirements with the platforms network of verified influencers. By introducing an end to end solution, Click2Collab aims to simplify the growing business of influencer marketing in India.

     

    Speaking on launching a first of its kind platform in India, Akshae Golekar, Co-founder at Optiminastic Media said: “Optiminastic was one of the earliest players to venture into influencer marketing in India. As influencer marketing  in India. As influencer marketing continues to grow and evolve in India it also continues to get more complex and time-consuming. Click2Collab is a platform that is built to ease, simplify and bring efficiency to this evolving business. The platform is multifaceted wherein it allows influencers to on-board themselves and become more easily available and accessible, brands with easy discoverability of the right influencer for their campaign as well as agencies to streamline their business.”