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Tag: One Source

  • To drive its public relations mandate

    Pocket FM partners with One Source

    Integrated marketing consultancy One Source has partnered with audio series platform Pocket FM for its public relations mandate.

    Regarding the partnership, Rahul Nag, Director – Communications and Partnerships, Pocket FM, said: “One Source impressed us with their focus on driving business impact and their commitment to partnering with brands. As we pioneered a new entertainment category globally with audio series, it was crucial to find partners who share our vision and align with our strategic approach. One Source proved to be the perfect fit, understanding our goals and aligning seamlessly with our strategy.”

    Added Sandeep Rao, Co–founder and Co-Chief Executive Officer, One Source: “This collaboration is a testament to the business impact work we have delivered with partners across the globe. Our focus as a consultancy has always been on growing our partners’ businesses, thereon growing ours. We are excited to collaborate with Pocket FM in the next phase of our mutual growth and build a category which is poised to disrupt the future of global entertainment.”

  • … to grow the firm’s bottom line across fundamentals and sentiment

    One Source bags Appstrail Technology mandate

    Integrated marketing consultancy One Source has announced that it has won the corporate communication mandate for Appstrail Technology, a digital transformation firm focused on accelerating complex and lengthy transformation journeys of businesses.  For One Source, this mandate will be spearheaded by the Lead Counsel on the account, Kopal Gupta, and her team, reporting to the Co-Lead for Corporate Communication, Debaman Guin.

    Said Shomil Shetty Co-Founder, Head of Business, Sales & Strategy, Appstrail Technology: “In today’s fast-paced digital landscape, effective communication is paramount. At Appstrail, we are dedicated to guiding businesses through their digital transformation journey with precision and clarity. Partnering with One Source aligns perfectly with our commitment to delivering comprehensive solutions and sharing our success stories with a broader audience. We believe that One Source’s expertise in integrated marketing and brand building will amplify our market leadership, enabling us to reach and inspire enterprises nationwide with our unique solutions and approach”.

    Added Sandeep Rao, Co–Founder and Co-Chief Executive Officer, One Source: “We are excited to partner with Appstrail Technology. They are at the forefront of digital transformation, representing the cutting edge of innovation in today’s market. Together, we aim to bring out the essence of Appstrail’s transformative journey, ensuring that their strong narrative resonates with the right audience at the right time.”

  • To spearhead and build comprehensive communication strategies

    One Source bags mandate for Vitraya Technologies

    Integrated marketing consultancy, One Source, has bagged the corporate communication mandate for Vitraya Technologies, an insurtech company.

    Said Avdhesh Sharma, India-President at Vitraya Technologies: “Our vision at Vitraya Technologies is to redefine and transform the healthcare claim settlement process. By providing seamless, accurate, and fast settlement systems, we enhance the experience of the entire healthcare ecosystem and bring tangible value to our clients, setting new standards in the industry. We want to partner with a firm which is equally invested in our brand, and One Source was the clear winner.”

    Added Sandeep Rao, Co-founder and Co-Chief Executive Officer, One Source: ” By aligning our efforts with Vitraya Technologies’ mission to enhance efficiency, trust, and value in the healthcare system, we are confident in our ability to foster mutual growth and success.”

  • Mandate will cover corporate communication

    Juniper Green Energy partners One Source

    Juniper Green Energy, a renewable energy power producer, has partnered with One Source. The mandate will cover corporate communication for Juniper Green Energy.

    Said Indranil Roy Choudhuri, Head of Corporate Communications, Juniper Green Energy: “We are delighted to partner with One Source as we embark on our journey to amplify awareness about renewable energy solutions and our commitment to sustainability. Their proven track record in delivering impactful communication strategies aligned perfectly with our vision to create a greener, more sustainable future.”

    Added Sandeep Rao, Co-Founder and Chief Operating Officer, One Source: “Our focus as a consultancy is on growing our clients’ businesses and we see partners’ business objectives as our own. We are excited to collaborate with Juniper Green Energy and are eager to craft compelling narratives that resonate with audiences and drive meaningful change. We are committed to help elevate Juniper Green Energy’s brand and champion the cause of sustainability.”

