MxMIndia

Tag: OMD

  • In her new role, Murthy would also be part of the GroupM India Executive Committee

    Priti Murthy is now President, GroupM Services India

    Priti Murthy
    Priti Murthy

    By Our Staff

     

    GroupM India has announced the appointment of Priti Murthy as President, GroupM Services India. In her new role, Murthy would also be part of the GroupM India Executive Committee. She will lead the centre of delivery excellence that comprises biddable, non-biddable, analytics and reporting. She will work closely with agencies to understand their needs, incorporating best-in-class delivery metrics with ‘improvise and improve’ as the approach to continued excellence. Murthy, who was until recently CEO of OMD India, will report to Prasanth Kumar CEO, South Asia GroupM and Jon Thurlow, COO, Asia Pacific GroupM. GroupM Services India leadership team would report to Priti.

    Commenting on the new appointment, Prasanth Kumar – CEO South Asia GroupM said: “It is a homecoming for Priti and strengthening of GroupM India leadership team with yet another remarkable industry leader. Priti’s product mindset powered by a unique blend of experience in setting and executing an organization-wide vision will enrich the GroupM teams alike. As one of the most regarded women leaders in the industry, Priti also believes in GroupM’s future centric business approach and has always focused on building purpose-driven culture as a key leadership responsibility. I am confident that her people and solution focus will further strengthen the agency collaboration fuelling all GroupM agencies.”

     

    Added Priti Murthy – President GroupM Services India: “It is one of the best eras in the media industry, revival and rejuvenation being the focus. I am delighted to join GroupM, to walk the path to the future transformation of GroupM offerings in the marketplace and magnify the operational excellence that it is known for. With GroupM’s focus on creating the best in class and house of excellence, my role will be to bring in the right mix of talent, process and tech to ensure quality assurance and continuous improvement for biddable and non-biddable media for our partners and clients. I am looking forward to working with Prasanth and the entire ExCo in driving this focus.”

  • The appointment is effective immediately and the account will be serviced out of OMD’s Gurugram office

    OMD will brew media for Bira 91

    By A Correspondent

     

    Craft beer major Bira 91 has appointed OMD India as its media partner following a competitive market review. The appointment is effective immediately and the account will be serviced out of OMD’s Gurugram office.

     

    Launched in 2015 by B9 Beverages, Bira 91 went global in 2017 when it launched in New York City, followed by a wider expansion into Asia, launching in Singapore in 2018. In less than three years since its launch, Bira 91 is among the top 25 craft beer brands in the world (by sales volume) and the fastest growing beer brand in the world.

     

    Commenting on the partnership, Deepak Sinha, VP Marketing, Bira 91, said: “OMD’s media expertise, ideas and innovative approach align to our vision of putting the consumer at the core of all our activities. As we continue to innovate to provide a fresh consumer experience through our products in India and globally, we required a partner who could help us deliver against this ambition. We’re confident that the OMD team will help us tell our story as we expand, and we look forward to a successful partnership.”

     

    Added Priti Murthy, CEO of OMD India: “This is a truly exciting partnership for us because it allows us the freedom to be as innovative as we can – in terms of the way we think, our strategy and approach, as well as our execution. We look forward to collaborating with the team on producing some of our most innovative work yet, in order to firmly position and grow the brand.”

     

     

  • Chhaya has been appointed as COO while Pankaj Nayak has been appointed as CMO

    OMD strengthens its leadership in APAC

    By A Correspondent

     

    Rochelle Chhaya & Pankaj Nayak

    OMD has added two senior roles to its leadership team in Asia Pacific to harness the network’s growing momentum and drive further growth across the region. Rochelle Chhaya has been appointed as COO to enhance the network’s operational effectiveness, while Pankaj Nayak has been appointed as CMO to bring OMD’s new vision and brand promise to life.

     

    Commenting on the appointments, Stephen Li, CEO of OMD APAC, said: “As we return to the top of the charts and scale even greater heights, both globally and in APAC, it is imperative that we have the right leadership in place to ensure our agencies and clients continue to maximise their potential,” adding: “Given her impressive track-record in delivering market-leading digital solutions, Rochelle has earned the trust and respect of our clients and partners over the years. She has also become a well-respected voice in the industry. There is no one with as strong a 360 overview of our business as her, which will be extremely valuable in developing OMD’s agency model for the future.”

  • OMD retained the Agency Network of the Year title by scoring 367 points. It was followed by Starcom in the second place with 326 points and Mindshare at third with 319 points

    OMD, Group M, McDonald’s get Gunn salute for 2013

    By a correspondent

     

    The Gunn Report for Media, the global evaluation of media creativity launched in 2004, has released its new report recently. It has combined winners’ lists from the world’s most important award contests to establish the only global ‘league tables’ for the communications industry.

