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Tag: Oppo India

  • Encouraging people to 'Light Up New Beginnings'

    Oppo launches Diwali film

    By Our Staff

     

    Celebrating the spirit of new beginnings, Oppo, the consumer electronics and mobile communications company, has announced the launch of its new Diwali campaign that urges people to spread joy, cheer and optimism this festive season. Directed by Bharat Sikka, the film is all about being optimistic, brave and rejoicing the little joys of life, such as meeting friends and celebrating with family. The film beautifully captures the emotions and emphasises on the fact that there is always light at the end of the tunnel and this Diwali is all about caring, sharing and giving.

     

    Commenting on the Diwali film launch, Damyant Singh Khanoria, Chief Marketing Officer – Oppo India, said: “The year gone by was challenging for everyone. It has made us more empathetic and thoughtful about who we are and what we hold dear. With Diwali around the corner, we at OPPO wanted to celebrate the human spirit with a message of optimism and hope. Here’s wishing everyone a happy Diwali and hoping we all ‘light up new beginnings’ in the New Year.”

     

  • To showcase its latest achievements

    Oppo launches campaign ahead of I-Day

    By Our Staff

     

    Chinese smartphone major Oppo has announced the launch of its ‘ChargeUp’ campaign that showcases its latest tech measures.

     

    Speaking about Oppo’s Independence Day ‘Charge Up campaign, Damyant Singh Khanoria, Chief Marketing Officer, Oppo India said, “Oppo is renowned as the global leader in Charging and Battery technologies. As of June 30, 2021, Oppo has already applied for over 3,000 patents related to fast charge technology and we continue to explore how we can bring meaningful innovations to our consumers. The ‘Charge Up’ campaign is an opportunity for our consumers to get their favourite OPPO Reno6 Pro 5G or F19 series smartphones.”

     

  • The integrated campaign is already live across TV and digital platforms

    Oppo ropes in Ranbir Kapoor & Katrina Kaif for Reno campaign

    By A Campaign

     

    Oppo India has announced Bollywood actor Ranbir Kapoor, Katrina Kaif and Badshah as brand ambassadors for its Reno series.

     

    Speaking on the association, Sumit Walia, VP, Product and Marketing, Oppo India said: “At Oppo, we have always aspired to bring distinctive and innovative offerings for our customers. With the Reno series, we have taken our innovations a notch above with a brand-new product concept, design philosophy, and a communication model which is tailor-made for youthful consumers.  Just like Oppo, these celebrities too have pushed their creative realms to delight and surprise their audience. As we pave the future growth strategy of Oppo in India, we are confident that this association will further help us strengthen the positioning of the Reno series in the Indian smartphone market.”

     

     

  • Plans to bolster its localisation efforts for bringing meaningful innovation for Indian consumers

    Oppo appoints Sumit Walia as Vice President, Product & Marketing

    By A Correspondent

     

    Sumit Walia

    Mobile major Oppo has appointed Sumit Walia as Vice President, Product and Marketing to further strengthen its product offering and establish a stronger connect with Indian consumers.  Wadhwa will spearhead the localisation efforts in Product & Marketing at Oppo India.

     

    Speaking on the appointment, Charles Wong, CEO, Oppo India and President, Oppo South Asia said, “In line with Oppo India’s localisation approach, we are happy to have Sumit Walia on-board with us. At Oppo, we are committed to bringing meaningful innovation to Indian consumers and Sumit will be working alongside our local R&D centre in Hyderabad to introduce not only cutting-edge technology but also new experiences customized for Indian consumers.  Sumit’s appointment comes at a critical juncture as we enter the sixth year of our operations in India & plan to expand our product offerings across all price points. India is one of our key markets, we believe that Sumit will play an instrumental role in strengthening our brand in the coming years. We extend a warm welcome and congratulate him on his new role.”

     

    Commenting on his new role, Walia added: “I am delighted to join the Oppo family especially when the brand is experiencing such a phenomenal transformation. The opportunity that lies ahead is incredibly exhilarating and I look forward to working with the team to take Oppo to new heights. Focusing on consumer engagement, the aim will be to bring localised insights across product and marketing portfolio to achieve our goal.”

     

     

  • Brand ambassadors Deepika Padukone and Sidharth Malhotra, showcase Oppo F9 Pro's supremely long-lasting battery

    Mullen Lintas conceives new film for Oppo F9 Pro

    By A Correspondent

     

    Oppo has officially launched its latest smartphone – Oppo F9 Pro – in the Indian market. To power the launch of this smartphone, Mullen Lintas Delhi has conceived the communication for the same.

     

    The campaign idea hinges on a common life situation – staring at a phone that shows just one red line of charge, barely keeping the phone on and an urgent call needs to be made. The film captures this simple life observation, highlights the safety of women utilizing the brand ambassadors, Deepika Padukone and Sidharth Malhotra, to showcase Oppo F9 Pro’s supremely long-lasting battery.

