By A Correspondent
Entertainment branding and marketing specialist Indranil Sen Gupta has launched ‘IS’, a brand consultancy and design firm.
The agency has already bagged the branding and communication assignment for the Mumbai Shopping Festival, completed the design of Showtime’s Mumbai office and partnered with OMCPL’s The Color Run.
Talking about the new design house, Sen Gupta said: “At IS, design creates the contours of an idea and we want to infect people with this passion for good design. We want people to delight in design not just for the sake of aesthetics but because good design solves problems intuitively and offers intuitive solutions for success.†Partnering Sen Gupta are Anindya Choudhary and Dhaval Palrecha.