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Tag: Oliver Mirza

  • Brand Ambassador Dia Mirza to bring alive message of bringing families together over food

    Consumers to ‘taste togetherness’ with new FunFoods ad

    By A Correspondent

     

    FunFoods by Dr. Oetker, a western sauces and spreads brand, today announced the launch of its new ad campaign ’Iska Taste Mile, Toh Sab Milein’. The campaign focuses on the role of mayo in consumers’ everyday lives as a versatile ingredient that helps cater to different taste preferences of family members and bring them together over food.

     

    Speaking about the launch, Oliver Mirza, Managing Director and CEO, Dr. Oetker India said: “Mayonnaise is one of the fastest growing categories in India owing to its versatility. As a market leader, it has been our endeavour to drive penetration and grow mayonnaise into a thousand crore category. We believe the new campaign will help us strike an emotional chord with consumers and play an important role in realising our vision.”

     

    Added Devarshy R. Ganguly, Vice President, Marketing, Dr. Oetker India: “We are excited to launch a new brand campaign for FunFoods. In this next phase of the brand journey, we hope to inspire more consumers to enter the category by focusing on mayo’s role of delivering taste and convenience. We believe our journey of driving penetration will be strengthened through this campaign as the story is relatable with a touch of emotion and humour.”

     

    The new campaign also sees the introduction of Dia Mirza as brand ambassador. Said Sridharan Iyer EVP, Publicis Capital on the creative: “The insight for the new campaign comes from the fact that homemakers today are under constant pressure to cook something which is not just interesting but also appeals to varying taste preferences of family members. FunFoods mayonnaise with its rich creamy flavour acts as a perfect binder in bringing everyone together over food.”

     

     

  • The campaign will introduce viewers to the new range and inform them about the various usages through Digital, print, OOH, point-of-sale and TV

    FunFoods launches new campaign encouraging consumers to enjoy food guilt-free

    By A Correspondent

     

    Fun Foods by Dr. Oetker has launched a marketing campaign for its new range of dressings with brand ambassador Sonali Bendre and upcoming star Amyra Dastur. The 360-degree campaign will introduce viewers to the new range and inform them about the various usages through Digital, print, OOH, point-of-sale and TV.

     

    Commenting on the marketing campaign launch, Oliver Mirza, Managing Director & CEO, Dr. Oetker India, said: “As a leader in western sauces and spreads category, it is our endeavour to constantly innovate and offer consumers convenient ways to create yummy food. We are confident that the campaign will attract new users into the category and become a catalyst to realise Fun Foods’ vision of Rs 500 crore by 2020.”

     

    Commenting on the launch, Devarshy R. Ganguly, Vice President- Marketing, Dr. Oetker India said: “We are excited to launch a 360-degree marketing campaign which attempts to connect and engage with consumers across multiple touch points like digital, TV, print, OOH and point-of-sale. The campaign is led by a new TV spot that attempts to hook consumers by showcasing lightness and taste through a playful story between Sonali and her on screen sis-in-law Amyra.”

     

    Speaking on the concept of the TVC, Raghu Bhat, Founder Director, Scarecrow M&C Saatchi added: “As consumers are constantly evolving and looking for culinary adventures, it becomes important for brands to engage with them and offer innovative ways to enjoy delicious food. We have taken key successful elements from our earlier campaigns for mayonnaise and extended it to this new campaign. It is high on appetite appeal, chemistry and also has a memorable visual idea which invites consumers to pick up the product from shelves and inspires them to add magic to everyday food.”

     

     

  • FunFoods by Dr. Oetker teaches consumers new usage of Mayonnaise in its new TVC with Sonali Bendre

    Dr. Oetker unveils new TVC seeking to boost the mayonnaise category

    By A Correspondent

     

    Dr. Oetker has launched a new TVC under ‘Food Mein Daalo Magic’ campaign for its sub-brand FunFoods. The TVC educates consumers about the versatility of mayonnaise and highlights it in a delectable new avatar to create a creamy sauce for macaroni dish to make it saucier and creamier. Brand Ambassador SonaliBendre will be seen creating a creamy sauce with FunFoods Veg mayonnaise. The ad campaign brings alive the brand’s philosophy of creating joys of western food within the comfort of one’s own home by making food that is fun and tasty making it exciting for the entire family to consume.

     

    Speaking about the launch, Oliver Mirza, Managing Director & CEO, Dr. Oetker India, said: “Mayonnaise has been a star performer for us in our bouquet of pleasure food range in the last calendar year. Our first ever ad campaign on Mayonnaise which was launched 16 months ago helped us in achieving over 100% growth in mayonnaise. Through the new TVC, our focus is to educate consumers further on the versatility of mayonnaise. In the new TVC, we will show consumers how to make a creamy white sauce at home. The new TVC will accompany our existing ‘Sandwich TVC’ and will be live on all major channels. We aim to continue our success and grow mayonnaise into a Rs 1000 crore category in India by 2020.”

     

  • The agency was appointed after a multi-agency pitch and was granted the mandate for its distinctive PR and creative approach

    GolinOpinion wins the PR mandate for Dr. Oetker India

     

     

    GolinOpinion,the PR agency from the marketing services cluster of MullenLoweLintas Group, has won the PR mandate for food brand Dr.Oetker. The agency was appointed after a multi-agency pitch and was granted the mandate for its distinctive PR and creative approach.

