MxMIndia

Tag: Olx

  • Will be incharge of response management of the brand

    WATConsult bags ORM for OLX Autos

    By Our Staff

     

    WatConsult, the digital agency from Dentsu Creative India, has bagged the Online Reputation Management and Social Listening mandate for digital automotive solutions provider, Olx Autos. The account was won following a multi-agency pitch and will be managed by the agency’s Mumbai office.

     

    Said Siddharth Agrawal, Country Head, Marketing, Olx Autos: “We are excited to have WatConsult on board as our partner for ORM and digital listening mandate. It is a very important element in further accelerating our brand journey & reputation. We look forward to elevating our customer service and the overall platform experience through this engagement.”

     

    Speaking on the collaboration, Heeru Dingra, CEO, Isobar India group added: “We are delighted to have OLX Autos on board. The brand has fared remarkably well in recent quarters, and social listening will be critical to its future success. Our team is well-equipped to provide the necessary skills; and we are very much looking forward to assisting them on this journey.”

     

    Said Sahil Shah, Managing Partner, WatConsult said: “This addition solidifies our already strong offering on auto clients. OLX Autos being a new-age digital-first brand, just resonates very well with our own go-to-market at many levels. I welcome OLX Autos to our esteemed list of clients and look forward to a great partnership with them.”

     

  • The agency has developed a new identity leading to rebranding of the job board

    Lowe Lintas wins mandate for OLX’s Waah Jobs

    By Our Staff

     

    OLX Group, the leading classifieds platform, has awarded the creative duties for Waah Jobs (formerly Aasaanjobs) to Lowe Lintas Delhi. The agency has developed a new identity leading to rebranding of the job board. Waah Jobs operates in the blue-collar staffing and recruitment industry in India.

     

    Said Olive Sen, Head of Products and Marketing, Waah Jobs & OLX People: “In Lowe Lintas, we believe we have found the right partner who understands the ecosystem of our business, having worked with them previously. We’re very excited about the future of this partnership together. We’re confident that their expertise will help us strengthen our brand with the right approach,” adding: “As the recruitment market accelerates, it presents an opportunity for the brand to become synonymous with tech-enabled recruitment. The recruitment sector is seeing a revival led by industries such as technology, startups, healthcare, logistics and other in demand sectors and will continue to accelerate as the confidence to open businesses continues to grow this year. This new brand and evolving positioning illustrate our ambition on the market to grow the number of jobseekers by 10x in the next 5 years on Waah Jobs.”

    Added Naveen Gaur, Deputy CEO, Lowe Lintas: “We are delighted to be partnering with the OLX Group again and look forward to building Waah Jobs as one of the most coveted job boards in India. Our work over the last decade has spawned many new-age enterprises, and this is a unique opportunity to be a part of the next wave of tech-enabled category. There is a huge potential in the grey and blue-collar job recruitment market, and we are excited to work with the dynamic team at Waah Jobs.”

     

     

  • It will help develop integrated campaigns to expand retail presence and online autos marketplace business across India

    Lowe Lintas bags OLX Autos mandate

    By Our Staff

     

    OLX Autos has appointed Lowe Lintas Delhi as its agency. The agency’s scope primarily includes delivering offline and digital communication for the brand, amongst other responsibilities.

    Sapna Arora

    Commenting on its association with Lowe Lintas, Sapna Arora, Regional Head for OLX Autos Brand, CMO (India), Head Public Relations (India) said: “We are delighted to welcome Lowe Lintas on board OLX, especially as we expand our retail presence and online autos marketplace business across India to solidify OLX Autos as India’s leading omnichannel pre-owned automobile marketplace. The consumer-centric approach of Lowe Lintas will enable us to extend our connection with the existing consumer base while also tapping into a newer consumer base of first-time car owners. We look forward to delighting our consumers, dealer partners and automobile ecosystem with memorable brand campaigns that have made OLX a household brand across India.”

    Naveen Gaur

    Added Naveen Gaur, Deputy CEO, Lowe Lintas said: “OLX and Lowe Lintas have had a great relationship, and the work we did in past still resonates with people today. It is great to be on board with them again for their Autos business. They appreciate our skill set when it comes to understanding the Indian consumer, insights, strategy and expertise in a digital consumption world. We look forward to creating powerful work on OLX Autos in the coming year.”

