By Our Staff
Cipla has launched the next phase of its Tuffies campaign with a new song. The song has been sung and composed by Shankar Mahadevan and conceptualised with creative agency Atom Network advertising agency.
Speaking on the launch of the new song, Achin Gupta, CEO – One India Business at Cipla Ltd. said: “Music has always been an incredible medium of expression and at Cipla we have tremendous belief in its ability to inspire, motivate and unite. We’re excited to launch the ‘Dhan-ta-daa’ song specifically created for little Tuffies across the country and we’re especially excited to have collaborated with the talented Shankar Mahadevan to help us bring the spirit of ‘Tuffies’ alive.”