MxMIndia

Tag: OLX.in

  • Two TVCs urge buyers to not postpone their dreams as there is always a good bargain on OLX

    OLX unveils first ever buyer campaign

    By A Correspondent

     

    The reasons to buy used goods are innumerable. But what prompts a buyer to stop pondering, and actually click the buy button? OLX’s first-ever buyer-focused campaign depicts OLX-ers buying all kinds of used products at affordable prices, enabling them to fulfill their most cherished dreams. OLX has released two television ads ‘Start-up nahi, Start Ab’ and ‘Friends ke saath life set kar’ illustrating this.

     

    Said Amarjit Singh Batra, CEO, OLX India, “OLX is synonymous with selling in India. Even people who have not used OLX associate us with ‘Bech De’. But we are also the most vibrant and liquid platform in the country for buyers. We have 70 per cent unique content on OLX implying that 70 per cent of the products listed on our platform will be found only on OLX, and no other platform. In addition to this, 100 per cent of the ad content on OLX is user-generated, and 90 per cent of the users coming to OLX are posting in consumer-to-consumer (C2C) categories, ensuring superior quality of listings. These reasons make OLX the most valuable marketplace for a buyer.”

     

    “There are millions of satisfied buyers on OLX who are using OLX to fulfill their unique buying needs. Users are coming on OLX everyday to buy all kinds of things that are making their dreams and aspirations possible. That is the inspiration behind this campaign,” Batra added.

     

    Conceived by Lowe Lintas, the first TVC (Start-Up) depicts the story of two young entrepreneurs who while sitting in a college canteen are busy calculating their business investments. While one of them is listing out the requirements, the other is using a calculator to come up with the total amount. When he lands on an initial investment amount, his heart sinks on the thought of waiting for a year to gather funds. This is when the other partner urges him to stop worrying and logs on to the OLX mobile App to buy used goods. Both of them happily agree and buy goods that they require to start their business. A humorous touch in the last scene depicts them professionally dressed in their new office when another idea strikes! And this time instead of the calculator the guy picks up his smartphone to log on to the OLX mobile app.

     

    The second TVC opens with a ‘just married’ couple who enters their new but unfurnished home to be surprised by their common group of friends, who are trying to help the couple set up their home. They ask the couple that where will they sit or how the couple will entertain them when they visit them! This adds to the humor making the couple feel less burdened by the sweet gesture of their friends. The TVC plays on the emotional attachment between friends who look out for each other when families do not support. Since this is the first marriage in the group and the respective families have not supported it, the friends are trying to cheer up the couple by buying furniture for their house on OLX mobile App.

     

    Shayondeep Pal, Executive Creative Director, Lowe Lintas said, “So far, OLX has focused on getting people to sell on the site. While we go about that objective, there is also the other end of the spectrum – the buyers, whom we address for the first time through this campaign. The fact is that today’s generation is very smart and practical when it comes to making life choices. Whether it is going ahead with an unconventional wedding or starting their own business, we used this ‘practicality’ aspect to blend in the brand message of how buying on OLX enables the youth to kick start their pursuits. The signoff line ‘Kal kare so aaj kare, OLX pe khareed kar’ captures this spirit of the youth.”

     

  • Two new TVCs reiterate that there is something valuable in every OLX transaction

    Olx kicks off Phase 2 of ‘Keemat Bhi…’ campaign

    By A Correspondent

     

    On the back of a positive response to ‘Keemat Bhi, Kuch Keemti Bhi” launch campaign earlier this year, Olx has launched the second edition of the same. Two new commercials released under the campaign depict that there is both value and something valuable hidden in every Olx transaction. The two films aptly bring out the importance of being able to make others happy, while fulfilling one’s own aspirations.

     

    Said Amarjit Singh Batra, CEO, OLX.in, “Our second ‘Keemat Bhi, Kuch Keemti Bhi’ campaign is based on the resounding response to the first campaign from across the country earlier this year. As a consumer-to-consumer (C2C) platform, human connection is at the core of our business. Olx has always given people the best value for their used products, but every product is also tied to its user through a unique story, which is invaluable. These two Ads celebrate those invaluable aspects of an Olx transaction.”

     

    The latest “Keemat Bhi, Kuch Keemti Bhi” campaign features two films – A Phone. A Picture. And a lifetime of friendship in Kashmir’, which has been shot entirely in Kashmir, and ‘Old Treasure Found’, which has been released in Tamil, Telugu, and Malayalam.