     

     

  • OLX releases new brand campaign derived from latest trends & consumer insights

    Six months is all it takes to undergo change, affirms OLX in latest campaign

     

     

    OLX has announced the launch of its latest brand campaign that has gone live on television and digital, and will be amplified across radio, social media, and out-of-home in the coming weeks.

     

    Known as the ‘6 Months Break-Up Challenge’, the campaign urges people to sell pre-owned goods that they haven’t used for at least six months. The campaign is based on the insights gathered from CRUST (Consumer Research on Used-Goods and Selling Trends), OLX’s annual consumer survey to understand user behaviour towards used goods, as well as other consumer trends.

     

    According to CRUST 2016, conducted by leading research firm IMRB, stocking is the most common activity pertaining to pre-owned goods, and Indians are stocking unused goods to the tune of ₹ 78,300 crores in their homes. The survey had also revealed that 37 per cent of the respondents cite the age-old excuse of ‘I’ll use it one day’ as their top reason for stocking used items.
    Said Amarjit Singh Batra, CEO, OLX India, ​​“There are still so many people in India who arestocking things they have no use for under the excuse that they’ll use it one day. This leads to inefficiency in our lives, in the economy, and in our society. The Rs 78,000 crore of pre-owned goods being stocked in Indian homes has the potential to find its way back into the economy and into our lives, but it’s lying idle and being wasted. We want India to unlock the potential of these pre-owned items by looking inside their homes. This will help bring about a bigger change by letting us consume more judiciously and wasting less.”

     

    Conceptualised by Lowe Lintas, the ‘6 Months Break-Up Challenge’ campaign focuses on both the buyer and the seller, highlighting the ease and the convenience of the hyper simple buying and selling experience in a trusted environment.

     

    Said Naveen Gaur, President, Lowe Lintas: “In this campaign, we wanted to continue the journey we had started with in our last campaign, where we managed to pitch the brand in a cooler, younger, and trendier way to the youth. Our task here was to make people realise that everyone had something or the other lying around that they were not using on a regular basis.  We wanted to seed the behaviour of selling these lesser used goods rather than letting them become a blind spot. The creative idea was to encourage the audience to take up the 6 months’ challenge, where they could identify things that they had not engaged within 6 months, and then “break up” with those things by selling them on OLX.”

     

     

  • Leo Burnett India is the only agency in the APAC region to win at these Awards

    Leo Burnett wins big for OLX & Bajaj V at Epica Awards 2016

     

     

    Leo Burnett India has bagged India’s sole Gold at the 2016 edition of the Epica Awards, for its ‘Reuniting Memories from 1947’ (Dastaan) campaign for OLX. Additionally, its work for Bajaj V, ‘Sons of Vikrant’, bagged a Bronze. The Epica Awards celebrate work from advertising, design, media, PR and digital that has been chosen by renowned journalists from the marketing and communications fraternity across the world.

     

    Leo Burnett India is the only agency in the APAC region to win at these Awards. The work for OLX bagged the Gold under the ‘Native Advertising’ category, while Bajaj V’s campaign won for ‘Films & Series’. The wins have even played their part in helping Leo Burnett secure the coveted ‘Network of the Year’ title this year.

     

    The Epica Awards were established in 1987, and is the only award that is judged by marketing and communications specialist journalists from over 60 publications, including magazines and websites, globally. The prize attracts entries from over 70 countries, each year.  The ceremony was held in Amsterdam on November 17, 2016.

     

    Excited about the wins, RajDeepak Das, Chief Creative Officer, Leo Burnett, South Asia said, “The work for OLX and Bajaj is extremely close to our hearts. When we realised that OLX is the no. 1 marketplace for used goods in India and Pakistan, we saw an opportunity to help people reunite with their priceless pre-Partition belongings and memories. We received thousands of stories from both sides in no time. OLX India and Pakistan, along with Leo Burnett’s India and Pakistan offices, immediately got to work to tell these stories and make this happen. The result is for all of us to see.”

     

    “The work for Bajaj V was always a winner in our opinion, since the idea is so strong at its core. We documented history in four phases; spoke to war veterans and proud naval heroes of the INS Vikrant, and got them to relive their pride and sacrifices to us. The purposefulness and truth of both campaigns fit seamlessly with our HumanKind philosophy, and I am extremely happy that this work has brought in the accolades it deserves.”

