MxMIndia

Tag: Only Much Louder

  • Vizeum has announced their appointment as the media AoR for OML Entertainment Pvt Ltd – a music, live events and youth media company in India

    Vizeum bags OML Entertainment’s media AOR

    By A Correspondent

     

    Vizeum has announced their appointment as the media AoR for OML Entertainment Pvt Ltd – a music, live events and youth media company in India.

     

    Only Much Louder (OML) plays at the intersection of three elements – alternative culture, youth and brands. It focuses on reaching the youth market in India through high quality entertainment properties including music festivals, television and web-based content.

     

    Confirming the appointment of Vizeum, Vijay Nair, CEO, OML Entertainment, said, “One of our key goals is to effectively disseminate communication about our properties to our target audiences. We don’t believe in advertising for the sake of advertising and our partnership with Vizeum is aimed at designing and deploying communication through clutter-breaking, high-impact formats.”

     

    Commenting on the win, S Yesudas, Managing Director – Indian Subcontinent, Vizeum said, “We have been investing our energies and resources behind turning our clients as our ambassadors by delivering tangible contributions to their business growth. And it gives immense satisfaction to know that it is paying back for us in terms of our clients referring us to others. This is another referral business, and will be handled out of our Mumbai office.”

     

  • After one and a half years, Keith Alphonso has quit UTV. He was business head of Bindass, the youth channel from the UTV stable

    Keith Alphonso quits UTV, joins OML as Revenue Head

    By Meghna Sharma

     

    Keith Alphonso

    After one and a half years, Keith Alphonso has left UTV. He was business head of Bindass, the youth channel from the UTV stable which was recently acquired by Walt Disney, and was in charge of rebranding the channel in a bid to keep pace with the ever-changing outlook of its core audience set.

     

    Confirming the news to MxMIndia, Mr Alphonso said, “Yes, I have quit UTV and joined OML as Head of Revenue.”

     

    In his new role at Only Much Louder (OML), a company which focuses on reaching the youth market in India through high quality entertainment properties including music festivals, television and web-based content, Mr Alphonso will be creating more branding properties. “I have mastered the art of creating ‘branded content’ from my previous work experiences. So, will be in-charge of handling similar profile at OML too. The only difference being that here it will be across platforms – television, live events, web etc.”

     

    Prior to UTV, Mr Alphonso has worked with Zoom Television, MTV and Times of India in a career spanning almost 17 years.