MxMIndia

Tag: One Digital Entertainment

  • Retains spot for 7th year as the largest individual food channel in India

    Chef Sanjeev Kapoor crosses the 1 million-subscriber mark on YouTube

    By A Correspondent

     

    Sanjeev Kapoor

    Chef Sanjeev Kapoor digital presence Sanjeev Kapoor Khazana has crossed the million-subscriber mark, and for the seventh year running retains the much coveted top spot on the Indian YouTube channel charts.

     

    An early adopter of the digital space, Sanjeev Kapoor’s channel Sanjeev Kapoor Khazana currently hosts almost 6,000 videos. The channel has within the last year increased its subscriber base by twofold, and in its seventh year it still remains the most viewed individual channel in the food genre in all of India.

     

    On achieving this milestone, Kapoor says, “Television looks at engaging a large group of people at once and keeping in mind today’s scenario, it is very important to be active on social media/ the digital space. Interaction on the Internet is in real-time, making it faster and more personalised.”

     

    Commenting on his success, Gurpreet Singh, COO and Co-Founder of One Digital Entertainment which has orchestrated the effort, said, “Driving reach and viewership for online video has been a challenge for a lot of entities in this space but One Digital Entertainment has developed its own secret recipes to ensure we’re able to deliver each creator their due. We knew right from the start that Sanjeev Kapoor has what it takes to take the digital world by storm, and we are delighted to have partnered up with him on this journey.”

     

     

  • Micromax product integration in latest music video by singing sensation Manj Music &Raftaar featuring Amy Jackson

    Micromax partners One Digital Entertainment for its Canvas Fire range smartphones

    By A Correspondent

     

    Micromax Informatics announced its campaign for its recently launched Canvas Fire smartphone range. The campaign includes Micromax’s partnership with One Digital Entertainment for the product integration of the Canvas Fire range in the music video of the soundtrack ‘Lak Hilaade’ by Manj Musik and Raftaar, also featuring Amy Jackson. The campaign, along with the music video of the peppy soundtrack aims to establish the Fire range by Micromax as the ideal fit for music lovers with its compelling audio centric features like Auro 3D sound technology and front firing speakers.

     

    The music video seamlessly integrates Micromax’s Fire range and the official video posted on T-Series YouTube Channel has garnered over 10 million views within the first week of its release on September 1, 2016. The ‘Lak Hilade’ video that features leading celebrities, Bollywood personalities and artists has become a social media rage.

     

    Commenting on the partnership, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “Being a youth-centric brand, Micromax has always been focused on Movies, Music and Sports. Taking this ahead, we are proud to partner with One Digital Entertainment for our new campaign..”

     

    Commenting on the partnership, Gurpreet Singh Bhasin, COO and co-founder, One Digital Entertainment said, “The reward and reach this track has garnered proves our stand yet again. We are extremely happy to have partnered with Micromax who believed in this strategy of connecting with their audiences. The surround and integrated marketing plan that was mounted around the music video has helped amplify content reach on platforms beyond YouTube.Subtle integrations and strategic partnerships of this nature often unlock magical value that usually stays hidden. This is a win-win for all – creators, content, consumers and brands.”

     

  • One Digital's presence ranges from music, entertainment, lifestyle, food, comedy and more

    One Digital achieves new landmark in India

    By A Correspondent

     

    One Digital Entertainment recently crossed the 1200+ YouTube channels mark, further consolidating its position as the leading multi-channel network in the country. The company that started around three years ago today boasts of an undisputed 20 billion minutes of content that has been consumed on its network so far,

     

    One Digital’s presence ranges from music, entertainment, lifestyle, food, comedy and more. The company is also credited with identifying new talent and creating Internet sensations like Prajakta Koli, who has crossed 37,000 subscribers in less than 10 months on her channel Mostly Sane. The largest content network for YouTube in India and also distributes content across multiple other content publishers and partners. 2016 will also see One Digital foray into original web programming with a line-up of 12 different formats to be launched.

