MxMIndia

Tag: Onsurity

  • To expand healthcare benefits

    Asleen Madhok joins Onsurity to head comms

    By Our Staff

     

    Asleen-Madhok
    Asleen-Madhok

    Onsurity, the tech-led monthly subscription-based employee health benefits platform, has onboarded Asleen Madhok to head its Public Relations and Corporate Communications wing. In previous roles, she has worked with Adfactors, Alibaba and Satin Creditcare Network.

     

    Said Samar Kagalwalla, Head of Marketing & Growth, Onsurity: “We are on mission to serve Healthcare for all especially SMEs and start-ups. Asleen comes with a firm grip on the industry nuances while being in-tuned with all new developments. Our leadership team has been further strengthened with her presence as we are at an exciting juncture of our growth story and strongly believe that communication is one of the key drivers in establishing a brand’s stature.”

     

    On her new role, Madhok commented: “I am intrigued to put my expertise in a cause of expanding the healthcare benefits to millions at an affordable cost. The healthcare sphere is on the cusp of a digital transformation, and I look forward to lead the communication mandate for a brand like Onsurity which is rewriting the rules of providing affordable healthcare benefits and working towards social security for gig workers.”

    Intrigued?!

     

  • Focuses on affordable healthcare for SME work-family

    Onsurity launches brand campaign

    By Our Staff

     

    Onsurity, a monthly subscription-based employee health benefits platform, has launched its first digital campaign that focuses on the ‘#GiftOfSurity’ for SME work families. The campaign demonstrates that expansion of health benefits is a vital step for SME and start-ups to pave the way in India’s effort to achieve Universal Health Coverage.

     

    Commenting on the campaign, Samar Kagalwalla, Head Growth & Marketing, Onsurity said: “We believe our colleagues are like family…a ‘work family’, the GiftOfSurity campaign has captured various perspectives and stories that further strengthen the sense of building trust around healthcare benefits to employees. With our vision of “Healthcare for All” we aim to enable and empower 330 mn SME workforce which contributes almost 29% of India’s GDP.”