     

    According to the report, OMD retained the Agency Network of the Year title by scoring 367 points. It was followed by Starcom in the second place with 326 points and Mindshare at third with 319 points.

     

    In the Holding Company of the Year category, Group M was first with a total of 876 points. In second position was Omnicom Media Group with 751 points while Publicis Groupe was placed third with 617 points.

     

    Where the Advertiser of the Year category was concerned, McDonald’s took the first spot with 83 points as a result of their campaigns winning awards across 22 different festivals all over the world. Coca Cola was second with 79 points and Samsung was third at 49 points.

     

    As for the country-wise performance, the United States came on top this year with 302 points, 98 ahead of the United Kingdom’s score of 254. India followed in third place with 241 points.

     

    “The context in which marketing is taking place is changing dramatically.  Advertisers are fighting against an increasingly competitive and tough business environment where ROI is vital. They are also faced to customers, who are very unpredictable, expect to be surprised and entertained, and are more and more influenced by their friends and networks. They want to participate, share and collaborate as never before. Because of technology, the means of production and the channels of distribution have been turned over to the masses,” said Isabelle Musnik, editor of The Gunn Report for Media.

     

    Adding further she said, “Contact has become as critical to the success of a marketing campaign as content. The right media connections can make or break a campaign, or even a brand, and change behaviour as a result. Media innovation and creativity are more than ever, key to brand success.”

     

    Similar to the methodology used previously, this year’s scoring system assigned each agency and campaign 3 to 5 points for a Best in Show award / Grand Prix, 2 to 3 for a winner or gold, or 1 to 2 for a silver or bronze. Campaigns could also receive points for awards in different categories (i.e. Best Use of Sponsorship, Best Use of TV, etc.). Every show in the Report features all of the media: TV, cinema, radio, magazines, newspapers, outdoor, special events/stunts, internet, mixed media and sponsorship. Some have special categories on target audiences such as youth, young adults, all adults, men and women.  Single media festivals are excluded.  Too few of these reward media creativity and efficiency, and their inclusion would have unbalanced the scoring system in respect of some countries and agencies.

     

  • The latest season of KBC is expected to commence by the end of August or beginning September with nearly 52 episodes and duration of 1.5 hours

    Sony rolls out 360-deg campaign for KBC’s Sept launch

    By A Correspondent

     

    Kaun Banega Crorepati is back, and with the tagline – ‘Sirf Gyaan Hi Aapko Aapka Haq Dilata Hai’. This year’s theme revolves around the power of knowledge. The campaign which has been conceptualized by Leo Burnett will have four TVCs, each of which have a different story to tell. Two of the commercials are already on air, the second TVC was aired on July 26, the third TVC will be aired by next week and the fourth TVC will be aired around August 10.

     

    This year’s campaign is said to be an extension of KBC’s previous two seasons, namely, ‘Koi Bhi Sawaal Chhota Nahi Hota’ and ‘Koi Bhi Insaan Chhota Nahin Hota’. The idea is about giving the audience a hope irrespective of their circumstances and the discrimination they faced, and that through KBC they will be able to get their due.

     

    A 360 degree campaign will be rolled out wherein nearly 40 per cent of the marketing budget would be skewed towards cinema and television; 30 per cent will be spent on Out-of-Home and Print campaigns and the remaining 30 per cent will be spent on Digital, Radio and other BTL activities.

     

    Following the television commercials, by mid-August, digital and other media campaigns will also be aired. The details of the campaigns were not known at the time of filing the report; however it is learnt that Sony wants to create a different user experience for the online users through its digital campaigns.

     

    While the execution of the digital campaign is said to be completely different from television commercials, the story and the theme of the campaign will continue to be the same across media vehicles. OOH campaign for KBC also promises to be highly innovative and engaging to the audience. WhileMedia Circleis the OOH creative agency, Leo Burnett is the creative agency and OMD is the media agency for Sony Entertainment Television.

     

    The latest season of KBC is expected to commence by the end of August or beginning September with nearly 52 episodes and duration of 1.5 hours. In addition to this, KBC 2012 is said to have witnessed a record 1.5 crore registration in the phase I of the campaign as compared to 46 lakh registrations last year. In fact, last season KBC is said to have received an average TVR of 4.8 per cent. Cadbury is the presenting sponsor of KBC 2012, powered by Idea.

     

    Danish Khan, Senior Vice President and Marketing Head, SET said: “This year’s KBC campaign celebrates the power of knowledge. Our brief to Leo Burnett was to bring this thought alive with real people in real context. The campaign’s philosophy is a common man’s philosophy and is relevant to today’sIndia. The campaign thought captures the value of the show. We aim to reach out to a larger set of audience and provide common man a unique chance to change his destiny.”