     

  • The campaign through a new TVC urges consumers to upgrade their mindset and not give up on their dreams as there is always a good bargain on OLX

    ‘Upgrade’ takes a new meaning in OLX’s latest ad

    By A Correspondent

     

    A step forward in life is usually symbolized with an upgrade in physical goods that come at a price. But often an upgrade in mindset brings about a change which reaps benefits without compromising on your dreams or your wallet. This is what OLX’s new TVC depicts – live a contented and independent life without compromising on your dreams by borrowing snippets from everyday life situations of modern working couples in mid-level corporate jobs. Giving its successful campaigns, ‘Bech De’ and ‘Keemat Bhi, Kuch Keemti Bhi’, a new outlook, OLX has released a television Ad, ‘Aadhe Tere, Aadhe Mere’ continuing with the successful punch line “keemat bhi, kuch keemti bhi, OLX pe Bech De”.

     

    Said Amarjit Singh Batra, CEO, OLX India, “As a consumer-to-consumer (C2C) platform OLX believes in bringing people together for win-win exchanges, and improving their lives. The ‘used car’ segment on OLX witnesses exceptionally fast transactions and offers great cars and value for both  buyers and sellers on making us the most preferred platform for used cars. The desire to upgrade comes most naturally to consumers making selling of used cars relatively more established as a behavior. Through this TVC we are trying to highlight how OLX plays a role in the daily life of people, allowing them to take decisions that bring loved ones even closer and also make their lives easier. Since car is a big-ticket purchase, we try to make the experience stress free. Thus we took the lead in offering inspection of cars which is a value-added service for the buyers.”

     

    Conceived by Lowe Lintas, the TVC depicts the story of a modern working couple getting ready to leave for their respective offices. While the husband’s getting ready, the wife is waiting outside their car looking at her watch since she is getting late for work. He drops her off at her office and reminds her that he will pick her up at 6.30 in the evening. After a hectic day at office, she gets a text from her husband saying that he will be late by an hour. She waits for him while the rest of her colleagues have left. Finally she gets a text saying that he won’t be able to make it and she should grab a taxi and head home. While she is pondering over the day’s events, the husband reaches home and they have a conversation where she expresses her concern. She tells her husband that she used to be more independent before she got married compared to what she is now. The husband thinks about it and decides to sell his car. He uploads an ad on OLX app and sells the car after meeting the buyer. The next scene shows the wife leaving for office, when she is surprised to find two smaller cars instead of the previous sedan of her husband. The husband then asks the wife to choose her own car which leaves her happy and surprised. The TVC ends with the tagline, “keemat bhi, kuch keemti bhi, OLX pe Bech De”.

     

    Said Shayondeep Pal, Executive Creative Director, Lowe Lintas, “Under the umbrella of Keemat Bhi, Kuch Keemti Bhi, OLX has managed to blend in seamlessly the societal issues and behaviors that people can relate to. Our task was to take the thought forward and strengthen the proposition with a new lens. The story is about a modern working couple who have mid-level corporate jobs. It challenges the traditional aspects of an upgrade, and talks instead of an upgrade in mindset. The idea was to resonate with young couples, for whom self-reliance and independence are important aspects in relationship building.”

     

  • Two TVCs urge buyers to not postpone their dreams as there is always a good bargain on OLX

    OLX unveils first ever buyer campaign

    By A Correspondent

     

    The reasons to buy used goods are innumerable. But what prompts a buyer to stop pondering, and actually click the buy button? OLX’s first-ever buyer-focused campaign depicts OLX-ers buying all kinds of used products at affordable prices, enabling them to fulfill their most cherished dreams. OLX has released two television ads ‘Start-up nahi, Start Ab’ and ‘Friends ke saath life set kar’ illustrating this.

     

    Said Amarjit Singh Batra, CEO, OLX India, “OLX is synonymous with selling in India. Even people who have not used OLX associate us with ‘Bech De’. But we are also the most vibrant and liquid platform in the country for buyers. We have 70 per cent unique content on OLX implying that 70 per cent of the products listed on our platform will be found only on OLX, and no other platform. In addition to this, 100 per cent of the ad content on OLX is user-generated, and 90 per cent of the users coming to OLX are posting in consumer-to-consumer (C2C) categories, ensuring superior quality of listings. These reasons make OLX the most valuable marketplace for a buyer.”

     

    “There are millions of satisfied buyers on OLX who are using OLX to fulfill their unique buying needs. Users are coming on OLX everyday to buy all kinds of things that are making their dreams and aspirations possible. That is the inspiration behind this campaign,” Batra added.