     

    Commenting on the new TVC, Will Yang, Brand Director, Oppo India, said: “Oppo has always given utmost attention to consumer feedback. This time around our consumers wanted a phone that could last a long duration and enable them to live their life on their own terms without being dependent on their phone battery. This new TVC featuring our brand ambassadors portrays the same sentiment. It takes cues from the current situations consumers might find themselves in and highlights how the VOOC Flash Charge Technology of Oppo F9 Pro enables them to be connected always, even on the go. We believe that Mullen Lintas has fabulously woven a great story that will help us reach out to our audience and help them realise how the Oppo F9 Pro will empower them.”

     

    Added Amer Jaleel, Chairman & Chief Creative Officer, Mullen Lintas: “As a generation, we are always on the move. And always on the phone. This is an interesting mismatch in our lives and that’s where F9 Pro has an important role to play. You only have to charge it for five minutes and you can chat for hours. It’s a very relevant innovation today. And that’s what the campaign intends to communicate. We’ve tried to capture this through a day in the life of a young lady and Deepika’s portrayal brings it beautifully alive.”

     

     

  • The film looks slick and young, with a catchy track that captures the multiple situations from a youngster’s life

    Dentsu Impact targets youth with its latest campaign for OPPO F7

    By A Correspondent

     

    Dentsu Impact has launched a new campaign for Oppo F7. Targeted at the youth, Oppo F7 comes loaded with features that help enhance the virtual lives of youngsters, which for today’s generation is actually their real life. The film mirrors this way of life of today’s generation, and shows how Oppo F7 is the perfect partner for them.

     

    Said Soumitra Karnik, Chief Creative Officer, Dentsu Impact: “Oppo is a brand for the youth and their phones are designed to answer the needs of this young generation. Our film is actually a reflection of this youth’s way of life – how they have embraced the virtual world and made it their own. Virtual is the new real for this generation – selfies, social media, filters, status updates – it’s all an integral part of life for them. This is their reality and they unapologetically accept that. Oppo phones come with features that help enhance this virtual life of the youngsters and the attempt of our film is to bring this to life.”

     

    Added Will Yang, Brand Director, OPPO India: “OPPO is a young and energetic brand which always mirrors the energy of youngsters. We have always tried to bring the best camera and selfie experience to our consumers and we believe that OPPO F7 will enable the youth to click natural selfies. The TVC takes cues from the current lifestyle trends of the youth, especially their love for clicking Selfies and highlights how much goes into taking that perfect Selfie. We hope that the TVC finds a connect with the youth and help them realize that their selfie expert lies within their OPPO F7.”

     

     

  • The show will air on weekdays at 10.30pm and on weekends at 9pm

    Colors to start Season 11 of Bigg Boss on Oct 1 on

    By A Correspondent

     

    The promos have been on air for a few weeks, the social media and television press have been talking about it for a while, and so there was no real surprise that Salman Khan continues as host of Season 11 of mega reality show Bigg Boss. The show launches on Colors on October 1. It will air at 10.30pm Monday through Friday and on weekends at 9pm.

     

    The show details – save the names of the inmates – were revealed to the media in makeshift hangar created at the Tarapore Garden society in the heart of the television software production district in North West Mumbai. The presser happening in a housing complex was in line with the neighbourhood theme of the season.

     

    Billing it as the biggest reality show on Indian television, Raj Nayak, COO, Viacom18 was excited with the launch and the continuing patronage of its sponsors – Appy Fix, Oppo phones and CP Plus security devices. “We are happy to strengthen our partnership with Parle Agro’s Appy Fizz and Oppo Camera Phones for this season as the presenting and powered by sponsors respectively,” he said.

     

    “Voting this year will happen exclusively through Voot,” Nayak said on the sidelines of the media unveiling, adding: “This year has been wonderful for Colors with unique propositions like India Banega Manch and Rising Star and another successful season of Khatron Ke Khiladi.”

     

    Meanwhile it was a big thumbs up from the sponsors of the show, and host Salman Khan in his inimitable style did his bit to boost the equity of the three present. Said Nadia Chauhan, Joint Managing Director and Chief Marketing Officer – Parle Agro: “Bigg Boss, as a property, only seems to be getting bigger and better with every season.  Our association has not only helped us to cement a significant market position but also to create several innovative brand propositions.” This is the second year Appy Fizz has been presenting sponsor of the show.

     

    Will Yang, Brand Director, Oppo India, “This is our fourth year with Bigg Boss P’owered By’ sponsorship. We have continued our association as the results have been tremendous and the recall amongst our target audience has been remarkable. We believe this year’s alliance will create more buzz and reach out to more audience which is Young and Fashionable as our brand”

     

    Talking about the security of the Bigg Boss house, Yogesh B Dutta, COO – CP PLUS added: “CP PLUS is excited to be an integral part of the Bigg Boss house by Intelligently securing the show this time. This is our third consecutive year of participation with the reality show. “

     

    On the innovations that the show has lined up this year, Manisha Sharma, Programming Head – Colors said: “After the success of the last season with a common man taking the crown, this season we are adding another layer to the theme by giving the housemates ‘padosis’ for company. There are quite a few exciting and innovative elements like an ‘aakhara’ and a ‘kalkothri’. Viewers will be thrilled to see the way these spaces are going to be used.  You will also see Salman Khan in a new avatar in terms of a host. For the first time ever Salman will move around in the Bigg Boss neighbourhood and will be staying alongside the contestants.”