     

    Commenting on this success, COO and Co-founder of One Digital Entertainment, Gurpreet Singh said, “Driving reach & viewership for online video has been a challenge for a lot of entities in this space but One Digital Entertainment has developed its secret sauce to ensure we are able to deliver each creator their due. We are also humbled by the support and the talent of our creators and channels and only look to make this business more meaningful for them”.

     

  • Metigon will help the company in strategic positioning and image building for its bus brands in the country

    Metigon to handle PR mandate of JBM Auto, One Digital and JK Fenner

    By A Correspondent

     

    Metigon Enterprises, one of the fastest growing public relations and public affairs firms in India, has signed three new clients in automotive, digital and industrial engineering sectors.

     

    JBM group, the Delhi-based 7,000 crore plus makers of the ‘CityLife’ brand of Italian buses in India and the biggest supplier of auto components to almost every vehicle maker in India, has awarded its PR mandate to Metigon. The company is betting big on its bus business and believes it will be the next big leap forward for the Group. Metigon will help the company in strategic positioning and image building for its bus brands in the country. The account moves from Adfactors.

     

    One Digital Entertainment, India’s Leading Premium YouTube Multi Channel Network has awarded its PR mandate to Metigon. Once a heavily veiled company, One Digital Entertainment has evolved into being the only profitable digital company to successfully create multi-channel network business. Today, it helps create and discover amazing content on YouTube and other digital distribution/social network platforms by working with some of the finest artists and content creators. Metigon will be their first agency-on-record.

     

    Metigon has also signed up J.K. Fenner (India) Limited, a member of the JK Organization and a leading provider of mechanical power transmission and sealing solutions in India. The 85 year old organisation produces one the largest ranges of V-Belts, Oil seals, Moulded Rubber Components and Engineering Products for Industrial and Automotive mechanical power transmissions applications, catering to the steel, cement, coal, sugar, power, paper, textiles, food processing, agriculture and several other industries. Metigon will be JK Fenner’s first agency-on-record.

     

    “To end the year with three new clients is delightful, and goes on to reiterate that Metigon continues to be a boutique agency that focuses on delivering value across sectors,” said Aarif Malik, COO of Metigon Enterprises. “These win serve a testimony to our diversified teams who have always had an edge over large ‘network’ agencies who are unable to provide strategic inputs and flexibility clients look for.”

     

  • Metigon will help the company in strategic positioning and image building for its bus brands in the country

    Metigon to handle PR mandate of JBM Auto, One Digital and JK Fenner

    By A Correspondent

     

    Metigon Enterprises, one of the fastest growing public relations and public affairs firms in India, has signed three new clients in automotive, digital and industrial engineering sectors.

     

    JBM group, the Delhi-based 7,000 crore plus makers of the ‘CityLife’ brand of Italian buses in India and the biggest supplier of auto components to almost every vehicle maker in India, has awarded its PR mandate to Metigon. The company is betting big on its bus business and believes it will be the next big leap forward for the Group. Metigon will help the company in strategic positioning and image building for its bus brands in the country. The account moves from Adfactors.

     

    One Digital Entertainment, India’s Leading Premium YouTube Multi Channel Network has awarded its PR mandate to Metigon. Once a heavily veiled company, One Digital Entertainment has evolved into being the only profitable digital company to successfully create multi-channel network business. Today, it helps create and discover amazing content on YouTube and other digital distribution/social network platforms by working with some of the finest artists and content creators. Metigon will be their first agency-on-record.

     

    Metigon has also signed up J.K. Fenner (India) Limited, a member of the JK Organization and a leading provider of mechanical power transmission and sealing solutions in India. The 85 year old organisation produces one the largest ranges of V-Belts, Oil seals, Moulded Rubber Components and Engineering Products for Industrial and Automotive mechanical power transmissions applications, catering to the steel, cement, coal, sugar, power, paper, textiles, food processing, agriculture and several other industries. Metigon will be JK Fenner’s first agency-on-record.

     

    “To end the year with three new clients is delightful, and goes on to reiterate that Metigon continues to be a boutique agency that focuses on delivering value across sectors,” said Aarif Malik, COO of Metigon Enterprises. “These win serve a testimony to our diversified teams who have always had an edge over large ‘network’ agencies who are unable to provide strategic inputs and flexibility clients look for.”