  • Mandate to include corporate communications, brand building

    One Source partners with Flipcarbon

    By Our Staff

     

    Flipcarbon, a full-stack consulting firm, has partnered with PR firm One Source. Said Prabhash Nirbhay, Founder, Flipcarbon: “In today’s highly dense information age, effective communication is key. At Flipcarbon, our DNA is to work from strategy to implementation, and we wanted to work with a partner who shares the same DNA. We are excited to join forces with One Source and take our unique solutions and approach to enterprises across the country. We believe that One Source’s expertise in integrated marketing and brand building will further amplify our outreach, allowing us to share our success stories and insights with a broader audience.”

     

    Added Sandeep Rao, CEO & Co-founder, One Source: “We are excited to partner with Flipcarbon. They are at the cusp of innovation and are truly representative of Bharat’s transformational journey. They have an extremely strong narrative, and we want to bring that out to the market through our unique communication and marketing approach. It is important to say the right thing, to the right person at the right time, and this mindset is crucial for delivering compelling narratives and building true reputation for brands.”

     

  • The announcement comes on the back of One Source bolstering their leadership team earlier this month

    One Source onboards a Head of Culture

    By Our Staff

     

    Marketing services and PR consultancy One Source has announced the appointment Vyshak Das as Head of Culture, in its  “efforts to build a dynamic workplace environment”. The announcement comes on the back of One Source bolstering their leadership team earlier this month (a report which MxM missed carrying).

     

    In his role leading the culture practice in conjunction with Lead – Human Asset Management, Pragya Budhiraja, Das will help redefine the workplace ecosystem at One Source. His experience in the past with leading technology services providers across Chennai and Bangalore places Vyshak uniquely in a position of understanding the people requirements of high growth organisations.

     

    “When one grows 100% year on year for half a decade, one thinks of how to maintain and outperform that while completing a decade of high growth-low attrition. Whether it be mandatory block leaves every six months, an annual nine-day companywide vacation that we coined Happy People Work Harder, our ‘Purple Squirrel’ talent onboarding philosophy, or 14-day off-sites to break the monotony of COVID-driven screen gazing, bringing a Head of Culture on board was the natural progression in placing our people at the heart of all we do”, said Srishty Chawla, Co-founder of One Source, to which Budhiraja added: “People and partners define successful workplaces, and at One Source, we felt our biggest asset, our people, deserve as much focus as our partners, our clientele. Vyshak will drive a bottom-up listener’s approach, a paradigm we are defining for the marketing and consulting industry”.

     

  • For their UAE launch and expansion

    FuelBuddy partners with One Source

    By Our Staff

     

    FuelBuddy, doorstep fuel delivery startup, has partnered with integrated marketing business impact consultancy, One Source, for their UAE launch and expansion. The partnership will include digital marketing, content marketing, performing marketing, and creative duties for FuelBuddy’s UAE business.

     

    Founded in 2016 by Gautam Malhotra, Adnan Kidwai, and Divij Talwar, FuelBuddy has emerged as a pioneer in the energy distribution industry, offering innovative IoT and Cloud-enabled solutions for fuel storage and dispensing. Through its products such as Smart Tank, Diesel on Tap, FuelBuddy Vault, and BuddyCan, the brand is committed to digitising and democratising energy distribution across the globe, starting with India and the UAE.

     

    The partnership will be led for One Source by Senior Consultant, Akanksha Srivastava, supported by the national team, at One Source.

     

    Opining on the partnership Divij Talwar, Co-founder and Chief Strategy Officer, FuelBuddy said, “With the fuel mobility market emerging at the pace that it is, we’ve already pioneered the market in India. With our global expansion plans, we were looking at partners who would help create business impact for us in a new market. The kind of experience we’ve had with One Source in India makes us believe they’re just the right partner for us towards achieving business goals via marketing.”