     

    Commenting on the format of the show, Deepak Dhar, Managing Director & CEO, Endemol Shine India said, “Last season, we experimented with a new format and put the commoners and celebrities inside the Bigg Boss house, which created history. This season we will add another interesting spin to the drama with the introduction of a ‘Padosi’. The journey gets more fascinating this year when the contestants face unpredictable situations, which will add to the entertainment factor that the franchise is synonymous with.”

     

  • Close to 70% of the ad inventory has been sold with two months to go before the tournament for the first time in IPL history, said Sony Pictures Network president Rohit Gupta

    During IPL 9, adspend may race to Rs 1,200 crore

    By A Correspondent

     

    The controversies that have bedevilled the Indian Premier League don’t seem to have dented its value as an advertising property.

     

    Advertisers will likely spend a record Rs 1,200 crore during season nine of the T20 league that will be held in April and May, top media buyers said. That’s up a fifth from last year.

     

    Exclusive broadcast rights holder Sony Pictures Network, which will air the tournament on the Set Max, Sony Six and Sony ESPN channels, has increased the number of presenting sponsors to three from two for the first time. They are telecom services provider Vodafone, ecommerce platform Amazon and first-time advertiser Oppo.

     

    Chinese smartphone maker Oppo recently named actors Hrithik Roshan and Sonam Kapoor as brand ambassadors and is looking for big play during the league. With rival PepsiCo exiting, Coca-Cola is among the new names in the associate sponsorship list along with discount wallet FreeCharge, owned by ecommerce company Snapdeal.

     

    Close to 70% of the ad inventory has been sold with two months to go before the tournament for the first time in IPL history, said Sony Pictures Network president Rohit Gupta.

     

    “IPL is a risk-free investment for advertisers, as both ratings and reach have been consistently growing year on year,” he said. “We are expecting 20% growth in overall revenues. The unprecedented levels of interest are despite the T20 World Cup and a host of other cricket.”

     

    Advertiser interest in upcoming tournaments such as the World Cup and the Asia Cup hinges largely on India’s performance. “The controversies seem to have settled down, which is bringing in advertisers,” Gupta said.

     

    “The high-definition feed is also working out as an additional revenue stream for us. The IPL ad sales have come on the back of a 20%-plus viewership increase the tournament saw last year.” Besides Coca-Cola and FreeCharge, other associate sponsors include Ceat Tyres, Vimal Pan msMala and Tata Sky.

     

    Sony Pictures Network got Rs 1,000 crore from ad sales last year. According to two media buyers, sponsorship slots have risen to Rs 5.25 lakh from Rs 4.75 lakh last year. Spot rates are up to Rs 1.5 lakh for 10-second slots from Rs 1lakh in season eight. “This year is the year of sports,” said Nandini Dias, chief executive at media agency Lodestar UM.

     

    “With so much sports, including Olympics, one would think that this time budgets would be reallocated from IPL. But currently, the IPL has already closed eight sponsors. So, obviously the demand is high.”

     

    Spot buyers include Panasonic, LG, Microsoft and mobile phone makers Micromax and Intex. “Despite all the controversies around the IPL, I don’t think that from a consumer standpoint there is a problem of demand, so advertisers will be there,” said Vinit Karnik, business head at ESP Properties, a sports and entertainment consultancy of media management giant Group M.

     

    IPL suffered a setback in image and brand valuation with spot fixing and betting scandals that led to a Supreme Court-appointed panel banning two popular teams—Rajasthan Royals and Chennai Super Kings. Both teams were previous champions and CSK was led by India captain MS Dhoni. The IPL has added two new teams in their place—Pune and Rajkot, with Dhoni being acquired by the first.

     

    In October last year, PepsiCo ended its IPL title sponsorship two years ahead of its five-year term because of “concerns about ethics in the IPL tournament.” Chinese mobile phone maker Vivo has taken the title sponsorship for two years. FreeCharge plans to launch new forms of payment during IPL, COO Govind Rajan said.

     

    “The youth in the country are passionate about cricket and more so IPL and we see tremendous synergies for FreeCharge and IPL in this association,” he said. “The IPL is an opportunity to drive massive awareness.”

     

    Sky Li, president of Oppo India, said: “IPL is one of the most popular games for Indians. Oppo has also become the global official partner of ICC (International Cricket Council), which shows we are devoted to a lot of cricket.”

     

    Source:The Economic Times

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