OML Entertainment, the content, advertising and entertainment firm, has elevated Tusharr Kumar as its new Chief Executive Officer (CEO). Kumar brings over 15 years of experience across new-media, automotive and FMCG industries. He has been associated with OML Entertainment since 2012 in various capacities across different businesses.
Said Rajesh Kamat, Managing Director of Emerald Media and investor in OML Entertainment: “Tusharr’s elevation to CEO is a testament to his exceptional leadership and his unwavering commitment to excellence. Under his guidance, OML Entertainment has achieved remarkable milestones, and I have no doubt that he will continue to build on this momentum. Tusharr’s vision for OML Entertainment aligns perfectly with our goals as investors, and we are thrilled to support him as he leads the company to new heights.”
OML or Only Much Louder Entertainment, has appointed Kreeti Gogia as Head of Content.
Gogia has been associated with OML since 2015, first as a freelance executive producer before coming on board full-time and rising up to become Content Head in 2019. During this time, she worked extensively on projects like Comedy Hunt on YouTube, Pushpavalli, Shaitan Haveli, Laakhon Mein Ek and all seasons of Comicstaan.
Speaking on the appointment, Gunjan Arya, CEO of OML Entertainment said: “As Kreeti takes on her new role at OML Entertainment, her deep understanding of television production and track record of success highlights her readiness to lead our long-form original content division into a new era of excellence. Kreeti’s appointment signifies more than just a leadership change — it symbolises OML Entertainment’s dedication to delivering immersive content tailored for the digital age. As audiences increasingly turn to OTT platforms for their entertainment needs, OML Entertainment is primed to meet this demand head-on under Kreeti’s visionary guidance.”
OML Entertainment has unveiled a campaign #MadeToBeIconic in partnership with Oppo smartphones, presenting the Oppo Find N3 Flip. This collaboration brings together yesteryear star Zeenat Aman with actor Jhanvi Kapoor.
Said Roycin D’souza – Vice President, OML Entertainment: “OML Entertainment carries a legacy of amalgamating star power with branded campaigns, enabling brands to capture the eye of a larger audience. OPPO India a leading innovator in smart devices technology, and empowers users with cutting-edge technology and innovation. The #MadeToBeIconic campaign for Oppo’s #FindN3FlipPhone is an unparalleled and monumental endeavour. It marks the historic first by uniting brand ambassadors from two different generations in a single frame. The presence of Zeenat Aman and Jhahnvi Kapoor sharing the limelight, is nothing short of magical and iconic. This campaign carries an international allure and unveils Oppo’s new range with a timeless elegance that is nothing short of remarkable.”
OML Entertainment, content studio and creator management company, appoints Manav Parekh as its Creative Head for its Branded Practice. His role at OML will see him as head creative, leading all branded content work across all businesses at OML.
Tusharr Kumar – Chief Operating Officer – OML Entertainment said: “At OML, we’re always looking for people who want to work at the cutting edge of the digital content evolution. In fact, we’re attracting talent from traditional advertising agencies and businesses as they want to work in a collaborative space that gives them a canvas to express on in newer, unconventional ways, a space that’s the future in the creator and creative ecosystems. Manav’s ability for brand storytelling and understanding of the new media space will help us drive a big impact for our brand partners – old and new. We’re looking forward to working with Manav and continue building the creative teams at OML”
Ajio, the online fashion e-retailer and Reliance Retail’s digital commerce initiative, has recently given its social and content mandate to OML Entertainment’s branded content arm – Global Creator Network (GCN). As a part of the mandate, GCN will build a brand strategy, creative first social campaigns with IPs, creator activations and enable the brand to build a community of like-minded people across various social media platforms such as Facebook, YouTube, Twitter, and Instagram..
Commenting on the win, Devarshi Shah, Senior Vice President – branded content,GCN, said, “As a team, we are excited to be associated with a popular and loved brand like Ajio. It would be interesting to build a fresh line of digital communication strategies that is futuristic yet relevant in today’s time. Our focus will be to create meaningful, innovative and fresh content strategies. The aim is to keep the brand ahead of the competition with campaigns that click.”
Nodwin Gaming, South Asia’s esports company, and an independent subsidiary of Nazara Technologies Limited, has acquired the gaming and adjacent IP business of OML Entertainment. This acquisition taps into a growing synergy between the two companies. While Nodiwn Gaming is known for its esports and gaming expertise. OML Entertainment is known for managing gaming and entertainment creators such as Tanmay Bhat, Samay Raina, Suhani Shah, etc.
Akshat Rathee
Akshat Rathee, Managing Director, Nodiwn Gaming said: “Nodiwn Gaming strongly believes that continuous growth in the IP portfolio is central to building a vibrant ecosystem of fans, talent, broadcasters and brands. This has been the essence of Nodiwn Gaming since the early days of creating The India premiership or Dew Arena. The addition of some of the largest IPs in India like NH7 weekender is going to accelerate the massification of esports and gaming entertainment across the spectrum of fans and brands. The multi-faceted talent that joins us cuts across gaming and pop culture and lays the perfect foundation for Nodiwn Gaming to create more IPs. The proven capability of the brilliant team that joins us from OML Entertainment will further ensure that we can execute and monetise our IPs.”
Ajay Nair
Added Ajay Nair, Managing Director, OML Entertainment: “We believe in the convergence of different pop culture genres and have seen that this has already happened across several platforms and IPs. It makes a lot of sense to consolidate the strengths that OML Entertainment and Nodwin Gaming have in the live IPs and gaming spaces. Over the past years, our experience working with Nodwin Gaming has been very fruitful and we are confident that our live IPs and the teams that execute them have found a good home at Nodwin Gaming. OML Entertainment will continue to focus on building its OTT content production, talent management and branded content businesses. I look forward to working with Akshat and the Nodwin Gaming team to deliver on the true potential of this partnership.”