     

    ‘A Phone. A Picture. And a lifetime of friendship in Kashmir’ depicts the story of a local shopkeeper and an army officer, and the beautiful friendship shared between the two. The second film features legendary actress Kanchana, who has acted in films in various languages including Tamil, Telugu, and Malayalam.

     

  • Four different ads featuring celebrities Kapil Sharma, and actors Dhanush, Allu Arjun, and Sudeep released across India

    Olx rolls out nationwide campaign featuring celebrities

    By A Correspondent

     

    Olx.in has launched four ads in Hindi, Tamil, Telugu, and Kannada, each featuring a celebrity superstar. All TVCs are weaved around a common theme – ‘Let the Old Make Way for the New’ or ‘Purana Jayega Toh Naya Ayega’. The ads that hit the TV screens on May 30, 2015, comprise of four different films featuring leading stand-up comedian Kapil Sharma, Tamil movie sensation Dhanush, Kannada hit-maker Sudeep, and Telugu star Allu Arjun. Another TVC featuring Bengali celebrity Mir Afsar Ali will be launched shortly.

     

    Said Amarjit Singh Batra, CEO, Olx.in, “The central thought behind ‘let the old make way for the new’ is that change leads to progress. Only when you let go of the old, you create opportunity for new things to happen in life. People have been selling everything from household items to cars on Olx in just a few hours! Olx is the easiest, and the fastest way in which people are upgrading these days, and bringing about a change in their lives. We hope that ‘Purana Jayega Toh Naya Ayega’ becomes both an incentive for people to let go and upgrade through Olx, as well as a mantra to live by.”

     

    “We are not just a local brand, we are a hyper-local brand, built by Indians and for Indians. This reflects in our marketing. We were the first internet company to make regional campaigns in local languages with regional celebrities using colloquial sensibilities and references. We have always been the first-movers in online classifieds, and that’s the reason that our brand today stands for the category itself commanding 85% market share of the C2C trade in the country” added Batra.

     

    Conceived by Lowe Lintas, the TVC featuring Kapil Sharma depicts a man literally stuck to his used car. Kapil, portraying the role of a security-guard, explains that he has been long stuck to it, refusing to let go. The man explains that it was his first car, and he doesn’t know what to do with it. Urging him to move on, Kapil takes the man’s phone out, clicks a photo of the car, and uploads it on Olx. Buyers start calling right away, and the car gets sold. The man is seen getting unstuck to his car, and upgrading to a bigger one. In his quintessential tongue-in-cheek style Kapil Sharma concludes – “No chipkoing, kyunki Purana Jayega Toh Naya Ayega”.

     

    Shayondeep Pal, Executive Creative Director, Lowe Lintas said. “Purana Jayega Toh Naya Ayega is based on our habit of stacking stuff at home which we might not be using. It is only by letting go of the old that you make way for the new. Kapil is the face of the masses. His sensibilities and style are something people relate to. We have used his style in this campaign to put across this message with satire. OLX is a great platform to help us meet people who might be waiting for the exact stuff we are selling.”

     

  • The TVC shows an empowered, smart, and vivacious woman protagonist, and reinforces the ease and simplicity of the OLX Mobile App

    OLX says SELLphone, as it launches mobile app

    By a correspondent

     

    A new TVC by OLX.in celebrates the exuberance, individuality, and the confidence of the women-of-today, highlighting their independence, and freedom to express themselves. The TVC shows an empowered, smart, and vivacious woman protagonist, and reinforces the ease and simplicity of the OLX Mobile App.

     

    Amarjit Singh Batra, CEO, OLX India, commented, “Selling is a joyous experience on OLX as it is simple, and leaves you with more money in your pocket, and more space in your home for things that really matter. It is this joy of selling that is captured by our new TVC. The OLX Mobile App is the easiest way of selling either from home or on-the-go, and is ranked as the top shopping App on Google Play Store India. Approximately 70 per cent of the traffic on OLX is coming from mobile users, which is why we are urging people to use the ‘Cellphone as a SELLphone‘ and enjoy the experience of selling on OLX.”

     

    The new TVC, shot to the catchy tunes of the popular Bollywood number ‘Womaniya’, aptly captures the aspirations of the women of India to make their lives more manageable, to not feel financially dependent on others, and to have some fun in the process.

