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Tag: Omnigel

  • Focuses on tackling root cause of pain with catchphrase ‘Jadd Se Dard Ko mitaye’ through real life scenarios

    Omnigel TVCs to reintroduce product benefits

    By Our Staff

     

    Omnigel  has launched a series of short 20-second TVCs created by Brand David Communications to reinstate its product benefits.

    Commenting on the new TV commercial, Shivam Puri, CEO, Cipla Health said: “Being true to the core of the brand, Omnigel’s latest TVC takes a refreshing route to showcase the product benefits that have been scientifically proven and intends to educate the consumer without intimidating them. We have taken the humorous route to connect with our consumers through real life scenarios, and help them make the transition towards focussing on eliminating the root cause of pain than availing surface level temporary relief measures. It is important to shift mind-set from ‘plain’ relief to pain recovery to spring back in action.  Further on, we are grateful to our consumers who have bestowed their trust in Omnigel all these years making it India’s no1 pain recovery gel.”

     

     

  • The campaign brings to light the untold stories of Sahayaks

    Geometry Encompass highlights selfless cause of Sahayaks for Omnigel

    By A Correspondent

     

    Geometry Encompass has conceptualised an on-ground activation for pain gel, Omnigel. Acknowledging the spirit of the helpers and workers at the Magh Mela event held every year, the campaign highlights their selfless service, while equipping them with a unique solution that facilitates them with Omnigel to recover from everyday pain.

     

    Commenting on the campaign, Shivam Puri, CEO, Cipla Health said: “We feel privileged to be a part of the Magh Mela, and to have the opportunity to service the undeterred Sahayaks. Our initiative aimed at generating greater awareness about the brand and informing a larger audience about its multidisciplinary uses, especially the community that usually suffer from body pain but end up overlooking it due to lack of knowledge. We are happy that we could be their ‘friend’ all through the mela.”

     

    Added Madhurya Alankaar, Creative Group Head, Geometry Encompass, on the campaign: “Inspired by ornaments, keeping in mind the cultural significance a ‘Ratna’ holds in every Indian’s life. ‘Rahat Ratna’ serves as an innovative medium of sampling and ensures that Omnigel is always available in times of need for our real-life heroes, Sahayaks.” Adding to this Sandeep Gaur, Associate Creative Director, said -“It was pivotal we bring out the Sayahak’s contributions within the journey of devotees in its natural environment and this is what we have tried encapsulating in our film.”

     

     

  • The brand is now directly communicating its strengths through a TVC

    Don’t let pain prohibit freedom, notes Omnigel in ad

    By A Correspondent

     

    Cipla’s Omnigel has launched its ad campaign to strike a chord with Indians while reinforcing that Omnigel keeps one pain-free and uninterrupted.

     

    Said R Gopalakrishnan, Senior Vice President and Head, India Generics at Cipla: “Over two decades, Omnigel has been recommended by a large number of pharmacists for body pain caused by various reasons. Through the television commercial we aim to inform those individuals, troubled by recurrent aches, about Omnigel, which helps with beneficial and speedy solutions. The gel has a unique formula which not only provides relief but also leads to a faster recovery.”

     

    Commenting on the same, Shivam Puri, CEO, Cipla Health said, “We are humbled by how our consumers have bestowed their trust in Omnigel all these years. The primary objective of this television commercial is to inform individuals about not missing out on the little joys of life due to any kind of body pain, for which easy and immediate solutions are available. Our brand tends to give multiple solutions for a large number of body ache related issues.”