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Tag: Olive Crown

  • 'Green Crusader of the Year' award was presented to P N  Mohan

    Famous Innovations is ‘Green Agency Of The Year’ at Olive Crown

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) hosted the 13th edition of its annual property, the Olive Crown Awards 2023, in Mumbai. The awards recognised individuals and corporates who drove the message of sustainability or ‘green advertising’. Famous Innovations bagged 10 awards across categories including the ‘Green Agency Of The Year’. The awards were presented across 17 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to P N Mohan for: his vision and commitment to restore lakes, dedication in mobilizing people and funds for this cause, for his single-minded focus that led to seven lakes (near Chennai) coming back to life and for being an inspiration to others and giving them the courage to aim high.:

     

    Said Avinash Pandey President IAA (India Chapter): “The Olive Crown Awards are a symbol of the intention our Association has to use communication as a force for good. The planet belongs to us all, and we owe it to future generations to leave it in a good shape for them. The winning work has been outstanding and should work as an inspiration to content creators and advertisers to carry this torch further and leave a significant imprint on the sands of time.”

     

    Added Janak Sarda, Chairman of the Olive Crown Committee Janak Sarda, “The Olive Crown awards presentation event is always something special. We not only have the who’s who of the marketing, advertising and media fraternity with us, but they are all focussed on doing good. The supporters and the attendees are all actually symbolic of the intent of our industry to add to the efforts that will keep Planet Earth Green and Clean.”

     

    The jury comprised Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India; K V Sridhar, Global Chief Creative Officer Nihilent Ltd & Hypercollective; Garima Khandelwal, Chief Creative Officer, Mullen Lintas; Raj Nair, CEO & Chief Creative Officer, Madison BMB and Carlton D’Silva, Co-Founder, House of Awe.

     

  • The awards acknowledged work and individuals for driving the message of sustainability or 'green advertising'

    JWT wings big at Olive Crown

     

    By A Correspondent

     

    J Walter Thompson bagged four Golds at the Olive Crown Awards 2017 leading the pack of advertising agencies at the seventh edition of the Olive Crown Awards held in Mumbai on Wednesday (March 15). The awards acknowledged the remarkable work and individuals for driving the message of sustainability or ‘green advertising’.

     

    Ajury comprising senior professionals such as K V Sridhar, Founder &Chief Creative Officer of HyperCollective, SonalDabral, Chairman & Chief Creative Officer of DDB Mudra Group, India, Carlton Disilva, CEO & CCO of Hungama Digital Services, MalvikaMehra, ​Founder & Creative Director of Tomorrow Creative Lab and Raj Nair, CEO & Chief Creative Officer of Madison BMB, selected the winning work. The jury for the Corporate Crusader award included Shernaz Vakil, Chairman & MD of Dai-ichiKarkaria Ltd, Suresh L. Goklaney, CEO of Eureka Forbes Ltd, Sachin Kalbag, Resident Editor of The Hindu, Mumbai and K Anandasagar, MD & Chief Compliance Officer of Citibank, following a similar procedure in shortlisting the winners.

     

    (L-R) Carlton D'Silva, Sonal Dabral, Raj Nair, Neeraj Roy, Suresh L. Goklaney, Shernaz Vakil & KV Shridhar – Jury of Olive Crown Awards 2017

     

    The awards were presented across 20 different categories, including the coveted title  ‘Green Crusader of the Year’ award, which was presented to actress Dia Mirza for her contribution towards the welfare of the society by associating with NGOs, in addition to  her constant efforts towards the green initiative. The award was presented by BTVi COO Megha Monica Tata, along with the Guest of ​Honour and actor VivekOberoi. The’ Campaign of the Year’ and the ‘Brand of the Year’ awards was presented to The Hindu for its #spiritofBengaluru campaign, ideated by J Walter Thompson.

