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Tag: Olivier Gauthier

  • She will head all operations of the company – which includes research and client relations

    Priyanka Mehra to head Comvergence ops in South Asia

    By Our Staff

     

    Journalist-turned-communications and marketing professional Priyanka Mehra has joined Comvergence Worldwide as Regional Director – South Asia.

     

    An awardwinning professional, Mehra has worked for nearly two decades in journalism, content marketing, communications and later marketing services of an agency network. She was until a few months back Chief Marketing Officer at the Havas group, and before that with Creativeland Asia and Exchange4media. Said to be among the most connected journalists in advertising and marketing services, Comvergence will see her head all operations of the company in South Asia, which includes research and client relations.

     

    Founded in 2016 by Olivier Gauthier, Comvergence offers research data and rankings and varied support for advertising agencies and advertisers at the global, regional and country level. Gauthier incidentally was Partner and headed research and advertiser relations at Recma for nearly 14 years. In 2019, GroupM broke off its association with Recma and aligned with Comvergence. Comvergence has leapfrogged and most large network have aligned with but, and but its equity can be expected to grow with Mehra’s entry.

     

  • According to COMvergence’s most recent global billings and market share reports, GroupM is the number one media investment group for 2018

    It’s goodbye to RECMA, as GroupM converges on COMvergence

    By A Correspondent

     

    GroupM has announced that it is consolidating the reporting and analysis of its commercial and business development data with COMvergence. COMvergence is an independent, international research company collecting and analysing data from the global marketing services groups and the marketplace.  This, according to reports, means a goodbye to RECMA, the longstanding agency analysing media agency business and growth.

     

    Said Elizabeth McCune, Global Chief Growth Officer at GroupM: “COMvergence has taken an open approach to building its methodology and partnerships for data collection and tabulation, giving us the confidence that when we share data from their benchmark reports to clients and their pitch consultants, it is the most accurate and validated view of the size and scope of our business and competitive set across the globe. Our industry truly needs a focus on accuracy and transparency in this area,”

     

    According to COMvergence’s most recent global billings and market share reports, GroupM is the number one media investment group for 2018, with $45B of cumulative billings and 28.8 percent market share (based on the total billings for the big 6 groups). In addition, three of GroupM’s agencies – Mindshare, Wavemaker and MediaCom – are in the top 10 rankings for global media agencies.

     

    Holding Company/Agency Intra-Network

    Ranking

    		 Intra-Network

    Projected Billings 2018 ($M)

    		 Intra-Network

    Projected 2018 Market Share
    GroupM #1 $45,122 28.8%
    Mindshare #2 $16,516 10.8%
    Wavemaker #5 $12,369 8.1%
    MediaCom #6 $12,108 7.9%
    Essence #16 $2,256 1.7%
    m/SIX #18 $700 0.5%
    Other GroupM (standalone) entities (Team Nestlé US, Motivator India, L’Atelier / LVMH, Team Airtel / India, IKON / Australia) – $1,173 –
    All figures based on November 2018 COMvergence Reporting and represents figures within the top six global holding companies only.

     

    Said Olivier Gauthier, Founder of COMvergence: “GroupM has been an extraordinary client partner. They, along with the major holding company media groups, have worked with COMvergence since our founding to develop accurate methodologies and a collection of local and global reports that provide true insight into agencies and their performance across the globe.”. Gauthier worked with RECMA until March 2016 and set up COMvergence a month later.