     

    Nitesh Tiwari, National Creative Resource, Leo Burnett, Mumbai said: “Having done two successful campaigns in the past – ‘Koi Bhi Sawaal Chhota Nahi Hota’ and ‘Koi Bhi Insaan Chhota Nahin Hota’, it wasn’t an easy task for me and my team to come up with something equally interesting, if not better.  The thought is delivered in its characteristic style, will pan out with four films each with a distinct story talking about the biases of gender, lineage and language, showcasing different characters and their situations in life that will engage, entertain and bring alive the core thought of this season.”

     

    Mr Anup Vishwanathan, Executive Vice President, Leo Burnett, Mumbai said: “The KBC campaign identifies with the hope that people have in them. And that’s the factor we wanted to leverage in our campaign. This also in sync with brand SET that is all about positive emotions.”

     

     

  • Maxus, Loderstar UM and Lintas Media Group are rank third, fourth and fifth respectively in the RECMA billings report

    Mindshare continues to be India’s #1 media agency, Madison is at #2: RECMA billings report

    By A Correspndent

     

    The much-regarded billings report for India has been released by RECMA. The Indian media agency business grew 12 percent in 2011 with a total billings of US$ 5644 million.

     

    Group M’s Mindshare media agency tops RECMA’s India billings report for 2011 with US$ 1055million, growing 10 percent over its 2010 billings. Madison Media is second 630mn, growing 15 percent. Maxus, Loderstar UM and Lintas Media Group are rank third, fourth and fifth respectively.

     

    ZenithOptimedia saw the highest growth with 40 percent over the previous year, as per the RECMA report. At least three agencies saw a degrowth. Media Direction went down 29 percent, MPG down 20 percent and TME dropped 15 percent.

     

    The combined billings of Dentsu and Aegis agencies Carat and Vizeum would put the new entity at #11 with US$ 250 million.

     

    Last week, MxMIndia had reported RECMA’s global billings data and rankings (see Link: http://www.mxmindia.com/2012/07/starcom-tops-recmas-global-billings-rankings-omd-is-2/).

     

     

  • All signs point to an industry in sustained growth (+9.2 per cent), partly fueled by the continuing development of Digital

    Starcom tops RECMA’s global billings rankings, OMD is #2

    By A Correspondent

     

    Media agency analyst RECMA has announced the publication of the 13th edition of its Global Billings Rankings report. As many as 865 agencies in 61 countries were evaluated and all the data (10 different indicators for each agency) were consolidated in a pivot table.

     

    Industry indicators point to a sustained growth (+9.2 per cent) – a lower rate than in 2010 though (+13.8 per cent) – partly fueled by the continuing development of Digital activities within the agency core business.

     

    In the global network ranking 2011, Starcom MediaVest Group holds the lead it took over OMD last year but with a very tiny gap (less than $0.2m). SMG increased its billings by +9 per cent (or +$2.8bn) while OMD posted a +9.8 per cent overall growth (or +$3bn).

     

    Four networks recorded a double digit growth (vs. 11 networks last year): Maxus (+43.6 per cent), PHD (+17.5 per cent),ZenithOptimedia (+11.1 per cent) and Carat (+10.1 per cent).

     

    As the undisputable industry leader, GroupM showed a below-the-average growth rate with uneven performances across the regions: low billings increase in the USA(+5 per cent vs. +10 per cent on average) but high in Asia-Pacific (+$2.3bn).

     

    Internal hierarchy of the four WPP media networks remains unchanged: Mindshare, MediaCom, MEC and Maxus. The latter increasing its share thanks to strong performances in the USA (where it has doubled its billings), the UK and Germany.

     

    On July 12, Aegis agreed to be acquired by Dentsu.  The takeover of Aegis by Dentsu provides is a perfect geographical fit and does not have any impact in the billings tables of this report.

     

    However the addition of Dentsu Media Japan to Aegis Media’ global billings would allow this new Group to reach the third rank ahead of Omnicom Media Group (statement based on an estimated billing figure of $bn 10 for Dentsu Media Japan (about a quarter vadpends).

     

    The full report is accessible to subscribers at www.recma.com via My RECMA link.

     

     

  • MPG Media Contacts currently handles the regional media business of one of Temasek's portfolio company in Singapore – DBS Bank

    MPG wins Temasek’s global media biz

    By A Correspondent

     

    MPG Media Contacts, Singapore, the flagship brand of Havas Media, have won the global media planning and buying duties of investment company Temasek Holdings. The agency won the business after a closed door pitch with incumbent OMD.

     

    MPG Media Contacts currently handles the regional media business of one of Temasek’s portfolio company in Singapore – DBS Bank. The agency’s experience on DBS business in particular and financial category in general played an important role in this appointment.

     

    Melvin Lim, CEO of Havas Media Singapore said: “We are elated to be given the opportunity to manage the strategic media services of Temasek Holdings and, by extension, to propagate the success of one of our globally renowned national wealth management organisations. We found a common ground to synergistically contribute to Temasek’s marketing outreach goals because of the deep-set experience we already have in the financial and business sectors.”

