MxMIndia

Tag: Open Strategy and Design

  • As Jury Chair for AV Cinema, TV, Digital OTT Category, Video Craft, and Out of Home and Ambient category respectively

    P G Aditiya, Guneet Monga & Mangesh Rane also Jury Chairs for Abby 2023

    By Our Staff

     

    P G Aditiya, co-founder and CCO of Talented, Guneet Monga, Founder of Sikhya Entertainment and Mangesh Rane, Founder and Creative Director, Open Strategy and Design, join as Jury Chair for AV Cinema, TV, Digital OTT Category, Video Craft, and Out of Home and Ambient category respectively, at the Abby One Show Awards 2023.

     

    Said Aditiya: “I am thrilled to watch, critique and recognise the best work from film which is such a team sport with an equally incredible team of jurors at this year’s Abby One Show awards.”

     

    Added Monga: “I am happy to be associated with Abby One Show Awards Jury of Video Craft. I am sure with so much talent in India we can hope to raise the bar of excellence.”

     

    Said Rane: “Abby is a grand celebration of not just what we have done, but what we want to become.”

     

  •  The agency has been tngaged to chart out brand strategy to reflect Jiva’s ethos and outlook

    Open Strategy & Design to rebrand Jiva Ayurveda

    By A Correspondent

     

    Open Strategy and Design, India’s most awarded design agency in the last three years, has bagged the brand strategy and design mandate for Jiva Ayurveda, the Ayurvedic healthcare organisation, established in 1992. Through the engagement, Open will support Jiva Ayurveda in charting out its brand strategy and rebrand Jiva and its sub-brands to reflect its ethos and outlook.

     

    Commenting on the engagement with Open, Dr Partap Chauhan, Director, Jiva Ayurveda, said: “The future of Ayurveda will be paved by rationale and authentic principles rather than wizardry and miracle cure. Jiva’s unique strengths, scientific approach and robust practice makes it one of the leading contributors of Ayurvedic practice, in India and abroad. We are confident that Open’s expertise in innovation, design-led thinking and multi-disciplinary team will help us strengthen our credibility amongst our stakeholders.”

     

    Added Puneet Pandey, Strategy Head and Managing Partner, Open Strategy & Design: “Ayurveda is a category that is more relevant today than ever before as health and well-being becomes a priority. Jiva has taken an uncompromising route to build a modern medical practice of this authentic Indian science. We are happy to partner with the esteemed brand to support them in reflecting its purpose and expertise amidst the category clutter. Through the engagement, we hope to curate a sharper brand strategy that can lead Jiva to the next wave of growth.”