     

    Srishty Chawla, Co-founder, One Source added: “Winning this remit is a testament to the kind of business impact work we do with our partners in India. One Source has grown its integrated marketing remits by 100% YoY, and now, we are expanding our presence across key growth regions such as the UAE. We are excited to work with FuelBuddy in the next phase of mutual growth and we will continue delivering exceptional business impact work to our partners.”

     

  • Remit spans creative and integrated marketing duties across paid, earned, shared, and owned platforms

    Upsparks partners One Source

    By Our Staff

     

    Bengaluru-based early-stage VC firm Upsparks has mandate One Source for its integrated marketing services activity.

     

    Said Mohamad Faraz, Founding Partner, Upsparks: “We were looking for a partner who could help drive creativity and communication for us cross-platform. The reason One Source resonated is because of some exceptional work we got to know they do with other players in the venture capital, wealth management, and allied spaces which cater to finding the round peg for the round hole. At Upsparks, we were looking for someone to drive quality, not just tick-in-the-box players. Thence, One Source”.

     

    Added Srishty Chawla, Co-founder, One Source: “Over the last four years, we have realised the harmony of working with brands who think of marketing as a revenue center. Upsparks and One Source connected so well, because both brands share the ethos of growing partners and alongside”, to which added Kishor Barua, Country Lead – Corporate Communication, One Source, “Not thinking digital marketing, content marketing, or public relations as standalone disciplines has helped us in our burning desire of working with leaders such as Upsparks. We hope to work together for many years to come!”.

     

  • To amplify corporate reputation management and stakeholder outreach

    Colive teams up with One Source

    By Our Staff

    Coliving homes provider Colive has announced its partnership with integrated marketing consultancy, One Source. The partnership will involve investor relations, consumer outreach, content marketing and partner engagement across both online and offline platforms for Colive.

    Said Suresh Rangarajan, Founder and CEO, Colive: “When I look for partners for Colive, I look for people who understand the power of what vision and passion can do. Someone who understands that India has severe housing issues, and that the only future of these challenges, is a solution called COLIVING. We needed a partner who could think business impact, not just sell it. I know One Source will prove to be the partners we have long waited for”.

    Added Sandeep Rao, CEO, One Source: “We have signed on more than ~40 clients last fiscal, more than 90% referral business. Satisfaction for us is when our work leads to an improved bottom line for our clientele. These are the clientele who say – Go to One Source. They are revenue generators”, adding “It is this credo we took to Colive, finding harmony in the thought of marketing being a driver of business change, not a tool to pander to vanity. We intend to grow alongside Colive for many years to come”.

     

     

  • Mandate to involve content marketing, digital marketing and corporate reputation management

    Fintech startup Valyu.ai signs One Source

    By A Correspondent

     

    Fintech startup Valyu.ai, which focuses on the blue ocean Indian market for accrued advanced salaries, has announced that it has signed on integrated marketing business impact consultancy, One Source. Involving investor relations, corporate reputation counsel, digital marketing efforts as well as consumer outreach across PESO media, the remit will be focused on building salience for the brand across stakeholder groups.

     

    Commenting on the partnership, Rashoo Kame, Co-founder, Valyu.ai said: “We realised the impact of the liquidity crunch not only in number terms, but by the mental health quotient of the country, and came up with the idea of Valyu.ai. We therefore wanted a partner who understood what we stood for, and in that, we found One Source, who understand the heart of the problem, as well as the mind”. Adding to that, Gaurav Kumar, Co-founder, Valyu.ai said, “They live up to the promise they made on the first day we connected – #OneTeam. Over the last two decades our team has worked with several partners. The ability to live a credo is special, and we find the team at One Source embodying that”.

     

    Added Srishty Chawla, Founding Partner, One Source: “Where I believe Valyu.ai and One Source clicked is the promise to our partners, our customers, our clientele, of dealing in business numbers, not delivery numbers. Valyu.ai’s intent to bring about change was clear from the word go, and we intend to fully honour the promise of change we have made to them – making marketing a revenue centre for the brand”.