     

    Conceived by Lowe Lintas, the first TVC (Start-Up) depicts the story of two young entrepreneurs who while sitting in a college canteen are busy calculating their business investments. While one of them is listing out the requirements, the other is using a calculator to come up with the total amount. When he lands on an initial investment amount, his heart sinks on the thought of waiting for a year to gather funds. This is when the other partner urges him to stop worrying and logs on to the OLX mobile App to buy used goods. Both of them happily agree and buy goods that they require to start their business. A humorous touch in the last scene depicts them professionally dressed in their new office when another idea strikes! And this time instead of the calculator the guy picks up his smartphone to log on to the OLX mobile app.

     

    The second TVC opens with a ‘just married’ couple who enters their new but unfurnished home to be surprised by their common group of friends, who are trying to help the couple set up their home. They ask the couple that where will they sit or how the couple will entertain them when they visit them! This adds to the humor making the couple feel less burdened by the sweet gesture of their friends. The TVC plays on the emotional attachment between friends who look out for each other when families do not support. Since this is the first marriage in the group and the respective families have not supported it, the friends are trying to cheer up the couple by buying furniture for their house on OLX mobile App.

     

    Shayondeep Pal, Executive Creative Director, Lowe Lintas said, “So far, OLX has focused on getting people to sell on the site. While we go about that objective, there is also the other end of the spectrum – the buyers, whom we address for the first time through this campaign. The fact is that today’s generation is very smart and practical when it comes to making life choices. Whether it is going ahead with an unconventional wedding or starting their own business, we used this ‘practicality’ aspect to blend in the brand message of how buying on OLX enables the youth to kick start their pursuits. The signoff line ‘Kal kare so aaj kare, OLX pe khareed kar’ captures this spirit of the youth.”

     

  • The one hour segment goes on-air across six cities that include Delhi, Mumbai, Chandigarh, Kanpur, Bhopal and Allahabad

    92.7 Big FM rolls out ‘Keemti Stories’ in partnership with OLX

    By A Correspondent

     

    Kuch Keemat Bhi, Kuch Keemti Bhi, the unique marketing campaign that provided OLX, India’s largest marketplace for used goods, with a significant brand recall; is now on air in its second leg after the resounding success of the first leg earlier this year. This time, 92.7 BIG FM and OLX have conceptualised something new for listeners – a segment on-air narrated exclusively by Bollywood actor Ayushmann Khurrana.

     

    Through Keemti Stories, the talented actor-singer and former RJ-VJ narrates stories reiterating the meaning of Kuch Keemat Bhi, Kuch Keemti Bhi. The stories focus on human relationships which bring out the messaging that – the gestures and the thought behind gifting your loved ones are more precious than the gifts themselves. Another distinctive aspect of the campaign is that, with the start of the festive season, each story will showcase stories that have an occasion-based theme.

     

    The segment was created in a bid to showcase how OLX is not just about buying and selling for money, instead, the brand itself is a tool that can be used to bring happiness in the lives of one’s loved ones. OLX, more than an online medium to buy and sell goods, is an enabler in shaping beautiful relations.

     

    Ashwin Padmanabhan

    Speaking on the association, Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited, stated, “It is a delight to work with OLX again. We had initially conceptualised a few radio marketing strategies for OLX and our association proved extremely fruitful for both parties. This time, we are creating a unique five week brand campaign on our FM network for which we have roped in Ayushmann Khurrana, a talent house himself. He will be narrating stories that describe the underlying meaning of OLX’s latest marketing campaign – Kuch Keemat Bhi, Kuch Keemti Bhi through story-telling. We have received a wonderful response for the first story that went on-air on August 8th and are looking forward to the overall listener response. We intend to create an emotional connect among people for OLX.”

     

    Speaking on roping in Ayushmann Khurrana for the brand campaign, Padmanabhan added, “Ayushmann is extremely versatile. He is a brilliant actor and a singer but not many know that he has also been an RJ in the past with 92.7 BIG FM. His voice modulation techniques are wonderful and he can tell great stories. Moreover, our target audience for the campaign falls between the age group of 15 – 34 and Ayushmann is the ideal youth icon. Therefore, there could not have been a better brand fit for this campaign than him.”

     

    The one hour segment goes on-air across six cities that include Delhi, Mumbai, Chandigarh, Kanpur, Bhopal and Allahabad. Ayushmann comes on-air during the segment to narrate stories that are intended to strike a chord with listeners.

