By Our Staff
Alstom, a French manufacturing company which operates worldwide in rail transport markets, unveiled a brand campaign, titled ‘Taking India Places.’ The campaign will include the launch of a film ‘Taking India Places’ that celebrates India’s growth into an intellectual and economic powerhouse enabled by the rail for more than a century, and Alstom’s journey that is intertwined with India’s rail revolution. #TakingIndiaPlaces is a 360°, digital-first campaign, targeted at the 14-80 years age group.
Speaking about the launch of the campaign, Olivier Loison, Managing Director, Alstom India said: “Alstom is all about sustainable mobility. It is reflected in our products and solutions and in our brand promise, ‘Mobility By Nature’. Given our contribution in India for the last several decades, a hyperlocal brand campaign was much needed to celebrate our journey and the way forward.”