MxMIndia

Tag: On Purpose

  • Kaushik Kashyap as the head of its business in the South

    On Purpose gets Kaushik Kashyap to head south ops

    By our Staff

     

    On Purpose, creative communications consultancy, appoints Kaushik Kashyap as the head of its business in the South. He will be responsible for leading the firm’s business in Bengaluru while also designing a roadmap for its expansion in other markets.

     

    On Purpose Founder and Managing Director, Girish Balachandran, said: “The market in Bengaluru is witnessing a growing need for subject matter expertise and strong PR counsel for clients in technology, climate action and social impact. We are also experiencing an increase in demand from our clients in Delhi and Mumbai wanting to tap into markets in the South. With our presence here for the last 3 years, we are well positioned to offer clients local insights with world-class counsel. Kaushik brings two decades of experience in journalism and communications that will allow us to offer clients more seasoned counsel and execution.”

     

  • On Purpose will deliver on strategic counsel and audience segmentation

    KPMG mandates On Purpose for ADB project

    By A Correspondent

     

    On Purpose has been signed on by KPMG in India for a two-year period, as part of a larger mandate from Asian Development Bank (ADB). As the communications agency, it has has been charged with implementing an integrated communications programme for consumer awareness and behavioural change for solar rooftop adoption across seven states/Union Territories.

     

    Said Girish Balachandran, Managing Partner, On Purpose: “Given our expertise in the clean energy sector, we are excited to once again help drive behavioural change by punching up the narrative on solar roof top adoption. We have recently bolstered our team strength with senior hires who will help us deliver on this pan-India integrated communications programme.”

     

     

  • The account will focus on creating awareness and addressing the issues of violence and discrimination against women

    On Purpose wins comms mandate of Breakthrough

    By A Correspondent

     

    On Purpose has been awarded the PR and Media mandate for Breakthrough. The account will focus on creating awareness and addressing the issues of violence and discrimination against women and girls which Breakthrough India, focuses on while leveraging their high recall campaigns at the national level/ grass-root level. To lead-manage the account, the agency has appointed senior communications professional, Kanika Sood who has extensive media experience.

     

    Said Priyanka Kher, Head-Media at Breakthrough: “We are excited to be working with On Purpose and with their help, we look forward to starting powerful conversations around restructuring gender norms and catalysing change!”

     

    On winning the new mandate, Girish Balachandran, Managing Partner, On Purpose commented: “It’s our privilege to partner with a global human rights organisation like Breakthrough. Their campaigns are inspiring and it is truly motivating for us as a team to lead programmes on social change about deeply rooted cultural norms.  We are hoping to use our experience, competencies and expertise to help strengthen awareness of brand Breakthrough and engage stakeholders through well-crafted and customized content.”

     

     

  • The five-year deal ties NDTV Convergence exclusively to Taboola and involves a minimum guarantee of more than Rs 300 crores for the NDTV digital arm

    On Purpose wins comms mandate of Baghirathi Group

    By A Correspondent

     

    On Purpose has won the communications account for Baghirathi Group, a mobility solutions provider, following a competitive pitch process. The mandate also includes company’s low carbon, zero emission electric vehicle brand rydS and encompasses handling the media relations and design brief for the mobility solutions provider, which is a first for a PR agency in India.

     

    Said Mahesh Hariharan, Co-Founder, Baghirathi Group: “On Purpose demonstrated a proven understanding of communications for social change, emotional storytelling and knowledge of how the media works in Bengaluru. We also felt that the diversity of talent and expertise at On Purpose aligned very closely with our needs. We are hopeful that the association will help us establish Baghirathi as the preferred mobility solutions partner for corporates and institutions.”

     

    On winning the communications and design mandate, Girish Balachandran, Managing Partner, On Purpose said: “Baghirathi has been quietly transforming the way institutions and corporates travel in Bengaluru by deploying innovative technology solutions. Safe and on-time travel, the very basic requirements of an urban commuter, forms the basis of Baghirathi’s core vision and mission. With the right mix of brand, media and design storytellers in our communications team, we are excited about being part of their journey, from here on.”