     

    The on-air time for each city is as follows:

    CITY

    TIME

    Delhi

    7 PM – 8PM

    Mumbai

    7 PM – 8PM

    Chandigarh

    7 PM – 8PM

    Kanpur

    6 PM – 7 PM

    Bhopal

    7 PM – 8PM

    Allahabad

    7 PM – 8PM

     

    About Reliance Broadcast Network Limited

    Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 BIG FM – India’s No.1 FM Network with 45 stations, reaching over 4 crore Indians each week; BIG MAGIC – which has built strong brand equity as a Comedy Channel and is positioned as the one stop destination for humor, BIG MAGIC Ganga – the No. 1 regional Channel of Bihar and Jharkhand; BIG MAGIC International – a channel targeted at the Indian Diaspora in North America; BIG Thrill – the destination for action entertainment; and BIG Productions – its television content production division. For more information log on to www.reliancebroadcast.com

     

     

     

  • The partition was an event that separated their memories and things they loved most

    OLX’s #TimlessStories connects fans from either side of the border

    By A Correspondent

     

    In 1947, a border created Pakistan and millions of people were forced to leave their lives behind to start a life on the other side of the border.

     

    The partition was an event that separated their memories and things they loved most.

     

    On eve of Independence Day, OLX launched an initiative that collects stories of memories people cherish the most. As part of the initiative, a documentary was launched which is a representation of a memory fulfilled for the Khullar family.

     

    The initiative was launched on the OLX Facebook page in India on the 8th of August, and the OLX Facebook page in Pakistan on the 12th of August with the help of static content depicting the timeless association between people and goods that they have been separated with and one’s thirst to be reunited with such items. It reaches out to its users to post stories of objects they wished to be reunited with on the OLX Facebook pages in India and Pakistan with #TimlessStories. Simultaneously, the brand also called out to owners of articles from the era to post listings on the OLX websites in both countries with a special hashtag #Daastaan.

     

    This initiative is part of OLX’s larger vision to unlock the hidden values of things, through discovering the stories inherent in used objects. All of this is to take the conversation beyond the product and into the larger territory of “timelessness” of used goods.

     

  • Two new TVCs reiterate that there is something valuable in every OLX transaction

    Olx kicks off Phase 2 of ‘Keemat Bhi…’ campaign

    By A Correspondent

     

    On the back of a positive response to ‘Keemat Bhi, Kuch Keemti Bhi” launch campaign earlier this year, Olx has launched the second edition of the same. Two new commercials released under the campaign depict that there is both value and something valuable hidden in every Olx transaction. The two films aptly bring out the importance of being able to make others happy, while fulfilling one’s own aspirations.

     

    Said Amarjit Singh Batra, CEO, OLX.in, “Our second ‘Keemat Bhi, Kuch Keemti Bhi’ campaign is based on the resounding response to the first campaign from across the country earlier this year. As a consumer-to-consumer (C2C) platform, human connection is at the core of our business. Olx has always given people the best value for their used products, but every product is also tied to its user through a unique story, which is invaluable. These two Ads celebrate those invaluable aspects of an Olx transaction.”

     

    The latest “Keemat Bhi, Kuch Keemti Bhi” campaign features two films – A Phone. A Picture. And a lifetime of friendship in Kashmir’, which has been shot entirely in Kashmir, and ‘Old Treasure Found’, which has been released in Tamil, Telugu, and Malayalam.

     

    ‘A Phone. A Picture. And a lifetime of friendship in Kashmir’ depicts the story of a local shopkeeper and an army officer, and the beautiful friendship shared between the two. The second film features legendary actress Kanchana, who has acted in films in various languages including Tamil, Telugu, and Malayalam.

     

  • TAM Adex data show that the big four e-commerce companies ­ Amazon, Flipkart, Snapdeal and OLX alone spent a staggering Rs 600 crore on ads in 2014. Overall, the sector spent Rs 750-800 crore in 2014 and the budget would cross Rs 1,000 crore in 2015, say media planners

    E-com majors Flipkart, Amazon etc spend mega on ads

    By Shambhavi Anand & Pritha Mitra Dasgupta

     

    Ecommerce, probably the most happening sector in India, has turned into one of the hottest for the advertisement industry , too.

     

    Spending on advertisements by e commerce companies surpassed that of consumer durables, banking and financial sectors in 2014. They are spending as much as the traditional table-toppers -telecom and auto companies.

