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Tag: One Show 2024

  • The One Show 2024 releases various rankings

    Leo Burnett Mumbai figures in One Show APAC Top 10

    Based on point totals for wins in The One Show 2024 announced last week during Creative Week in New York, Dentsu Inc. Tokyo is APAC Agency of the Year and #9 globally in The One Show 2024 Global Creative Rankings.

    The Top 10 agencies in APAC are as follows:

    The One Show 2024 Asia Pacific Agency Rankings

    Dentsu Inc. Tokyo

    The Monkeys Sydney

    VML Australia Melbourne

    M&C Saatchi Sydney

    TBWA\Hakuhodo Inc. Tokyo

    KMCgroup Tokyo

    Leo Burnett India Mumbai

    SIX Inc. Tokyo

    Leo Burnett Taiwan Taipei

    10.VML Singapore

    Other One Show 2024 APAC rankings leaders include:

    APAC Independent Agency: Howatson+Company Sydney

    APAC Production Company: Airbag Sydney/Melbourne

    APAC Design Firm: T-Change Design Studio Nanjing

    Globally, FCB New York is the world’s top-ranked agency this year, with Rethink Toronto coming in as the leading independent agency.

    Highlights of The One Show 2024 Global Creative Rankings are as follows (click the category links to view the full list for each):

    Agency Rankings

      1. FCB New York
      2. Rethink Toronto
      3. McCann New York
      4. Marcel Paris
      5. TBWA\Media Arts Lab Los Angeles
      6. FCB Chicago
      7. Ogilvy PR New York, Publicis Conseil Paris (tie)
      8. Dentsu Inc. Tokyo
      9. FCB Canada Toronto

    Agency Network Rankings

    1. FCB Global
    2. Ogilvy Group
    3. McCann Worldgroup

    Agency Holding Company Rankings

    1. Interpublic Group
    2. WPP
    3. Publicis Groupe

    Highest Ranked Work

    1. “Dreamcaster” by FCB New York with 456 Studios New York for AB InBev, Michelob ULTRA
    2. “WoMen’s Football” by Marcel Paris with Les Artisans du Film Paris and Prodigious Paris for Orange
    3. “ADLaM” by McCann New York for Microsoft
  • Digital, Technology Health & Sustainable Development

    Abby Awards adds new categories in 2024

    ABBY Awards powered by One Show in 2024 continues to stay connected with global festivals like The One Show, Cannes, and ADFEST by adding categories that are trending in the world.

    Introduction of Best Use of AI sub-category, keeping in mind the trending subject of the year, has been added in both Digital and Technology Verticals.

    Copywriting for web and digital craft has been added in Still Digital and Digital Verticals.

    With the growth in Health and Wellness communication, a new vertical called Health has been added this year with sub-categories like OTC Oral Medicines, OTC Products, Nutraceuticals among others. A new specialist agency award being introduced is Health Specialist of the Year for the best performance by a company in this vertical.

    Red Abby has introduced Sustainable Development and Meaningful Practices to cover Climate Action, and Responsible Consumption.

    Green Abby which covers planet conservation has added Life on Land to cover protection of forests and prevention of ecological destruction.

    Commenting on the new categories, Ajay Kakar, Chairman of the ABBY Awards powered by One Show 2024, said: “The world around us is changing by the day, and the Abby awards are at the forefront of reflecting these changes. And this year is no exception. Be it in or within categories like Digital, Mobile and Technology. Or the introduction of a Health category. Every year we start the Abby journey by first engaging with the industry stalwarts, informally, to listen to the changes, suggestions and asks. The changes in the categories that have been introduced this year are thanks to these rich engagements.”

    Dheeraj Sinha, Co-chair of ABBY Awards powered by One Show 2024, added: “Health is a growing business in communication and it is fitting to now have an entire vertical dedicated to it. Advertising with a purpose and a social message has now gathered steam and the Green Abby and Red Abby are adding sub-categories in Forest Conservation , Sustainable Development and Meaningful Practices.”