     

    (L-R) Srinivas Swamy, Dia Mirza (winner of Green Crusader of the Year Award), Vivek Oberoi, Pradeep Guha and Monica Tata at Olive Crown Awards 2017

     

    Commenting on the occasion, President, IAA India Chapter, Neeraj Roy said, “It is really heartening to see the message of a ‘Green Earth’ reach millions of people with the effective apparatus of mass media. We are extremely honoured to host yet another successful edition of the awards, and we look forward to replicating the same success in the coming years with more captivating entries that are contributing in making the world a better place to live in.”

     

    Srinivas Swami, Representative of Matrubhumi (winner of Corp Crusader of the Year Award) and Pradeep Guha at Olive Crown Awards

     

    Commenting on the wins, Tarun Rai, CEO, JWT South Asia said: “Very proud of Senthil and team. To create compelling communication for a compelling cause and then to be recognised at such an impressive event is really gratifying. This campaign is also special because it’s a fantastic combination of technology and creativity. I am sure this campaign will win many more awards. I would also like to to congratulate The Hindu for the campaign and for promoting the initiative for Bengaluru.” – said Tarun Rai, CEO, JWT South Asia

     

    Said Dia Mirza on her award: “It is a honour to receive the award for Green Crusader of the Year at Olive Crown Awards 2017. It is crucial and extremely difficult to make people realize this umbilical link we have towards the environment. We should emerge as inspirations and I believe that parenting can make the next generation take steps towards a green future. Thanks to Olive Crown and its jury, our work is recognised and appreciated, I hope that the green initiative is taken forward with the next generation as well.”

     

    Click to view LIST OF WINNERS Olive Crown Awards 2017

     

  • Jalsha's 'Chalo Paltai' initiative has won the Olive Crown and Bloomberg Brand Leadership awards for efforts to reduce toxic waste

    ‘Green’ Star Jalsha’s bags Olive Crown, Bloomberg awards

    By A Correspondent

     

    Bengali general entertainment channel Star Jalsha has won two coveted awards – the Olive Crown and the Bloomberg Brand Leadership Award for Sustainable Marketing Leadership – for its industry-leading green initiative that reduced toxic waste from West Bengal’s capital, Kolkata.

     

    Star Jalsha won these awards in recognition of the ‘Chalo Paltai’ or ‘let’s change’ campaign to recycle a staggering 7,000 kilogram of toxic waste every day in Kolkata.

     

    The Confederation of International Advertising Association in partnership with Asian Federation of Advertising Association awarded Star Jalsha the prestigious Olive Crown earlier this month for the channel’s eco-friendly initiatives that aimed at reducing air pollution in Kolkata.

     

    The Olive Crown follows the honour for ‘Chalo Paltai’ by reputed news organisation Bloomberg which Star Jalsha won in February. The award, endorsed by CMO Asia and Asian Confederation of Business, recognized the channel’s earnest attempt to recycle toxic and household waste into functional, day-to-day use items.

     

    Star Jalsha launched the ‘Chalo Paltai’ initiative as part of its brand re-launch in 2012. The channel converted 7,000 kilogram of waste generated from flex billboards every day by recycling it into shopping bags, folders, CD covers, table mats, wall hangings and other useful items. These billboards are usually disposed of by burning, a process that emits several harmful toxins into the city’s atmosphere every day.

     

    Star Jalsha’s green campaign was developed in association with Ogilvy & Mather.

     

    Kevin Vaz
    Piyush Pandey

    Kevin Vaz, President and General Manager, Star Jalsha and Jalsha Movies, said, “We are honoured to receive these prestigious awards. These awards are a great encouragement for us to continue doing our bit for the society. We are also thankful to the people of West Bengal and all other dignitaries who supported us in our endevour.”

     

    Piyush Pandey, Executive Chairman & Creative Director, Ogilvy & Mather South Asia, said, “Recycling is an age-old tradition in India and I am extremely happy that Star Jalsha, through Chalo Paltai, has stayed true to our traditions. I sincerely hope that other corporates step forward to adopt a noble cause like this.”