MxMIndia

Tag: OML

  • To lead all branded content work across all businesses at OML

    OML appoints Manav Parekh as the Creative Head

    By Our Staff

     

    OML Entertainment, content studio and creator management company, appoints Manav Parekh as its Creative Head for its Branded Practice. His role at OML will see him as head creative, leading all branded content work across all businesses at OML.

     

    Tusharr Kumar – Chief Operating Officer – OML Entertainment said: “At OML, we’re always looking for people who want to work at the cutting edge of the digital content evolution. In fact, we’re attracting talent from traditional advertising agencies and businesses as they want to work in a collaborative space that gives them a canvas to express on in newer, unconventional ways, a space that’s the future in the creator and creative ecosystems. Manav’s ability for brand storytelling and understanding of the new media space will help us drive a big impact for our brand partners – old and new. We’re looking forward to working with Manav and continue building the creative teams at OML”

     

  • Aims to create meaningful content to inspire audiences to plan their finances for achieving personal goals

    HDFC Life launches Season 2 of ‘Behind the Journey’

    By A Correspondent

     

    HDFC Life has announced the launch of the second season of its digital campaign ‘Behind the Journey’, in partnership with artist and event management major Only Much Louder (OML).

     

    Said Vishal Subharwal, EVP-Ecommerce & Digital Marketing: “With Season 2 of ‘Behind the Journey’, we continue our endeavour of bringing about a shift in the mindset of the audience towards long term savings and investment products offered along with life insurance.  We have partnered with popular role-models who talk about their own financial struggles and how they have achieved financial freedom through grit and discipline. We believe these stories will resonate well with the audience and help them overcome barriers towards goal-based and disciplined investments as a vehicle for achieving financial independence.”

     

    Added Gunjan Arya, CEO, OML: “Social media has created an unrealistic standard for our generation. However great a job someone is doing, they probably still pick and choose what to present online. We are now striving to live a picture perfect life, which of course, does not exist. This is a basic insight that HDFC Life connected with – and so did the fans that came to know the sacrifices and struggles of their favourite artists, who otherwise are associated with glamour and fame. The series highlights the importance financial planning in any career and the lessons therein for all of us. The success of the first season of ‘Behind the Journey’ for HDFC Life gave us the opportunity to showcase bigger artists across domains and disciplines in its sophomore year, and we’re looking forward to taking the association further for fans and consumers alike.”

  • Ajay Nair will continue in his role as Managing Director of the company, focusing on new opportunities for the company

    OML beefs up leadership team

    By A Correspondent

     

    OML has announced the appointment of Gunjan Arya as its Chief Executive Officer, Dhruv Sheth as the Chief Operating Officer and Saurabh Abbi as the Chief Business Officer (New Initiatives and International Business). The newly elevated leadership team — all Managing Partners at OML prior to these appointments — will take on their new roles with immediate effect, leading OML into its next phase of growth and expansion. Ajay Nair will continue in his role as Managing Director of the company, focusing on new opportunities for the company.

     

    Said Rajesh Kamat, MD, Emerald Media, and a board member to OML:

    “OML, as an industry leader, has accomplished massive growth in the past decade. The new leadership team led by Gunjan has a proven success record and I’m sure that they will continue to excel in their new expanded roles at OML to ensure high momentum business growth.”

     

    Added Ajay Nair, MD, OML: “OML has had its best performing couple of years in FY 18 and FY 19 and is poised to grow at over 30 per cent over last year in FY 2020. These three years have been remarkable for the new businesses OML has built and for the multiple new live, branded and content experiences it has executed. This has been largely due to the excellent leadership of Gunjan, Dhruv and Saurabh along with a very talented, experienced and resourceful team and it gives me great pleasure to announce their new roles. I am confident in their abilities to take on these expanded roles and lead such a diverse portfolio in today’s dynamic environment.”

     

    Added Sanjeev Shah, Executive President, Corporate and M&A at Bennett, Coleman & Co. Ltd., one of the investors at OML: “OML continues to remind us of its outstanding ability to build businesses with its “customer n people first” approach. The new leaders are a testimony to its management depth and maturity. Hats off to Ajay for developing the business with such redundancy and future-proofing.”

     

     

  • OML will also collaborate with the artists by continuing to successfully develop new series

    OML launches a new talent management division

    By A Correspondent

     

    Emerging entertainment major OML has launched a new talent management division to manage writers and directors and has signed up six talents including Debbie Rao, Dibya Chatterjee, Sidin Vadukut, Shantanu Anam, Janice Sequeria and Girish Narayandass as a part of this venture. OML will not only manage these talents but will also collaborate with them by continuing to successfully develop new series.

     

    Said Dhruv Sheth, Managing Partner and Business Head, Content and Talent Management, OML: “OML as a company has always nurtured and empowered talent. After creating over 200 hours of original content in the last 24 months with more than 50 creators, including some amazing writers and directors, the logical next step for us was to start managing the remarkable talent behind these shows. Today more than ever before, content is king and these amazing content creators are in great demand. With our talent management strengths built over the last 15 years, we will not only help them leverage this demand by providing high quality management services to them but also partner with them to create cutting edge content for consumers in India and across the globe.”

     

     

  • After one and a half years, Keith Alphonso has quit UTV. He was business head of Bindass, the youth channel from the UTV stable

    Keith Alphonso quits UTV, joins OML as Revenue Head

    By Meghna Sharma

     

    Keith Alphonso

    After one and a half years, Keith Alphonso has left UTV. He was business head of Bindass, the youth channel from the UTV stable which was recently acquired by Walt Disney, and was in charge of rebranding the channel in a bid to keep pace with the ever-changing outlook of its core audience set.

     

    Confirming the news to MxMIndia, Mr Alphonso said, “Yes, I have quit UTV and joined OML as Head of Revenue.”

     

    In his new role at Only Much Louder (OML), a company which focuses on reaching the youth market in India through high quality entertainment properties including music festivals, television and web-based content, Mr Alphonso will be creating more branding properties. “I have mastered the art of creating ‘branded content’ from my previous work experiences. So, will be in-charge of handling similar profile at OML too. The only difference being that here it will be across platforms – television, live events, web etc.”

     

    Prior to UTV, Mr Alphonso has worked with Zoom Television, MTV and Times of India in a career spanning almost 17 years.