MxMIndia

Tag: Omnicom Media Group Asia Pacific

  • The position was created after Harish Shriyan’s exit was announced in July 2019

    Omnicom Media Group Kartik Sharma to helm Omnicom Media Group in India

    Caption: Photo Montage: Rafiq Barak. It may be noted that Kartik Sharma will join OMG only in mid-2020.

     

    By A Correspondent

     

    It’s now confirmed. Omnicom Media Group has appointed Kartik Sharma as CEO for its operations in India. Sharma joins the Omnicom entity from GroupM’s Wavemaker, where he was most recently CEO for South Asia. He is slated to join the network mid-year. His exit from Wavemaker was announced on Wednesday (January 29). The position was created after former OMG CEO Harish Shriyan’s exit was announced in July 2019.

     

    With over 25 years of media experience under his belt, Sharma has served in a leadership capacity at some of the largest agency networks, including Mindshare, Lintas Media, Madison Media and Maxus and managed clients such as L’Oreal, Mondelez, Netflix and Vodafone. In his new role, Sharma will work closely with Priti Murthy, CEO of OMD India, and Jyoti Bansal, CEO of PHD India, on chartering the continued growth of the agency brands in India.

     

    Speaking on the appointment, Tony Harradine, CEO of Omnicom Media Group Asia-Pacific, said in a statement: “A revered leader with an impressive track record, I am thrilled that Kartik has joined us. I have the utmost confidence in his ability to steer our business to even greater heights in one of the most important markets in Asia.”

     

    For those not in the know, Omnicom Media Group is the media agency network owned by Omnicom, the global. advertising services conglomerate. According to a report in Campaign, OMD occupies the top spot by projected billings in the COM vergence 2019 global billings rankings report. GroupM’s Mindshare is second in the ranking and Carat is #3. In India, GroupM occupies the top slot amongst media agency networks, and OMG is as of now perhaps at #5.

     

    Clearly, Sharma has his role cut out for him. He took charge of Maxus from Ajit Varghese in January 2014 and there has been no looking back since. Sharma has led both Maxus and Wavemaker to winning the coveted Agency of the Year title at the Emvies.

     

     

  • Omni drives people-based precision marketing at scale across creative, media and CRM

    Omnicom rolls out precision marketing platform, Omni

    By A Correspondent

     

    Omnicom Group, Inc. announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalised consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas.

     

    Said Omnicom Media Group CEO Daryl Simm: “When we launched Annalect seven years ago, we dedicated ourselves to transforming the effects of data and analytics on media. With Omni, we’re extending everything we’ve learned to transform the entire marketing process.” “Omni connects our talent around a single view of the consumer and inspires them to create the best integrated ideas that drive success for our clients.”

     

    Added Omnicom Digital CEO Jonathan Nelson: “Until now, the idea of mass personalization was more of an aspiration than a reality.  Omni changes that.  This is precision marketing at scale and in action.  And the new platform can be leveraged by all Omnicom clients across multiple disciplines.”

     

    Said Tony Harradine, CEO of Omnicom Media Group Asia Pacific: “’In keeping with our vision at OMG, Omni’s launch represents another significant step towards our ambition to create best-in-class data infrastructure and capability for our agency brands. We are hugely excited by this global innovation and are already realising its incredible impact for our agency brands and clients.”

     

    The broad roll-out of Omni comes after several months of implementing the platform on select creative, media and CRM business engagements. Deployment of Omni will continue across Omnicom’s leading agencies in the coming months.