     

    TAM Adex data show that the big four e-commerce companies ­ Amazon, Flipkart, Snapdeal and OLX ­ alone spent a staggering Rs 600 crore on ads in 2014. Overall, the sector spent Rs 750-800 crore in 2014 and the budget would cross Rs 1,000 crore in 2015, say media planners.

     

    The big spending has come despite the fact that Amazon started advertising in India as late as in May 2014. But that forced rivals, local leader Flipkart and Snapdeal, to beef up their efforts. In 2014, the sector spent Rs 60-70 crore on print ads, as they vied for premium positions, such as front page, jacket and double jacket ads in newspapers.

     

    The sector spent Rs 32-35 crore only on jacket ads ­ four full pages of advertisement that cover the rest of the newspaper as a jacket.

     

    But, more money has gone to television ads: as much as 50-60% of the total ad spend. While 15-20% of the total was spent on digital, 10-15% went to print media and the rest to radio and out-of-home media. “We expect the spend to go up by 20% in 2015,” said Anand Chakravarty , head of western India operations at media agency Maxus.

     

    The media mix of the sector will continue to be driven by television, followed by digital in 2015, he said, as the primary objective of the players is to build reach and ensure high visibility to garner more investment interest.”Digital drives business performance,” he said.

     

    Foreign investors who saw e-commerce as an opportunity to play in the nation’s mammoth $500 billion retail market have bank-rolled top online retailers’ efforts to scale up quickly over the past few years.

     

    This has also increased competition in the online market, where the players are waging a war to win over the consumer. While the companies have of late cut down on discounts to consumers, they are focusing more on brand building, signing up Bollywood celebrities as brand ambassadors and stepping advertisement activities around sporting events.

     

    The e-commerce sector is expected to spend heavily on the Indian Premier League.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • The TVC shows an empowered, smart, and vivacious woman protagonist, and reinforces the ease and simplicity of the OLX Mobile App

    OLX says SELLphone, as it launches mobile app

    By a correspondent

     

    A new TVC by OLX.in celebrates the exuberance, individuality, and the confidence of the women-of-today, highlighting their independence, and freedom to express themselves. The TVC shows an empowered, smart, and vivacious woman protagonist, and reinforces the ease and simplicity of the OLX Mobile App.

     

    Amarjit Singh Batra, CEO, OLX India, commented, “Selling is a joyous experience on OLX as it is simple, and leaves you with more money in your pocket, and more space in your home for things that really matter. It is this joy of selling that is captured by our new TVC. The OLX Mobile App is the easiest way of selling either from home or on-the-go, and is ranked as the top shopping App on Google Play Store India. Approximately 70 per cent of the traffic on OLX is coming from mobile users, which is why we are urging people to use the ‘Cellphone as a SELLphone‘ and enjoy the experience of selling on OLX.”

     

    The new TVC, shot to the catchy tunes of the popular Bollywood number ‘Womaniya’, aptly captures the aspirations of the women of India to make their lives more manageable, to not feel financially dependent on others, and to have some fun in the process.

     

    Conceived by advertising agency Lowe Lintas, the TVC captures a quintessential conversation between a husband and wife, with the wife expressing her desire to buy new household products, and the husband procrastinating and rejecting the idea for lack of money, and space in the house. The wife, who is left a little stumped by his response, decides to take matters in her own hand by downloading the OLX mobile App to sell things the family has no use for. The idea of selling, ridding her home of clutter, and earning money without anyone’s help is so enjoyable that she is seen dancing and skipping around her home, merrily clicking used items from her ‘SELLphone’to post Ads for free on OLX. So infectious is her energy that her mother-in-law soon joins the selling frenzy, breaking into a jig to the beats of the Womaniya song. When the husband returns in the evening, he is left puzzled by the uncluttered apartment and his wife and mother dancing with a wad of cash in their hands. When he asks where all the stuff went, the two ladies hold up the cellphone and proudly tell him that they sold all the goods they didn’t have use for on the ‘SELLphone’, referring to the OLX mobile App.

     

    “We chose to tell the story of ease of usage of the OLX mobile App through a commercial dedicated to women. ‘Phone Ko Banaao ‘SELLPhone‘ as an idea captures the proposition of the OLX mobile App and caps the effortlessness with which a woman goes about selling things in her house in a fun manner,” says Shriram Iyer, Executive Creative Director, Lowe Lintas India.

     

    The campaign has gone live from March 26, 2014 and will be broadcast in seven different languages.