     

    Conceived by advertising agency Lowe Lintas, the TVC captures a quintessential conversation between a husband and wife, with the wife expressing her desire to buy new household products, and the husband procrastinating and rejecting the idea for lack of money, and space in the house. The wife, who is left a little stumped by his response, decides to take matters in her own hand by downloading the OLX mobile App to sell things the family has no use for. The idea of selling, ridding her home of clutter, and earning money without anyone’s help is so enjoyable that she is seen dancing and skipping around her home, merrily clicking used items from her ‘SELLphone’to post Ads for free on OLX. So infectious is her energy that her mother-in-law soon joins the selling frenzy, breaking into a jig to the beats of the Womaniya song. When the husband returns in the evening, he is left puzzled by the uncluttered apartment and his wife and mother dancing with a wad of cash in their hands. When he asks where all the stuff went, the two ladies hold up the cellphone and proudly tell him that they sold all the goods they didn’t have use for on the ‘SELLphone’, referring to the OLX mobile App.

     

    “We chose to tell the story of ease of usage of the OLX mobile App through a commercial dedicated to women. ‘Phone Ko Banaao ‘SELLPhone‘ as an idea captures the proposition of the OLX mobile App and caps the effortlessness with which a woman goes about selling things in her house in a fun manner,” says Shriram Iyer, Executive Creative Director, Lowe Lintas India.

     

    The campaign has gone live from March 26, 2014 and will be broadcast in seven different languages.

     

  • iPad users can now download the OLX App in the Apple Store for free and enjoy premium browsing experience and all features of OLX on their iPads

    OLX India releases its universal iOS Application for iPad and iPhone

    By A Correspondent

     

    OLX.in, the online free local classified site, has launched iPad and iPhone application (http://bit.ly/olxiosapp) to cater to the rapidly emerging internet population in India, a large portion of which are going to be mobile internet users who will access Internet on their GPRS-enabled phones and Tablets.

     

    OLX has been the pioneer in mobile classifieds space and has focused on mobile very early with the mobile OLX site available as early as 2008 and OLX mobile apps since 2009. With a growing market of over 55 million iPads globally, 60 per cent market share in Tablets and growth rates of over 150 per cent over last year, it becomes absolutely essential to provide the OLX users an app optimized for their iPads.

     

    Tapping this expanding segment of Tablets, OLX has innovated further and strengthened its online presence further with the launch of its new app in the Apple Store now optimized for the iPad, the first for any online classifieds site in India.

     

    iPad users can now download the OLX App in the Apple Store for free and enjoy premium browsing experience and all features of OLX on their iPads.

     

    “We are excited to release this new universal app to address the booming iPad market. iPad owners have now a great free app to buy and sell everything with OLX,” said Simon Berger-Perrin, VP Mobile at OLX. The new app for iPad is even compliant with the iPad with retina display which makes viewing images of products posted on OLX absolutely clear and with no blurs or distortions.

     

    Amarjit Batra, Country Manager, OLX India, elated with the launch of this app, said: “Indiais poised to become a large mobile internet market with smartphones and tablets driving the next wave of growth in Internet consumption. OLX.in is already having apps on all smart phone Operating Systems and the launch of the iPad app is a demonstration of our focus on providing Indian internet users the best classifieds experience anytime and anywhere.”

     

    With increasingMobiletransactions, it becomes important that the buyers have the option of meeting the sellers via a mobile device and vice versa. Being a Universal app, users only need to download one app and it works on both devices; iPhone or iPad. The advantage for the users who own an iPhone and an iPad is that they do not need to download 2 different apps. Even the updates for both iPhone and iPad apps happen at the same time which makes it a very convenient option for mobile users.

     

    For users wanting to experience OLX on other phones, there are also options to download the OLX Mobile app on Android, Windows, Blackberry and Nokia mobile operating systems.

     

    OLX.in, the Indian arm of OLX Inc, is the next generation of Online Free Classifieds which serves as a platform to connect buyers and sellers who wish to buy, sell, exchange or trade used goods and services, by simply posting a Free Ad on the website. OLX is present in more than 96 countries and 40 languages across the world and is available in500 cities acrossIndiawith five different languages English, Hindi, Tamil, Telugu and Marathi.