By A Correspondent
Amit Sarkar, Ex India Head of WPP’s OOH Agency Kinetic, has launched Nomad, a full service specialist agency which will primarily focus on Out of Home with integrated offering platforms including Mobile, Digital, Data, Content & Creative Consultancy.
Sarkar was heading the India Operations for Kinetic and significantly contributed to the brand’s several growth initiatives. “Kinetic was a great experience, a fiercely challenging but satisfactory tenure & am happy to have driven many positive changes in India, for the global player…. its time to run an independent venture from here on,†adds Sarkar.
“The strength of Nomad comes from the skill pool brought in by individuals with extensive work in full service media agencies, OOH, digital services and also technology boutiques. It has its financials and business plan in place and will operate with an office network across key metros, to start with,†said Sarkar.
Amit Sarkar has over 18 years of professional experience in the media industry and has worked for The Daily (Morning Tabloid,), Mumbai, Sahara India Television, Madison Out Of Home, Posterscope, Clear Channel, and Portland Outdoor. His last stint was for 8 years with WPP’s OOH specialist Agency – Kinetic in various capacities as their GM, National Director & Country Head. Kinetic under his leadership has achieved the market leader position in 2014 & integrated Bates Wall Street (another WPP OOH company) under the Kinetic umbrella.