MxMIndia

Tag: Omnicom Digital

  • Omni drives people-based precision marketing at scale across creative, media and CRM

    Omnicom rolls out precision marketing platform, Omni

    By A Correspondent

     

    Omnicom Group, Inc. announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalised consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas.

     

    Said Omnicom Media Group CEO Daryl Simm: “When we launched Annalect seven years ago, we dedicated ourselves to transforming the effects of data and analytics on media. With Omni, we’re extending everything we’ve learned to transform the entire marketing process.” “Omni connects our talent around a single view of the consumer and inspires them to create the best integrated ideas that drive success for our clients.”

     

    Added Omnicom Digital CEO Jonathan Nelson: “Until now, the idea of mass personalization was more of an aspiration than a reality.  Omni changes that.  This is precision marketing at scale and in action.  And the new platform can be leveraged by all Omnicom clients across multiple disciplines.”

     

    Said Tony Harradine, CEO of Omnicom Media Group Asia Pacific: “’In keeping with our vision at OMG, Omni’s launch represents another significant step towards our ambition to create best-in-class data infrastructure and capability for our agency brands. We are hugely excited by this global innovation and are already realising its incredible impact for our agency brands and clients.”

     

    The broad roll-out of Omni comes after several months of implementing the platform on select creative, media and CRM business engagements. Deployment of Omni will continue across Omnicom’s leading agencies in the coming months.

     

     

  • New Zealand took home the most awards (10), closely followed by Australia with 9 and China and Japan both with 6. India and the Philippines shared fifth slot with four metals each

    4 Indian entries win at 2013 Digital Asia Fest

    By A Correspondent

     

    Digital marketing agency bagged two silvers for Tata Docomo, Interactive Avenues won a Silver for eBay and PHD India bagged a Bronze for Hindustan Unilever.

     

    These were the four winning entries from India at the 2013 Digital Asia Festival Awards which honoured the best in Asia Pacific’s digital marketing.

     

    Led by jury president Jason Kuperman, Vice President of Omnicom Digital for Asia Pacific, India, Middle East & Africa, the jury awarded a total of 47 winners from a shortlisted 80 pieces of work. They have given one platinum, 13 gold, 14 silver and 19 bronze awards across 26 categories. The much sought after platinum award was given to DDB Group Sydney for ‘TrackMyMacca’s’, their iPhone App for McDonald’s Australia.

     

    Speaking about the entries and the standard of work, jury president Mr Kuperman said, “The work that won the platinum and even the gold winners were campaigns that represented digital at their heart and were able to solve a problem in a way that traditional communication cannot. The strongest work had really good craft, design, a good level of creativity and was able to solve a problem and deliver real value”.

     

    New Zealand took home the most awards (10), closely followed by Australia with 9 and China and Japan both with 6.

     

    The Digital Asia Awards 2013 Agency of the Year Award, given to the agency that has amassed the most points across all categories, was presented to Colenso BBDO New Zealand.

     

    Commenting on the awards, Terry Savage, Chairman of Lions Festivals says, “What has emerged from the awards is a sense of the regions’ ability and drive within the digital market. The winners are truly deserving of their awards for their stand-out pieces of digital marketing.”

     

    The winning work is now available to view on the website at www.digitalasiafestival.com.

     

     

    Category Award Agency Advertiser Campaign Title
    Search Silver Interactive Avenues eBay There’s always a first time with eBay
    Display, Banners etc Silver ibs Tata Docomo Hyper Personalisation – The World’s CRM Powered Personalised Web Banner
    Digital Media Innovation Silver ibs Tata Docomo Hyper Personalisation – The World’s CRM Powered Personalised Communication Platform
    Loyalty Campaign Bronze PHD, India Hindustan Unilever Good Life Club

     

    2013 Winners by Country:

    COUNTRY TOTAL
    New Zealand 10
    Australia 9
     China  6
     Japan 6 
     India 4 
     The Philippines  4
     Singapore 3 
     Malaysia 2 
     Thailand 2 
     Hong Kong  1