     

    Mr Lim attributed the win to “a team which understands the media consumption from the person-on-the-street up to the upper strata, captains of industries. We demonstrated our ability to apply our strategies to good effect for Temasek.”

     

    Incorporated in 1974, and based inSingapore, Temasek is supported by 11 affiliates and offices in Asia and Latin America.

     

     

  • Many youngsters in the agency have applauded Omnicom’s present move in Mudra, hoping that it would give the agency a fresh lease of life.

    Analysis: Will Omnicom upset the applecart?

    By Tuhina Anand

    Now for years, Omnicom has been trying to gain a greater share in the Indian market, but it has finally managed to get it right with the Mudra acquisition.

    It has been making moves recently to gain a foothold in the Indian market by debuting in the country its media agency OMD and then by bringing creative agency BBDO. Omnicom also acquired 100 per cent stake in TBWA but the coup is definitely getting Mudra and the talks of majority stakes turning to 100 per cent stake, Omnicom will in one sweep manage to pocket a sizeable chunk of the advertising pie in India.

    In fact, the seriousness of India as a market could be gauged from the fact that Tim Love , the Chief Executive Officer of Omnicom, Asia Pacific India Middle East Africa (APIMA) region has always pointed to his business card which puts India separately and not club as part of Asia or APAC as is the norm. He had stressed during his meetings that this showed how important is India as a market for Omnicom and its commitment to the country.

    Many youngsters in the agency have applauded Omnicom’s present move in Mudra, hoping that it would give the agency a fresh lease of life. Not to forget that Mudra has been on an overdrive in the last two years, with the agency winning awards at the national festival. Recently the network (DDB) also won at SpikesAsia so there has been a buzz. Its sub-brands Water, its strategy and design consultancy unit and Terra, bottom of pyramid marketing had also been launched earlier with much fanfare.

    In fact, with Mudra’s acquisition, Omnicom gains in getting hold of a fully integrated advertising services agency which otherwise would have been difficult if the latter had gone doing things on its own. Currently, Mudra has- Mudra India, DDB Mudra, Mudra Max and Ignite Mudra and each of these have their own strategic business units like Mudra India has 5 SBUs including Mudra West, Mudra South and Mudra North & East. Water, a strategy & design specialist, and Maatra, a localization & pre-media specialist. DDB Mudra comprises four strategic business units, DDB India, Tribal DDB India, RAPP India and DDB Health & Lifestyle. Mudra Max consists of 16 strategic business units that provide clients seamless solutions across a wide array of media touchpoints.

    In the months to follow, it would be interesting to see how Omnicom would try to bring its own flavour to Mudra. Also how would its other agencies like BBDO, TBWA and OMD be placed in the scheme of things and continue as independent units would be worth the watch. But one thing is sure with this move Omnicom has suddenly leapt in the big circle as there is no denying that Mudra has the pedigree that can give Omnicom though a late entrant, a name and grip in the industry that it has been trying for long but had not succeded ealier.

    More importantly, will this move shake the WPPs who have well-settled in the Indian industry? After all, any new player comes with the big intentions which if not shakes the sedentary life of the oldies but definitely puts them on their edges. Only time will tell.

  • The European Bosch Home Appliances has announced their entry and launch of their product range in India, giving the creative mandates to O&M and media buying to OMD.

    O&M, OMD get Bosch Home Appliances mandates

    By A Correspondent

    Bosch Siemens Home Appliances (BSH Group) is all set to launch in India. Their new TVC created by the creative team of O&M will be launched today.

    The company has appointed OMD as their media agency and O&M as their creative agency.

    The company will address the media today to officially announce their India entry and launch of their home appliances product range

    Mr Marc Hantscher, Managing Director and CEO of BSH Home Appliances Pvt Ltd will discuss the new product range to be launched and the company’s retailing strategy for India.

    BSH Bosch und Siemens Hausgeräte GmbH, (or Bosch and Siemens Household Appliances, BSH) is manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. The group stemmed from a joint venture set up in 1967 between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich) and posted annual sales of 9,073 billion Euro (13,000 billion US Dollars) in the year 2010. Today, BSH operates 41 factories in 13 countries in Europe, the USA, Latin America and Asia. Together with a global network of sales and customer service firms, the BSH  today is made up of about 70 companies in 46 countries, with a total workforce of close to 43,000 people.

    The BSH product portfolio covers a wide spectrum. It includes large home appliances for cooking, dishwashing, laundry (washing and drying), refrigeration and freezing, as well as a multitude of high-quality small appliances, such as fully automatic espresso machines, floor care and hot water appliances (consumer products). One of BSH’s particular areas of expertise lies in built-in appliances.