     

    Commenting on the appointment, Oliver Mirza, MD & CEO, Dr. Oetker India said: “We needed a strategic communication approach, innovative ideas and a self-motivated team with a passion that resonates with our ideology. GolinOpinion came out as the right partner for our approach and we are confident that with this partnership we will be able to build and communicate our vision.”

     

    Commenting on the win, Ameer Ismail, Executive Director, GolinOpinion said:“We are delighted to have won the PR mandate for Dr. Oetker India. It’s amazing to see the positive inroads the brand has managed to make in India. We are excited with the vision they have drawn up for India and hope to achieve path-breaking results for them in the coming future. In this ever evolving PR industry, Dr. Oetker is a prestigious food brand that believes in taking every aspect of communication and brand value to the next level.”

     

  • Gunjan will be based at the Delhi Head Office and takes charge immediately

    Dr. Oetker appoints Gunjan Pandey as Marketing Head

    By A Correspondent

     

    Dr. Oetker India has announced the appointment of Gunjan Pandey as Vice President-Marketing. She will directly report to Oliver Mirza, Managing Director & CEO, Dr. Oetker India. The organization’s consistent marketing efforts have seen an increase in FunFoods’ brand presence across the country and the appointment marks Dr. Oetker’s commitment to further grow and develop the western food category.

     

    On the announcement Oliver Mirza, Managing Director & CEO, Dr. Oetker India said “Gunjan is an important appointment for Dr. Oetker’s growth plans in the Indian market. Her addition is vital and will further the organization’s efforts to be a marketing driven organization. She brings with her rich experience in the FMGC sector which will be helpful in the launch of Dr. Oetker’s international categories in the country. Gunjan’s marketing expertise in dealing with Retail and HoReCa space makes her an important addition to our team.”

     

    Gunjan’s know-how about the Indian market shall help in driving brand’s marketing strategy to further increase awareness around western food concepts in India. She will also be responsible for increasing brand’s consumer connect in key markets.

     

    Prior to joining Dr. Oetker India, Gunjan has worked at various marketing positions in FMCG sector. She has worked with notable brands like Nivea, Dabur and McCain. In her last role as GM-Marketing, McCain Foods, Gunjan successfully worked to build the brand and popularise frozen potato snacks category in the country.

     

  • Announces popular Bollywood actress & Celebrity Master Mom Sonali Bendre as brand ambassador

    Scarecrow says ‘Food Mein Daalo Magic’ for FunFoods

    By A Correspondent

     

    Dr.Oetker has launchedits first ever advertising campaign for their brand FunFoodsand announced Bollywood actress and celebritymom, Sonali Bendreas the brand ambassador. Bringing to life FunFoods proposition of ‘Food Mein Daalo Magic, the TVCs bring alive the brand’s philosophy of adding ‘fun and taste’ to daily menu options,making it exciting for the entire family to consume. The ad-campaign introducesthe magic that consumerscan add to their food with FunFoodsMayonnaise in a quick& convenient manner,inspiring them to experiment with their culinary skills every time they step in the kitchen.

     

    Speaking about the launch, Oliver Mirza, Managing Director & CEO, Dr. Oetker India, said, “AtDr. Oetker, it is our constant endeavour to introduce western flavours and cuisines to consumers across the country. We are thrilled to announce Sonali Bendre as brand ambassador for FunFoods and launch the first ever ad campaign ‘Food Mein Daalo Magic’. Sonali is a perfect fit for the brand as she epitomizes our brand ethos andwe believe that the consumers will relate with her as she is a new age mother and also a career oriented woman. She understands the lack of quick appetizing food choices in daily life and knows that these are common across households in India. With our foray into advertising, we aim to enlarge the consumer base to include those who enjoy western taste in their foodbut struggle making it at home as they do not have the rightingredients i.e. western sauces and spreads. We are confident that the 360 degree campaign will make consumers aware of these western sauces & spreads from FunFoodsthereby increasing the overall market itself.”

     

    Conceptualized and developed by Scarecrow Communications, the advertising campaign demonstrates the brand’s uniqueness in driving an emotional connect with today’s new age-women, smart mothers, homemakers and working professionals who are constantly struggling to motivate their kids and families to eat homemade food. The ad campaign addresses the daily dilemma of “how to make everyday food tasty?”

     

    The PAN India campaign consists of three television commercials and each talk about a different Mayonnaise variant namely, Veg, Tandoori and Burger. The adcampaign will be supported by an extensive 360 degree marketing approachincluding OOH, digital, print and social media engagement. Consumer outreach shall include usage awareness through recipe brochures, recipes videos both on TV as well as YouTube and on-ground activation through consumer exhibitions.

     

    Arunava (Joy) Sengupta, Founder Director Scarecrow Communications said, “It was an exciting brief, for FunFoods first ever campaign. The challenge was to make mayonnaise, not only an integral part of our daily food habit but also to highlight the huge potential it offers to today’s woman in whip up exciting food for her family every day. We used the creative device of various foreign chefs appearing in the kitchen to share their secret ingredient i.e. FunFoods Mayonnaise with the mother to help her transform the normal burger, roti and sandwichinto something magical. Sonali Bendre was strategically chosen as the brand ambassador as she represents the contemporary woman and will help the brand cut through the clutter”