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Tag: OLX Autos

  • Will be incharge of response management of the brand

    WATConsult bags ORM for OLX Autos

    By Our Staff

     

    WatConsult, the digital agency from Dentsu Creative India, has bagged the Online Reputation Management and Social Listening mandate for digital automotive solutions provider, Olx Autos. The account was won following a multi-agency pitch and will be managed by the agency’s Mumbai office.

     

    Said Siddharth Agrawal, Country Head, Marketing, Olx Autos: “We are excited to have WatConsult on board as our partner for ORM and digital listening mandate. It is a very important element in further accelerating our brand journey & reputation. We look forward to elevating our customer service and the overall platform experience through this engagement.”

     

    Speaking on the collaboration, Heeru Dingra, CEO, Isobar India group added: “We are delighted to have OLX Autos on board. The brand has fared remarkably well in recent quarters, and social listening will be critical to its future success. Our team is well-equipped to provide the necessary skills; and we are very much looking forward to assisting them on this journey.”

     

    Said Sahil Shah, Managing Partner, WatConsult said: “This addition solidifies our already strong offering on auto clients. OLX Autos being a new-age digital-first brand, just resonates very well with our own go-to-market at many levels. I welcome OLX Autos to our esteemed list of clients and look forward to a great partnership with them.”

     

  • It will help develop integrated campaigns to expand retail presence and online autos marketplace business across India

    Lowe Lintas bags OLX Autos mandate

    By Our Staff

     

    OLX Autos has appointed Lowe Lintas Delhi as its agency. The agency’s scope primarily includes delivering offline and digital communication for the brand, amongst other responsibilities.

    Sapna Arora

    Commenting on its association with Lowe Lintas, Sapna Arora, Regional Head for OLX Autos Brand, CMO (India), Head Public Relations (India) said: “We are delighted to welcome Lowe Lintas on board OLX, especially as we expand our retail presence and online autos marketplace business across India to solidify OLX Autos as India’s leading omnichannel pre-owned automobile marketplace. The consumer-centric approach of Lowe Lintas will enable us to extend our connection with the existing consumer base while also tapping into a newer consumer base of first-time car owners. We look forward to delighting our consumers, dealer partners and automobile ecosystem with memorable brand campaigns that have made OLX a household brand across India.”

    Naveen Gaur

    Added Naveen Gaur, Deputy CEO, Lowe Lintas said: “OLX and Lowe Lintas have had a great relationship, and the work we did in past still resonates with people today. It is great to be on board with them again for their Autos business. They appreciate our skill set when it comes to understanding the Indian consumer, insights, strategy and expertise in a digital consumption world. We look forward to creating powerful work on OLX Autos in the coming year.”