MxMIndia

Tag: OMD MudraMax

  • Digital marketing will be executed by 22feet Tribal Worldwide and digital media planning by OMD Mudramax

    McDonald’s North & East retains DDB Mudra

    By A Correspondent

     

    Robert Hunghanfoo

    DDB Mudra Group has been assigned the integrated marketing communications mandate for McDonald’s India – North & East (Connaught Plaza Restaurants Pvt. Ltd.). The enhanced scope will include digital marketing by 22feet Tribal Worldwide and digital media planning by OMD Mudramax, in addition to the existing brand strategy and creative mandate.

     

    Commenting on the partnership, Robert Hunghanfoo, Head, CPRL said: “DDB Mudra brings a deep understanding of the brand philosophy and ethos. Their creative work and successful partnership with us makes them our preferred partner for the extended mandate in digital marketing.”

     

    Kriti Awasthi

    Added, Kriti Awasthi, DGM, Marketing at McDonald’s India – North & East: “Digital media has revolutionised the way brands connect, communicate and interact with their customers’ world over. Covid-19 has further accelerated the need for robust digital marketing for successful consumer outreach. With strong experience in the digital marketing space and in-depth understanding of brand McDonald’s, we are confident that DDB Mudra Group will enable us to reinforce our brand love and strengthen our consumer outreach on the digital platforms as well. We look forward to delivering a great McDonald’s experience through innovative and strategic interventions.”

     

    Ashutosh Sawhney

    Talking about the expanded partnership, Ashutosh Sawhney, Managing Partner, DDB Mudra Group, North said: “Brand McDonald’s needs no introduction anywhere in the world. We are thrilled to have secured the overall communications mandate for McDonald’s North & East India. This is a testimony of a progressive, consumer-first client who believes in DDB Mudra Group’s combined ability of creating media agnostic ideas and deploying them based on the deepest understanding of consumer journeys.”

     

     

  • The agency will be responsible for the media strategy, planning, buying and implementation for all the brands under AWL

    Adani Wilmar selects OMD Mudramax as its media partner

    By A Correspondent

     

    Following a multi- agency pitch, OMD Mudramax has won the media duties of Adani Wilmar Limited wherein the agency will be responsible for the media strategy, planning, buying and implementation for all the brands under AWL for the South and the East region of India.

     

    The account would be managed from the agency’s Mumbai office and will be led by Sathyamurthy Namakkal, President, OMD Mudramax & Executive Director, DDB Mudra Group and Navin Kathuria, EVP & Principal Partner, OMD Mudramax.

     

    Angshu Mallick

    Speaking on the partnership with OMD Mudramax, Angshu Mallick, Chief Operating Officer, Adani Wilmar Ltd. Said: “Increased products and new pipeline of products made us think of having multiple media agency partners, and we are happy to inform that going forward we have two leading media agencies working for our products. The HSM part will remain with Triton Communications and Rest of India (South & East) goes to OMD Mudramax. We wish all the best to both the agencies.”

     

    Navin Kathuria

    Said Navin Kathuria, EVP & Principal Partner, OMD Mudramax: “This is one more prestigious addition to our esteemed clientele. We love to work with clients who embrace agencies as their strategic partners. Working with an ambitious group like Adani Wilmar is a joy and we look forward to creating impactful business solutions through interesting customer initiatives across southern & eastern states of the country.”

     

     

  • The account will be managed out of the agency’s Mumbai office

    OMD Mudramax wins the media duties of Cipla Health

    By A Correspondent

     

    Following a multi-agency pitch, OMD Mudramax has bagged the media duties of Cipla Health Limited (CHL).

     

    OMD Mudramax will be partnering with the brands under Cipla Health in their consumer engagement initiatives across mass media / digital and below-the-line promotional efforts, notes a communique. The account will be managed out of the agency’s Mumbai office.

     

    Speaking on the partnership, Himava Nath, CMO, Cipla Health, said:“We at CHL aspire to have exponential growth in the consumer healthcare OTC segment in the coming years. We needed an agile agency partner who can work closely with our brand marketing team to facilitate much greater consumer traction for our brands. We feel that OMD MudraMax can help us achieve this goal.”

     

    Added Sathyamurthy Namakkal, President, OMD MudraMax: “This is a prestigious win for us and we love to work with clients who embrace agencies as their partners. Working with good brands and a great set of people at CHL, we look forward to creating impactful business solutions through interesting customer initiatives”.

     

     

  • Dalmia Cement has also partnered recently with International Finance Corporation to promote sustainable business

    OMD MudraMax wins media duties of Dalmia Cement

     

     

    OMD MudraMax has bagged the media duties of Dalmia Cement Bharat Ltd following a multi-agency pitch.

     

    OMD MudraMax will be partnering with the brand for their comprehensive media efforts. The account will be managed out of the agency’s Gurgaon office and will be led by Tarun Nigam, Executive Vice President and Principal Partner, OMD MudraMax.

     

    Speaking on the partnership, B K Singh, Head of Corporate Brands & Marketing, Dalmia Bharat Enterprises Ltd said: “We have very strong confidence on the long term growth opportunity of the Indian cement industry. We have ambitious plans to leverage this opportunity through our core experience and proven expertise of the industry. A capable partner like OMD MudraMax will certainly bring in critical contributions and help in this process. We welcome OMD MudraMax onboard.”

     

    Added Sathyamurthy Namakkal, President, OMD MudraMax: “We are happy to partner with clients who embrace agencies as partners. The brand Dalmia’s‘customer first’motto and future ambitions matches with the capabilities that our Group companies stand for and offer. We are delighted to engage with Dalmia Group. A prestigious win for us.”

     

    Added Tarun Nigam, Executive Vice President and Principal Partner, OMD MudraMax”“Dalmia is an iconic brand and we are delighted to handle its media duties. It is a great opportunity for us to put forward our strategic thinking, local market expertise and drive on ROI for Dalmia’s brand investments. This is an excellent time to partner with them.”

     

  • Earlier OMD Mudramax was handling only Cycle Pure Agarbathi brands

    OMD MudraMax wins N Ranga Rao biz

    By A Correspondent

     

    N Ranga Rao & Sons Pvt. Ltd., maker of Cycle Pure Agarbathi, has announced the appointment of OMD MudraMax for all of its consolidated media duties.

     

    OMD MudraMax will now manage the entire portfolio of N Ranga Rao & Sons Pvt. Ltd., which will include national brands such as Cycle Pure Agarbathies, Lia (Agarbathies & Aircare), Rhythm, Vasu, Bansuri, Heritage, Om Shanti and Woods.

     

    Arjun Ranga

    Said Arjun Ranga, Managing Director, N. Ranga Rao & Sons:  “We found it apt to consolidate the business with one trusted partner like OMD MudraMax. We are looking forward to some exciting work from the team built on seamless integration with our various creative agencies.”

     

    On winning the account, Gopalakrishnan Nair, Executive VP & Principal Partner, OMD MudraMax, said: “It is a good endorsement of our sincerity and commitment to our clients like NR Group. We have a lot of ambitious plans for all the brands, which are currently underway.”